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Bayer CropScience Dedicated to Fruits & Vegetables
Bayer CropScience is addressing global trends in sustainable and safer food production. They are focusing on fruits and vegetables, which account for 20% of the crop protection and seeds market. Bayer aims to become the global leader in sustainable crop solutions by reinforcing their portfolio with biological products, strengthening partnerships along the food chain, and innovating integrated chemical and biological solutions. Their strategy has four pillars: rejuvenating core crop protection, reinventing customer centricity, excelling in integrated solutions through acquisitions like AgraQuest, and expanding their seeds footprint in focus crops.
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Bayer CropScience Dedicated to Fruits & Vegetables
- 1. Bayer CropScience Dedicated toFruits & Vegetables Dr. Rüdiger Scheitza – Board Member: Strategy & Business Management Monheim, 13 December 2012
- 2. We are addressingglobal trends across Bayer CropScience Customers expect safer and “sustainable” food Global and “sustainably-sourced” food Safer retailers have more stringent residue reduction targets Quality food for healthy nutrition and well-being Tougher regulations and registration of synthetic products; Year-round demand increases global trade of fresh produce higher demand for biologics Tougher regulations and registration of synthetic products Global retailers expect sustainable agricultural production Biologics often effective in very small quantities Rising importance of partnerships along food value chain Green Products market forecast to triple to almost 4 bn USD to drive “sustainable crop solutions” Innovation needed by 2020 Page 2 • Vegetable Future Forum • December 2012
- 3. Fruits & Vegetablesaccount for the largest share of our portfolio Sugar Crops Rice Other Fruits & Vegetables Cotton Oilseeds Soy € 1.7bn 2011 sales in F&V Corn € 3bn Cereals 2020 sales target Bayer CropScience sales 2011* * by major crop groups excluding industrial business and non-agricultural solutions Page 3 • Vegetable Future Forum • December 2012
- 4. Strategic importance ofFruits & Vegetables for Bayer CropScience 2011 market: F&V Crop Protection and Seeds app. 20% of global market* • Bayer CropScience is a global leader in F&V Crop Protection • We are no. 4 in the global vegetable seeds market with strong aspirations for future growth • Above-average growth rates expected during coming years due to increasing demand F&V Market 2011 €13.6bn* 2011 Bayer CropScience: A leading global player in specialty crops • We boast an impressive portfolio of products & services, and a promising pipeline – including Biologics • Our pipeline features new actives which answer F&V crop protection market and food chain needs • Our professional teams in major F&V markets are App 14% Market Share dedicated to meeting and beating customer needs *Source: Philips McDougall Page 4 • Vegetable Future Forum • December 2012
- 5. We are executingour four-pillar company strategy for sustainable growth 1 2 3 4 Rejuvenate the Reinvent customer- Rebalance and Extend Seeds core Crop Protection centricity along refocus innovation footprint in business value chain focused crops • Enhancing our • Driving Innovating the • Strengthening Crop Protection commercial convergence our position in portfolio by excellence in between chemistry established crops focusing on core marketing and and biology and developing brands and new sales business in soy active ingredients and wheat Page 5 • Vegetable Future Forum • December 2012
- 6. 1st strategic pillar Rejuvenatingour Crop Protection business Focusing on superior active ingredients and core brands… Fungicides Insecticides Herbicides Biologics SeedGrowth Vegetable seeds Page 6 • Vegetable Future Forum • December 2012
- 7. 2nd strategic pillar Reinventingcustomer-centricity across the entire value chain seed companies Food processors Distributors / Food retailers Advisors Retailers Traders Bayer CropScience Our offers Growers Consumers Creating win-wins by translating consumer needs into grower benefits Striving for high quality, improved yields and reduced post-harvest losses of fresh produce Meeting food quality and safety standards from seed-to-shelf Fulfilling demands for safety and training of farmers through e.g. Food Chain Partnerships Page 7 • Vegetable Future Forum • December 2012
- 8. 3rd strategic pillar OurAgraQuest acquisition is a perfect fit for our strategy to excel in integrated solutions AgraQuest is leading in innovative biological pest management solutions based on natural microorganisms with an excellent technology platform and a promising pipeline Acquired in Q3 2012 for $ 425m plus milestone payments, AgraQuest strengthens our strategically important Fruits & Vegetables business and provides opportunities in other crops and markets With AgraQuest, we aim to become the world leader in Sustainable Crop Solutions, integrating and leveraging our skills and innovation capacities across seeds, traits, chemical crop protection and biological control and services Top AgraQuest brands: Page 8 • Vegetable Future Forum • December 2012
- 9. 3rd strategic pillar Wehave all competencies to lead the way in Sustainable Crop Solutions Depending on specific market Molecular Biology, Small conditions, individual solutions for Molecules and Biologics customer needs can be made Molecular can be efficient solution- available through different Biology providers for unmet customer technology platforms needs – each requiring a different expertise Grower needs Disease control Weed control Pest control Synthetic Plant health Biologics Chemistry Page 9 • Vegetable Future Forum • December 2012
- 10. With our Biologicspillar, we are enriching our portfolio • Herbicides Small • Fungicides Molecules • Insecticides • Weed, pest & • SeedGrowth disease control Grower • Resistance benefits: management • Microorganisms • Microbial • Higher yield Biologics extracts • Supreme quality • Convenience • Risk management • Canola, cotton, ri • Conventional ce, soy, wheat, v seeds Seeds egetables • GMO seeds • Traits Sustainable Crop Solutions Innovation allows us to offer differentiated solutions Page 10 • Vegetable Future Forum • December 2012
- 11. 3rd strategic pillar SustainableCrop Solutions are a core focus of our new R&D strategy Sustainability Plant health Delivering Sustainable Exploiting expertise Small Crop Solutions to beat Molecules, Seeds and customer expectations Biologics to build a unique position in plant health World-class R&D portfolio Rebalancing innovation Collaboration Investing equally in Seeds/ Expanding our network Biologics and Chemistry of collaborations to to create an integrated & leverage the full potential effective global R&D of open innovation organization Page 11 • Vegetable Future Forum • December 2012
- 12. 4th strategic pillar Inline with our strategy, we will continue to expand our Seeds footprint in focus crops We are aiming to double our share of business in Seeds by 2016 ~20% ~13% 11% 10% Vegetable Seeds showing consistent 2010 2011 2012E 2016E growth of 9% CAGR in past five years Sales in € million Seeds sales High aspirations for Share of overall business in Seeds further growth expansion Page 12 • Vegetable Future Forum • December 2012
- 13. Forward-Looking Statements This presentationmay contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
- 14. Page 14 •Vegetable Future Forum • December 2012