This document outlines an advertising and marketing plan for the IZOD IndyCar series race in Houston. It includes objectives to increase ticket sales and attendance as well as awareness and hospitality sales. The target market is identified as male sports fans, families, and young professionals aged 25-54. The messaging strategy aims to create a "festival of speed" atmosphere and build event loyalty. A multi-channel media plan allocates budgets across television, radio, outdoor, digital and audio placements. Creative assets like TV, radio, and banner ads are presented. Non-traditional tactics like installations and guerrilla marketing are also included along with a public relations plan.