SlideShare a Scribd company logo
“I pledge to work on improving
my science communication
because ______________________”.
RECENT
IMMIGRANT SENIOR
ARTISTNOBEL
LAUREATE MALE
1.Which of the many elements in this story is likely the most
interesting to your audience?
2.Why does that element matter to your audience?
3.What amount of background knowledge does your
audience likely have about the subject of this press release?
And now for a
short break
Say it loud, say it early, and say it often
1. The text message model
2. The keyword model
3. The ABT model
The text message model
If someone were to text
their friend to summarize
my writing/talk/other
communication, what
would they say?
The keyword model
Nothing about ________
makes sense, except in the
light of _________.
The ABT model
__________ and __________,
but __________; therefore,
___________.
Imagine you are speaking about
your own work to an audience of
philanthropists – they’re not
experts in your field, but they’re
interested in science and health.
Use the three models to help find
your single central message.
lolmythesis.com
readable.io
xkcd.com
From Communicating the Science of Climate Change, RCJ Somerville and SJ Hassol, Physics Today, Oct. 2011
See also Andrew Thaler’s http://www.southernfriedscience.com/?p=11584
Think of 3 jargon-y words/phrases from
your field. Write each on a post-it. Place
your post-its on the wall.
Think of 3 jargon-y words/phrases from
your field. Write each on a post-it. Place
your post-its on the wall.
Take some blank post-its and browse the
jargon wall - if you see a phrase you
recognize, think of how you’d define it at a
grade 7-9 level. Add your simple definition
to the wall.
LATER TODAY. OR
TOMORROW. OR SOMETIME.
Go back and review your “so, what do you do for work?”
statement from activity one. Knowing what now do about finding
your message, using clear language, and the importance of
answering the “so what?” question, how would you rephrase your
statement?
The ABT model
__________ and __________,
but __________; therefore,
___________.
In small groups, tell each
other a story about your
research – it could use the
hero’s journey model, it
could be a funny anecdote,
or it could involve a
compelling character.
SAY A DUCK,
SHOW A DUCK
freeimages.com compfight.com
THENOUNPROJECT.COM
DON’T BE AFRAID OF using the FULL SCREEN
AGENDAFINDING YOUR AUDIENCE
UNDERSTANDING YOUR MOTIVATION
IDENTIFYING THE MAIN IDEA
Simplifying YOUR message
DevelopING your own story
PRESENTING WITH IMPACT
Building confidence
SeewhatIdidhere?
VISUALS
OUTSIDETHEOX
MICHELLE BANKS @ARTOLOGICA
minimal text
Zika
OR DOCUMENTED TRANSMISSION
COUNTRIES WITH SEROPREVALENCE DATA
SLIDEOLOGybynancyduarte
SciCATS present... Science Communication: The Crash Course (Oct. 18, 2017)
SciCATS present... Science Communication: The Crash Course (Oct. 18, 2017)
SciCATS present... Science Communication: The Crash Course (Oct. 18, 2017)
SciCATS present... Science Communication: The Crash Course (Oct. 18, 2017)

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SciCATS present... Science Communication: The Crash Course (Oct. 18, 2017)