Saturn has many dark rings and more than 60 moons. The document discusses Saturn and its rings and moons in a brief manner. It appears to be discussing Saturn and searching for more information about the planet.
Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014Cliff Seal
We’ll cover the basics of the Transients API, see basic examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also discuss how this type of caching is unique, when to use it, and how to scale it for big bursts of traffic.
Follow along with the code examples inside a working plugin: http://logoscreative.co/wcphx14/
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do.
In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.
No One Cares About Your Content (Yet): WordCamp Phoenix 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
No one cares about your content (yet): WordCamp Charleston 2014Cliff Seal
We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics.
In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.
We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.
Especially when looking at WordPress as a potential platform for web apps, understanding proper caching techniques is a must—and the Transients API is a powerful tool that sometimes goes unnoticed.
We’ll cover the basics and see easy examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also get into the details of the API, covering concepts like object caching, autoloading, and see some examples of more advanced setups.
Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014Cliff Seal
We’ll cover the basics of the Transients API, see basic examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also discuss how this type of caching is unique, when to use it, and how to scale it for big bursts of traffic.
Follow along with the code examples inside a working plugin: http://logoscreative.co/wcphx14/
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do.
In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.
No One Cares About Your Content (Yet): WordCamp Phoenix 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
No one cares about your content (yet): WordCamp Charleston 2014Cliff Seal
We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics.
In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.
We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.
Especially when looking at WordPress as a potential platform for web apps, understanding proper caching techniques is a must—and the Transients API is a powerful tool that sometimes goes unnoticed.
We’ll cover the basics and see easy examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also get into the details of the API, covering concepts like object caching, autoloading, and see some examples of more advanced setups.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014Cliff Seal
WordPress has a few built-in ways to cache data that enable rapid development. Understanding your options and how to use them properly in your context is crucial to a performant and scalable site. The Transients API provides a powerful and easy way to store data with an expiration, and it comes with a few under-the-hood perks as well.
Join me in looking at the benefits you can gain from understanding and implementing “transients”. When we’re done, you’ll know what this API is, when it should be used, how to use it, and how to scale it. I’ll give real, useful code examples that you can implement immediately—without boring you to death. You’ll be able to do anything from caching data from a external API (like recent tweets) to storing a large, complex query.
We’ll also cover some of the more obscure aspects of this method, like:
-Object caching/Memcached
-Autoloading
-Race Conditions
-Expired transient cleanup
-Options table bloat
Do yourself and your visitors a favor by utilizing the Transients API. And, as you’ll see in this session, knowing how to use it will make all WordPress’s caching techniques easy to implement.
People Over Pixels: Meaningful UX That ScalesCliff Seal
Why does a user's experience matter—not just to an organization, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. You might be surprised at how a focus on helping people actually results in the metrics that everyone cares about, like user happiness and team efficiency—and I'll back it up with statistics you can take back with you.
So join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your organization is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
WordPress and Pardot: The World’s Newest Power CoupleCliff Seal
Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features – the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing and advanced content optimization, you will be itching to get back and implement this power couple solution. Combined, Pardot and WordPress can create a maintainable, flexible web presence that will generate leads and give valuable feedback.
The WordPress Administration area is no walk in the park. Just because it’s, perhaps, the most user-friendly of the big CMSs doesn’t necessary make it objectively easy to use. All sorts of things that can seriously break your site are mixed in with trivial options. And, once you start adding robust plugins, things can get complicated fast.
There are many ways to make WordPress more palatable for the common user (see: non-developers) and reduce the risk of big-time accidents. In this session, I’ll show you how easy it is to remove things users don’t need from the admin area—all with your own plugin.
Don’t worry if you haven’t written a plugin before. Not only will I give you the working plugin to start with, but I’ll explain everything along the way.
Let’s make WordPress just a little easier and safer for everyone!
The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014Cliff Seal
WordPress has a few built-in ways to cache data that enable rapid development. Understanding your options and how to use them properly in your context is crucial to a performant and scalable site. The Transients API provides a powerful and easy way to store data with an expiration, and it comes with a few under-the-hood perks as well.
Join me in looking at the benefits you can gain from understanding and implementing “transients”. When we’re done, you’ll know what this API is, when it should be used, how to use it, and how to scale it. I’ll give real, useful code examples that you can implement immediately—without boring you to death. You’ll be able to do anything from caching data from a external API (like recent tweets) to storing a large, complex query.
We’ll also cover some of the more obscure aspects of this method, like:
-Object caching/Memcached
-Autoloading
-Race Conditions
-Expired transient cleanup
-Options table bloat
Do yourself and your visitors a favor by utilizing the Transients API. And, as you’ll see in this session, knowing how to use it will make all WordPress’s caching techniques easy to implement.
People Over Pixels: Meaningful UX That ScalesCliff Seal
Why does a user's experience matter—not just to an organization, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. You might be surprised at how a focus on helping people actually results in the metrics that everyone cares about, like user happiness and team efficiency—and I'll back it up with statistics you can take back with you.
So join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your organization is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
WordPress and Pardot: The World’s Newest Power CoupleCliff Seal
Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features – the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing and advanced content optimization, you will be itching to get back and implement this power couple solution. Combined, Pardot and WordPress can create a maintainable, flexible web presence that will generate leads and give valuable feedback.
The WordPress Administration area is no walk in the park. Just because it’s, perhaps, the most user-friendly of the big CMSs doesn’t necessary make it objectively easy to use. All sorts of things that can seriously break your site are mixed in with trivial options. And, once you start adding robust plugins, things can get complicated fast.
There are many ways to make WordPress more palatable for the common user (see: non-developers) and reduce the risk of big-time accidents. In this session, I’ll show you how easy it is to remove things users don’t need from the admin area—all with your own plugin.
Don’t worry if you haven’t written a plugin before. Not only will I give you the working plugin to start with, but I’ll explain everything along the way.
Let’s make WordPress just a little easier and safer for everyone!
The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.