The document provides guidance for improving science communication skills. It encourages pledging to improve science communication and choosing the most interesting element of a story for the audience. It also suggests focusing on why that element matters to the audience and considering the audience's existing background knowledge on the topic. The document then provides models for crafting a concise central message using keywords or a statement format of "X and Y, but Z; therefore C." It emphasizes using clear, non-technical language and answering "so what" to engage the audience.