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Sara fiorentino
Sara Fiorentino is a digital strategist who specializes in web marketing, social media, and digital PR for tourism, brands, and art/culture. She has experience running blog tours, press tours, and events to promote destinations. Some of her projects include managing social media campaigns for Monferrato, Italy and running a Facebook contest for Malaysia tourism that increased likes by over 7,000. Fiorentino also organizes "Digital Invasion" events to promote cultural sites through blogger visits and shares content about them online.
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Sara fiorentino
- 1. Sara Fiorentino sara@sarafiorentino.com +39338.8875587 www.sarafiorentino.com Digital Strategy Web Marketing & Social Media Digital PR TOURISM|BRAND|ART&CULTURE
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- 3. • Blog Tours •Press Tours • Events • Community management • Networking DIGITAL PR | SERVICES
- 4. • June 2014:Blog Tour with Italian Travel Bloggers - 6 bloggers, 2 per Monferrato tourist area: Fashion, Travel and Food • September 2014: Blog Tour with 3 International Top Bloggers (from USA, Germany and Netherland, top countries for Monferrato incoming tourism) • September 2015: Vlog Tour with 5 Italian Youtubers Partner: #feelingoodmonferrato
- 5. #feelingoodmonferrato More than2 thousand social posts on Facebook, Instagram and Twitter 12 travel stories about Monferrato on the web New videos about Monferrato destination (expecting to be promoted on social networks) Hashtag story: https://tagboard.com/feelingoodmonferrato/198506
- 6. #feelingoodmonferrato A selection ofthe stories: http://www.browsingitaly.com/piedmont/7-specialties-you-must-try-in- monferrato-piedmont/5331/ http://www.ciaotutti.nl/reizen-door-italie/piemonte/ciao-tutti-tipt-de- lekkerste-adresjes-van-de-monferrato/ http://www.viaggiaescopri.it/alessandria-monferrato-itinerari/ And of the first videos on YouTube: https://youtu.be/ihoz9UWStII https://youtu.be/TRgGMrTJF7w https://youtu.be/ip-4Imiyiyg
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- 8. July 2015 –Blog Tour with 4 Italian Top Travel Bloggers in Aruba Island It was the first Italian Blog Tour in Aruba It was focused on the activities that Island can offer: jeep tour, snorkeling, yoga, kitesurf, kayak, sports Partner: #dushiaruba
- 9. Bloggers Fraintesa 60.000 readers/month- 70.000 social followers Blog di Viaggi 90.000 readers/month - 500.000 social followers Il Turista 120.000 readers/month - 500.000 social followers Non Solo Turisti 150.000 readers/month - 300.000 social followers #dushiaruba hastag story: https://storify.com/globaltourist/dushiaruba-blog-tour https://tagboard.com/dushiaruba/search #dushiaruba
- 10. #dushiaruba A selection ofthe bloggers stories http://www.emotionrit.it/2015/07/aruba-cronaca-di-un-viaggio-ai-caraibi.html http://blogdiviaggi.com/blog/2015/07/31/visitare-aruba/ http://blogdiviaggi.com/blog/2015/08/18/aruba-le-spiagge-piu-belle-dell-isola/ http://www.emotionrit.it/2015/07/aruba-cronaca-di-un-viaggio-ai-caraibi.html http://blogdiviaggi.com/blog/2015/08/26/una-settimana-a-aruba-guida-di-viaggio/ http://www.ilturista.info/guide.php?cat1=2&cat2=36&lan=ita&pagina=2 http://nonsoloturisti.it/2015/07/caraibi-spiagge-aruba/
- 11. 2014 - 2015 •Villa della Regina • Castello di Cavour • Castelli di Lagnasco • Asti • Slow Food Pollenzo • Museo Rai e Tour del Vermouth • Santuario di Vicoforte #invasionidigitali
- 12. What is an“Invasione Digitale”? http://www.invasionidigitali.it/en/content/manifesto My PR activities - Creation of graphic material to promote every Invasione - Selection of digital press and bloggers to be invited to the events - Organization with the sights of the tour - Promotion of every event on social networks - Report at the end of every event #invasionidigitali
- 13. Results - More than60 people involved - New digital contents about unkown sights - New pictures and videos ready to be used by the cultural sights #invasionidigitali
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- 16. • Social Media Management •Web Advertising • Brand Reputation • Content marketing DIGITAL STRATEGY | SERVICES
- 17. #LOVEMALESIA Facebook Contest aboutDestination Malaysia Partner:
- 18. #LOVEMALESIA More than 7.000Likes more Really high engagment in the Facebook Page
- 19. #webmarketing I’m web marketingmanager and consultant for destinations, brand and tourism companies. Usually my most frequent activities are: • Social Media Management Facebook, Twitter, Instagram, Pinterest Linkedin, Google Plus, YouTube, Periscope • Web Advertising Facebook, Twitter, Instagram and Linkedin Google Adwords • Newsletter • Web Reputation • Analysis and report
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- 22. Thank You! sara@sarafiorentino.com +39338.8875587 www.sarafiorentino.com