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Sarah Lundy 
Lancashire and Blackpool Tourist Board 
        e marke7ng manager 
When: February 2009 
Objec7ve: the NOW decision 
Driver: New audience and cheap! 
Plan Plan Plan 
Decide who we are talking to. 
We talk to Jo in Manchester, 35 or 
Steph in Bingley, 43. 
Followers: 1,411 
Following: not all our followers!  
Tweets: 640  ‐ approx 2 per day 
Managing our tweets: 
     Add links and track clicks 
     Do not over/under tweet 
     Stay focused and plan 
     Use free tools such as HootSuite 
     Test different types of Tweet 
New marke7ng tool. New language. 
“In her saucy ta.ooed sailor ou3it Onion (the miniature 
bull‐terrier) will be the face of ....... h.p://ow.ly/orps”  
“Light your ride... then ride the lights h.p://
ow.ly/lGmX”     
Blackpool Twitrip  
Twevent on TwiYer Lane 
TwiYer only compe77on 
We need to promote you! 
Your good tweet 
Is our re‐tweet 
Becomes VisitEngland’s best tweet     
Check out Okhams Razor who will be returning to Blackpool during 
#showzam in February 2010 with this very show!! h.p://ow.ly/voPo 

• RT @visitBlackpool Check out Okhams Razor who returns to 
Blackpool during #showzam in February 2010 with this very show!! 
h.p://ow.ly/voPo.. about 1 hour ago 

• RT @VisitLancashire Check out Okhams Razor who will be returning 
   from web  
to Blackpool during #showzam in Feb 2010 with this show!! h.p://
ow.ly/voPo  25 minutes ago from web   
The Future is Teamwork  

                                 Respond 
             Communicate 
                          Engage 
   visitlancashire.com 

Listen                       Twi.er.com/visitlancashire 
Industry TwiYer  
    Engage 
    Comment 
    Act 

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