Server Log Files & Technical SEO Audits: What You Need to KnowSamuel Scott
Samuel Scott's September 2016 presentation on server log analysis at MozCon in Seattle, Washington. He goes through log data in general and then talks about how to find and fix problems that are found in server logs specifically.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Introducción al transmedia storytelling desde un punto de vista académico. Las historias como punto de partida, todos estamos conectados, la nueva manera de contar historias. El origen del transmedia, tipos de transmedia (West Coast vs East Coast) y ejemplos dentro del mundo de la ficción y publicidad.
Y si quieres profundizar más en esto entra en el CURSO GRATUITO SOBRE TRANSMEDIA STORYTELLING. https://www.transmediasecrets.com/cursotransmedia
How Marketing Departments Can Survive the Coronavirus RecessionSamuel Scott
What businesses can learn from prior recessions, what marketing departments should do, and how marketers can learn to “speak CFO” to defend their budgets.
Media Planning in 2020 and Beyond -- Integrating Traditional & DigitalSamuel Scott
I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Then, I use the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.
How Did We Get Here? My talk at Eat Your GreensSamuel Scott
Samuel Scott's opening speech at the Amsterdam release celebration of Eat Your Greens, a collection of writings from some of the top marketers in the world.
Blockchain and the Return of CreativitySamuel Scott
In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.
The Billions You're Losing to Online Ad FraudSamuel Scott
In this presentation at Fifteen Seconds Europe in June 2018, Samuel Scott, a marketing keynote speaker and The Promotion Fix columnist for The Drum, discusses the problem of digital ad fraud.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
In his keynote address at D-Summit 2017 in Tel Aviv, Samuel Scott argues that we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
Server Log Files & Technical SEO Audits: What You Need to KnowSamuel Scott
Samuel Scott's September 2016 presentation on server log analysis at MozCon in Seattle, Washington. He goes through log data in general and then talks about how to find and fix problems that are found in server logs specifically.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Introducción al transmedia storytelling desde un punto de vista académico. Las historias como punto de partida, todos estamos conectados, la nueva manera de contar historias. El origen del transmedia, tipos de transmedia (West Coast vs East Coast) y ejemplos dentro del mundo de la ficción y publicidad.
Y si quieres profundizar más en esto entra en el CURSO GRATUITO SOBRE TRANSMEDIA STORYTELLING. https://www.transmediasecrets.com/cursotransmedia
How Marketing Departments Can Survive the Coronavirus RecessionSamuel Scott
What businesses can learn from prior recessions, what marketing departments should do, and how marketers can learn to “speak CFO” to defend their budgets.
Media Planning in 2020 and Beyond -- Integrating Traditional & DigitalSamuel Scott
I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Then, I use the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.
How Did We Get Here? My talk at Eat Your GreensSamuel Scott
Samuel Scott's opening speech at the Amsterdam release celebration of Eat Your Greens, a collection of writings from some of the top marketers in the world.
Blockchain and the Return of CreativitySamuel Scott
In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.
The Billions You're Losing to Online Ad FraudSamuel Scott
In this presentation at Fifteen Seconds Europe in June 2018, Samuel Scott, a marketing keynote speaker and The Promotion Fix columnist for The Drum, discusses the problem of digital ad fraud.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
In his keynote address at D-Summit 2017 in Tel Aviv, Samuel Scott argues that we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
“I hate PR.” I will open with that statement and pause for a few seconds to get peoples’ attention. I will be referring in slides later to what people THINK public relations is based on my prior career in journalism.
A summary of the topics I will present. Due to time constraints, I will give the “big picture” in strategic terms.I’ll upload the presentation to Slideshare and as a blog post on my company’s website later, and the final slide contains my contact information for anyone who wants to receive the slides directly. SMX may also send speakers’ slides to attendees – I’m not sure.
A marketing strategy must align to a company’s business goals. If a B2B company wants more clients, for example, then the market strategy would focus on how to obtain more business leads. The strategy could consist of specific tactics such as PR, SEO, and conversion optimization. Since online marketing is increasingly holistic, those three tactics are integrated and bolster each other. Social media is one channel that supports PR and SEO efforts.
Here’s the strategic process that I will explain more in-depth: 1.) DO something newsworthy.2.) CREATE something newsworthy about what you’ve done. It’s great to produce quality content for all the reasons we know – but create content that media outlets will find newsworthy as well3.) PROMOTE the company via traditional PR and the content via social media and related methods.4.) GAIN traffic, backlinks, conversions, customers, social-media followings, and more.5.) Repeat this process as often as possible.
Now, why did I say that I hate PR? When I was a Boston journalist, spokespersons were always nice and friendly. But the moment a caught the city government making a big mistake, they resorted to spinning and outright BS. I hated it. And that’s why I initially went into SEO years ago after my journalism career – I thought that it was an honest form of marketing that didn’t need PR.
But what I had experienced as a journalist was “media relations” – just ONE type of PR. “PR” is a vague term that consists of many subcategories such as those you see above.
Public relations can be defined as any interaction with another human being. As such, PR is crucial to SEO today because it is simply a collection of ways to “build relationships,” which is crucial in any business endeavor – especially any type of marketing.
PR is a set of channels to deliver a specific message to a specific audience.
Like many people, I thought at the beginning of my new career years ago that SEO was just writing keyword-optimized content, inserting keywords into tags, optimizing a website on a technical level, and building links (ideally with exact-match anchor text). But true SEO is – and always has been – a collection of best practices including web development, content creation, conversion optimization, social media, and more – including PR. It is BUILDING A BRAND.I can already hear the groans: “But, wait! I’m not a PR flak! I’m an inbound marketer!” I completely understand – as a former journalist, who only later went into SEO, I specifically had been looking for something in marketing that was not PR. But the fact remains that much of inbound marketing is just PR by another name: Are you interacting with influencers, journalists, and bloggers on Twitter? Sure, you can call yourself a “social-media marketer” – but you are really doing PRAre you pitching guest posts by-lined articles to news outlets and other online publications? It is not “guest post marketing” – it is PR.Are you e-mailing people in the hopes of getting links, mentions, or anything similar? It’s often called “e-mail outreach” today, but it is just doing PR via a specific communications channelIt took me a long time to accept the fact that a lot of what we do as “SEOs” is actually, well, PR. But the sooner that we accept that fact and throw away our preconceived notions about PR, the sooner that we can start to learn, adopt and benefit from its best practices. Here’s the kicker: Technologies and communications channels change, but people do not. Publicists, for example, may contact reporters with Twitter more than the telephone today – but it is still one human being talking with another human being. And PR experts know how to work with people.
The goal of PR is not to “get coverage,” it is getting coverage that helps to achieve a company’s business and marketing goals. These are examples of some of the goals of our clients.
Examples of target markets for those identified goals.
Take one of our mobile-app clients, MediSafe Project. Which of the following pitches do you think would be more likely to interest reporters, and, in the end, their readers? “MediSafe reminds people to take their medication.”“A year and a half ago, Bob Shor’s diabetic dad asked him if he had seen his dad take his insulin. Bob’s answer, “No, I didn’t see you take your meds” was interpreted by his father as “No, you haven’t taken them.” His dad overdosed that day, which Bob says was the reason he and his brother Rotem created MediSafe, a collaborative app that helps keep track of long-term medication.”The second example is the opening paragraph of a Cult of Mac article. That coverage came from positioning MediSafe as a personal story rather than as just another random app. The key is to answer: WHY should anyone want to write about you? Reporters get dozens of pitches a day or more.
When compiling media lists, remember that time is a limited resource. There are only so many hours that a PR team can devote to a campaign. At one extreme, they could send the same, generic press release to thousands of outlets via a wire service and just hope for the best. At the other extreme, they could focus all of their efforts on a single reporter at a single outlet that is highly desired. A simplistic example: Say a PR executive has one hour of pitching time – should he or she spend one hour on one outlet or five minutes each on twelve outlets? Usually, you want to be somewhere in the middle.
Obviously, you do not want to get too many – if any – exact-match anchor text links. Write press releases for and distribute them to humans and not random online-distribution services. Your direct goal is to get coverage – not links, which will come later in an indirect way.
Many busy reporters do not answer their phones and receive countless e-mails, but they do pay attention to TwitterWriters will often say in their Twitter bios whether they want (or do not want) to be tweeted with pitchesTwitter is public, so do not give away too many details of an exclusive story – switch to e-mail or the phone as soon as possibleLink to a press release somewhere online (on a company website or on a wire service)Know your audience and when to be more formal and when to be more friendly
iOnRoad app uses computer vision algorithms to measure the to the car in front and instantly pop up with audio-visual alerts whenever the risk of an impending collision is detected.
From using PR and analyst relations in the right way, here were just some of the results for iOnRoad.
Take a moment to read this quote – it’s important.I opened this presentation by saying that “I hate PR” because I had not understood what PR actually is. In an SEO context, it’s a lot more than just media relations and BSing reporters. It involves social media and everything else that I have mentioned. Today, even as an SEO, I now LOVE PR.Reporters want to write about you. Years ago, space in a newspaper and minutes in a broadcast were limited. Journalists could be picky. Today, however, they know as well as we do that “content is king” and the way to maximize traffic and (for their purposes) advertising revenue. Writers are under constant pressure to write and write and write since websites can support an almost-infinite amount of content.