Sara Naiel Ibrahim is a recent graduate of the American University in Cairo with a Bachelor of Arts degree in Political Science and a minor in Economics. She has work experience as a junior analyst conducting market research and as a copy writer developing advertising campaigns. Sara has also engaged in extracurricular activities such as writing for a student newspaper and organizing a public relations committee. She is fluent in English and Arabic with fair skills in French and Microsoft Office applications.

1. Sara Naiel Ibrahim
saranaiel@aucegypt.edu || Phone number: (02) 26772361|(010) 25052162
127/19 Mohamed El Makreef Street. Nasr City
Education:
The American University in Cairo (AUC), Bachelor of Arts, Class of fall 2014-2015
• Major: Political Science
• Concentration: Middle East Politics
• Minor: Economics
• GPA: 3.22
Study Abroad, St. Andrews University, Scotland, United Kingdom, Study Abroad, February
2014.
Marymount International School of London, United Kingdom, International Baccalaureate
(IB), May 2011.
Work Experience:
Junior Analyst, HLB Egypt - Makary Consulting, Business Development Services (BDS)
Department, October 2015- Present.
 Conducted intensive market studies for varieties of products and services to assess
market potentiality.
 Carried out several sectoral market studies to be used as reference for institutions.
 Conducted demand and supply analysis to identify key market parameters and potential
market gap (i.e. Demand Analysis and Demand-Supply Relationship Studies).
 Suggested and helped in implementing an appropriate marketing strategy tailored for
current and potential clients (Diagnostic and Marketing Strategy Studies).
 Conducted economic analysis and assessment of economic implications of mega
projects conducted by international and national organizations such as the World Bank,
UNDP, CIDA, USAID, UNIDA, GTZ, African Development Bank, UNIDO and EC
Export Development Program and also the Egyptian government (i.e. Economic
Impact Studies).
 Prepared proposals of detailed approach, methodology, work plan and key preliminary
findings of market research based on the clients’ terms of reference (TOR).
 Developed and maintained deal referral networks.
Copy Writer, Mortimer Harvey, February 2015- August 2015.
 Developed creative ideas and concepts in partnership with art designers.
 Produced effective advertising campaigns for clients as Juhayna, Crystal Asfour,
Maghrabi Optical, Swiss Inn Hotels, Sofitel Hotels, and Lenovo Mobiles.
 Created slogans, catchphrases, messages and straplines for printed and online ads along
with radio jingles and TV commercials.
 Generated weekly content calendars for varied clients' pages on Facebook and other
social media channels.
Extracurricular Activities:
Writer, Assembly Newspaper, AUC Student Union weekly magazine, September December
2014.
 Wrote different political and self-opinionated articles in the Arabic section.
 Reported and analysed stories covering students’ events and life on campus on
weekly basis.

2. Writer, Writing Stories for Children course, AUC, February-May 2014.
 Produced a fiction book named "Hekayet Shaab'' reflecting Egypt's political and cultural
phases; passing through president Nasser till Mubarak's era. The novel embodies Egypt's
main historical events in a dramatic romantic frame attracting the reader.
 The book was nominated for publication by several English literature AUC professors.
Head, Creative Public Relations Committee, Cairo International Model of Arab League (CIMAL
24th), AUC, February-September 2013.
 Screened and interviewed more than 100 students to short list members for the Public
Relations committee team.
 Headed and motivated a team of 15 members to recruit delegates for CIMAL final
conference.
 Planned and organized a creative campaign on campus to attract delegates for final
conference.
 Built creative booths on campus for both members and delegates recruitment campaigns.
Delegate, Egyptian Affairs Council, Cairo International Model of Arab League (CIMAL 23rd),
September 2012.
 Took part in CIMAL final debate conference on AUC campus.
 Collaborated with different partners in open political discussions within the
conference.
 Debated and negotiated about different important topics in Egypt’s and the Middle
East’s politics.
 Constructed the closing speech for my arguments within the discussions.
 Achieved ‘’Best delegate’’ award for the best argument and negotiation skills.
Supervisor, Junior Summer Program, AUC, July 2012.
 Lead and supervised a team of 25 kids under 15 years in AUC youths summer
campaign on campus.
 Supervised and directed the kids in their activities throughout the campaign period.
 Managed the responsibility of producing the team’s final dance and play.
Computer and Language Skills:
 Excellent in writing and speaking of the Arabic and English Language
 Fair in speaking French.
 Fluent usage of Microsoft Office: Word, Excel, Power Point, Microsoft Access,
Microsoft FrontPage.
Hobbies:
 Enjoy sports, socializing, helping unprivileged people, reading, teaching children.
 Travelled to Scotland, England, Emirates, Tunisia and Saudi Arabia.
Personal Data:
 Date of Birth: 12/7/1993
 Place of Birth: Cairo-Egypt
 Nationality: Egyptian
References Furnished Upon Request