The document outlines 9 essential elements for online success in 2011, as presented by Victoria Marchand. The agenda includes discussing website design, the importance of first impressions on websites, focusing on conversion rates to increase donations, and ways to inspire donors to take action through compelling content like video. Some specific elements mentioned are using interactive features like wish lists and tribute pages, promoting recurring donations, personalizing solicitations from friends, and evaluating websites to ensure they inspire action and showcase the organization's identity and audiences.
This document summarizes a presentation on 9 essential elements for online success in 2011. It discusses personalization, customization, integration, analytics and multichannel fundraising. Personalization involves making communications and the website relevant to individual users. Customization allows users some control over their experience. Integration is about having a unified view of supporters across online and offline interactions. Analytics involve tracking metrics like website traffic and donations. Multichannel fundraising has higher retention and revenue than single channel approaches. The presentation provides examples and recommendations for non-profits to start implementing these elements.
The document outlines 9 essential elements for online success in 2011, as presented by Victoria Marchand. The agenda includes discussing website design, the importance of first impressions on websites, focusing on conversion rates to increase donations, and ways to inspire donors to take action through compelling content like video. Some specific elements mentioned are using interactive features like wish lists and tribute pages, promoting recurring donations, personalizing solicitations from friends, and evaluating websites to ensure they inspire action and showcase the organization's identity and audiences.
This document summarizes a presentation on 9 essential elements for online success in 2011. It discusses personalization, customization, integration, analytics and multichannel fundraising. Personalization involves making communications and the website relevant to individual users. Customization allows users some control over their experience. Integration is about having a unified view of supporters across online and offline interactions. Analytics involve tracking metrics like website traffic and donations. Multichannel fundraising has higher retention and revenue than single channel approaches. The presentation provides examples and recommendations for non-profits to start implementing these elements.
33. Po zajęciach w sali wyszliśmy w teren.
Zbieraliśmy śmieci.
Zrobiło się ciemno.
Szukaliśmy zwierząt
przy użyciu noktowizora.
Nastraszyły nas „dziki”.
Całą drogę towarzyszył nam
nasz pupil – kot o wielu imionach.
