Search engine optimization
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Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. This Presentation will give you a better understanding on what is SEO and how SEO should be done or started and what to be consider and highlights when starting a SEO campaign for your customer or for your website.
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Search engine optimization
- 1. Search Engine Optimization By Dharshana Jayamaha www.geewantha.com me@geewantha.com
- 2. • What is SEO • SEO Factors • How a Search Engine works • Google Page Ranking www.geewantha.com 2
- 3. Search Engine Marketing • The world biggest Marketing Opportunity 0 50 100 150 200 250 2008 2009 2010 2011 www.geewantha.com 3
- 4. Search Engine Marketing NOT internet Marketing or Online Advertizing www.geewantha.com 4
- 5. Search Engine Marketing • Search Engine Optimization (SEO) • Search Engine Paid Advertising (Know as PPC) PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. www.geewantha.com 5
- 7. Search Engine Optimization • What is Search Engine Optimization? SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search • Why Search Engine Optimization? • Does it Cost? Free : Onsite Optimization www.geewantha.com 7
- 8. COST for Search Engine Optimization FREE : Onsite Optimization, Webmaster submission, Submitting sitemap, free directory listing, Free backlinks, bookmarking, blog links Paid: paid back links, paid bookmark links, keyword research tools, articles for reputed blogs, other link building software www.geewantha.com 8
- 11. US SEM Spends 13.5 14.7 16.7 19.8 22 26 0 5 10 15 20 25 30 2008 2009 2010 2011 2012 2013 $Billions www.geewantha.com 11
- 14. Search Engine Optimization • On-Page Optimization • Off-Page Optimization www.geewantha.com 14
- 15. • Page Title : <title>Page Title</title> – Unique Page Title – Describe the page – Use keyword – Use target keyword as the first keyword – Limited words www.lkdeveloper.com 15
- 16. • Meta Tags – Meta Description • Short description of entire content of the page • Include keywords. • Between 50-80 words recommended. – Meta Keywords • Limited number of Keywords • Use most relative keywords • Limited maximum of 8 keywords www.lkdeveloper.com 16
- 17. • Writing unique content, don’t copy form other sources • Make keyword rich with variation of keywords • Create content with “related Keywords” • Use simple English • Update page always with the new content • Maintain a blog is a good practice. www.lkdeveloper.com 17
- 18. • H1 tag – Have it closely matching to the title tag – One h1 tag is recommended. Not a rule • H2, H3.. – Use secondary keywords – Can have more tags in a single page. www.geewantha.com 18
- 19. • Use Graphics for graphics and text for Text, not graphic text. • Alt tags, keywords in ALT tags • Image name www.geewantha.com 19
- 20. • Domain with keywords. • Sub-domain. • Domain Age, history • Length of the domain • Domain type : .com, .net, .lk • Domain link from Trusted Domain www.geewantha.com 20
- 21. • URL & file names (.htaccess and avoid use of ‘_’) • Loading speed • Broken links • Outboard Links • Social Media Links • Blog • Bold Content www.geewantha.com 21
- 23. • Inboard links (dofollow, nofollow <a rel="nofollow">) • Social Bookmark links • Submitting for web Directories • Sitemap submission • Social Network Links • Blogs (out side) • Articles • Traffic www.geewantha.com 23
- 25. Discovering Crawling Indexing Ranking & Serving www.geewantha.com Process Take 10 min to few Weeks 25
- 26. www.geewantha.com Discovering Crawling Indexing Ranking & Serving • Following the outbound and inbound links of the existing sites • Site listed in Web Directories • Online Bookmarking links and details • Sitemap details • Sometimes when Domain is resisted. 26
- 27. Discovering Crawling Indexing Ranking & Serving www.geewantha.com • Crawler / Robot / Bot / Spider • A Computer Program • Capable of Crawling/Visiting/fetching 1000s WebPages within few seconds and making copy of them. • New sites, changes to existing sites, and dead links are noted during Crawling process. 27
- 28. Discovering Crawling Indexing Ranking & Serving www.geewantha.com • Carwler gives the indxer the full text of Pages found • These pages are stored in Google index Database • Index sorted in alphabetically • Each index entry storing a list of documents. Several level of indexing can be maintained. 28
- 29. Discovering Crawling Indexing Ranking & Serving www.geewantha.com When user enters a query, the machines search the index for matching pages and return the result it believes are the most relevant to the user. 29
- 31. Discovering Crawling Indexing Ranking & Serving www.geewantha.com • Position/Result = A + B + C + ……………….. 300n •Relevancy is determined by over 300 factors (Ranking factors) -On Page -Off Page 31
- 32. • Google’s system (algorithm) of counting link votes and determining which pages are most important based on them • PageRank values are range from 0-10 • PageRank is based on incoming links, but not just on the number of them • “No one knows for sure how PageRank is currently calculated by Google” www.geewantha.com 32
- 34. www.geewantha.com 34 Query Google Web server Index Server Doc Server
- 35. www.geewantha.com 35 directories Related Sites Social Network Profile Social bookmarking links Blog PostSite Map Submission Domain Name Header Tags Page TitlePage Content Meta Tags Use of Images URL and File Name .htaccess Links Loading Speed Links Website
- 36. 36 Dharshana Jayamaha (MBCS) Senior Software Eng. / SEO Specialist, Email : Web : Mobile : Skype : me@geewantha.com www.geewantha.com +94770362029 dharshana200