A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. LOVE IT OR LOSE IT
BEAUTY AND THE TRIPLE BOTTOM LINE
Lance Hosey, GreenBlue

2. Lance Hosey, President & CEO
www.greenblue.org

4. Imagine a day!
when everything we make!
is clean, harmless, and
infinitely renewable. !
Is that enough?!

6. Sustainable design:!
More like nature!
What’s nature like?!

8. “It is as dull in style as most
gas-guzzling clunkers.” !
Alice Rawsthorn (2011)!

9. “Some of the worst buildings I
have seen are done by
sustainable architects.” !!
!
Peter Eisenman (2009)!

10. Find the “green” car….!

11. design trumps technology!

12. !69mpg !!
“The most
package-efficient
4-seater in the
world.” !
Tata Pixel!

13. !84mpg !!
DaimlerChrysler, DCX “Bionic”!

14. “The most aerodynamically efficient vehicle ever” !
Aptera 2!
“Cars need to look like dolphins, not SUVs.” !
!!
! ! ! !Bill Gross !

15. “Sustainability has, or should
have, no relationship to style.”
!!
! Rafael Viñoly (2009)!

16. “‘Green’ and sustainability
have nothing to do with
architecture.” !
!Peter Eisenman (2009)!

17. “Is ‘well-designed green
architecture’ an oxymoron?” !
!The America Prospect (2009)!

18. Does good,!
Looks bad.!
!
So what?!

19. 1999 Audi A2

20. “Am I supposed to
eat around corners?”
(VEEP, 2012)

21. Creative Edge Design Group, milk jug
“I hate it.”

22. If we hate it,!
We won’t use it.!

23. USE!
20%!
PRODUCTION!
80%!
ENERGY CONSUMPTION OF COMPUTERS!
Eric Williams, Computers and the Environment

24. 1600g
2g
Eric Williams, Computers and the Environment

25. 20X
more
efficient
Eric Williams, Computers and the Environment

27. Longer life,!
Lower waste.!

28. WASTE!
TIME!

29. PROGRESS?!

30. “In the end, we conserve!
only what we love.” !
Senegalese poet Baba Dioum!

31. What do we love?!

34. “How can we lengthen and enhance the
relationship between user and device?”!
Julius Tarng, Modai Phone!

35. fuseproject, XOXO laptop!

36. Michael Roopenian, Engrain Keyboard!

37. shape!
color!
pattern!

38. www.greenblue.org
www.shapeofgreendesign.com