The document outlines recommendations from a Rutgers Business School apprentice group to increase attendance and awareness of the Rutgers Women's Basketball program. The group conducted surveys, analyzed competitors like Kentucky and Mississippi State, and recommends a #WeROne marketing campaign to build solidarity between the men's and women's programs. Specific initiatives include partnering with housing to promote games, a #PackTheRAC campaign to fill the arena, and community outreach programs. The budget estimates costs at $4,105 with $895 excess that can be used to measure goals through decibel levels, social media, and attendance.