Sandler o'neill conference_-_6-6-131

TD Ameritrade Holding Corporation (NYSE: AMTD). Brokerage services provided by TD
Ameritrade, Inc., member FINRA/SIPC/NFA, and TD Ameritrade Clearing, Inc., member
FINRA/SIPC, subsidiaries of TD Ameritrade Holding Corp. TD Ameritrade is a trademark jointly
owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2013 TD
Ameritrade IP Company, Inc. All rights reserved. Used with permission.

SAFE HARBOR
2
This document contains forward-looking statements within the meaning of the
federal securities laws. We intend these forward-looking statements to be covered
by the safe harbor provisions of the federal securities laws. In particular, any
projections regarding our future revenues, expenses, earnings, capital
expenditures, effective tax rates, client trading activity, accounts or stock price, as
well as the assumptions on which such expectations are based, are forward-
looking statements. These statements reflect only our current expectations and are
not guarantees of future performance or results. These statements involve risks,
uncertainties and assumptions that could cause actual results or performance to
differ materially from those contained in the forward-looking statements. These
risks, uncertainties and assumptions include, but are not limited to: general
economic and political conditions and other securities industry risks, fluctuations in
interest rates, stock market fluctuations and changes in client trading activity, credit
risk with clients and counterparties, increased competition, systems failures, delays
and capacity constraints, network security risks, liquidity risks, new laws and
regulations affecting our business, regulatory and legal matters and uncertainties
and other risk factors described in our latest Annual Report, as amended, on Form
10-K/A, filed with the SEC on Feb. 4, 2013, and our latest Quarterly Report on
Form 10-Q filed thereafter. These forward-looking statements speak only as of the
date on which the statements were made. We undertake no obligation to update or
revise publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, except to the extent required by the federal
securities laws.

OUR MISSION
3
To Be The Better Investment Firm For
Today’s Investor

SIX INVESTMENT THEMES FOR TD AMERITRADE
4
CONTINUE TO BUILD LONG-TERM EARNINGS POWER AND DEPLOY/RETURN
CAPITAL TO FURTHER ENHANCE SHAREHOLDER VALUE
Long-Term Themes Key Takeaways
1. Unique and differentiated business model
• Low financial risk – conservative balance
sheet and strong operating margins
• Significant operating leverage
2. Market leadership in trading
• #1 in market share(1)
• thinkorswim
3. Premier asset gatherer
• Secular trends strong
• Four consecutive years of double-digit growth
4. Unique relationship with TD
• Revised IDA(2) agreement creates asset
liability management (ALM) flexibility
• Significant free cash flow
5. Well-positioned for rising interest rates • $88B in interest rate sensitive assets(3)
6. Good stewards of shareholder capital
• Primary uses of cash: dividends, acquisitions,
debt payments and investments in the
business
(1) Source: Internally estimated daily average revenue client trades (DARTS) based on last twelve months publicly available report s for E*Trade Financial and Charles Schwab.
(2) Client cash is held in FDIC-insured deposit accounts (IDA) at TD Bank, N.A. and TD Bank USA, N.A. TD Ameritrade, TD Bank, N.A., and TD Bank USA, N.A. are affiliated
through The Toronto-Dominion Bank.
(3) Interest rate sensitive assets consist of spread-based assets and money market mutual funds. Balances as of Mar. 31, 2013.

1. UNIQUE AND DIFFERENTIATED BUSINESS MODEL
46%
38% 38%
35%42
28 26
21
0
10
20
30
40
50
60
0%
10%
20%
30%
40%
50%
60%
FY09 FY10 FY11 FY12 FY13
5
• Business model
combined with TD
Bank(4) relationship
drives:
– Low capital intensity
– High return on equity
– Strong cash and capital
generation
• Cash generation
approximates net
income
– Industry-leading
operating margin(5)
• Mar ’13 YTD
– Operating margin:
36%
– ROCA: 19bps
– Expense discipline
Return on Avg. Client
Assets (bps)(1)
Operating
Margin
36-38%
18-21
Forecasted Operating
Margin Range
(1) Return on average client assets (ROCA) = annualized pre-tax income divided by average client assets.
(2) FY13 forecast per 10/29/12 outlook statement.
(3) Earnings per diluted share (EPS).
(4) TD Ameritrade, Inc. and TD Bank, N.A. are affiliated through their parent companies.
(5) Source: based on last 12 months publicly available reports for E*Trade Financial and Charles Schwab.
(2)
EPS(3) $1.10 $1.00 $1.00-$1.20$1.06$1.11
Forecasted Range

2. MARKET LEADERSHIP IN TRADING(1)
372 372
399
360
200
250
300
350
400
450
6
• Challenging economic/market
environment
– Low volatility and exchange volumes
• Growth Strategies
– Tiered platform strategy
– Product proliferation: Derivatives(6) ~38%
of Mar Q ’13 trades per day
– Record Mobile over 8% of Mar Q ’13
trades per day
• Industry Recognition
– “Best options and mobile trading
platform” by Investor’s Business Daily(7)
– #1 broker for 2nd straight year by
Stockbrokers.com(8)
Average Client Trades Per Day (K)
355-410
Forecasted Range (K)
Activity
Rate(2)
7.3%(5) 6.9% 7.2% 6.3% 6.0-7.0%
(1) Source: Internally estimated daily average revenue client trades (DARTS) based on last twelve months publicly available reports for E*Trade Financial and Charles Schwab.
(2) Funded account activity rate (AR%). Average client trades per day during the period divided by the average number of total funded accounts during the period.
(3) FY13 DARTS and AR% year-to-date as of Mar 31, 2013.
(5) Pro-forma combined with thinkorswim funded activity rate (trades per day): FY09 – 8.1% (419K); Derivatives (trades per day): FY09 – 20%.
(6) Derivatives include options, futures, and foreign exchange (Forex) trades per day.
(7) Source: Investor’s Business Daily survey released Jan. 25, 2013.
(8) Source: Stockbrokers.com, Feb. 19,2013.
Client Trades Per Day & Activity Rate(2)
(4)
356/
6.1%(3)

3. PREMIER ASSET GATHERER
$27
$34
$41 $41
$0
$10
$20
$30
$40
$50
$60
7
• Industry leading asset gatherer(5)
– Four consecutive years of double-digit
growth
• Sales and service culture
• Strong momentum in both retail and
institutional
• Strong retail contributions from cross-
selling and TD Bank(6) initiative
• Strong contributions from both existing
RIAs and new breakaway brokers
• Industry recognition
– “Best brokerage firm for your IRA”(7)
– “Best for novices” and “best for long-
term investing” (8) by Barron’s
Net New Client Assets ($B)(1)
$33-52
Forecasted Range ($B)
(1) Net new assets (NNA) consists of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest
and dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date
of the inflows and outflows.
(2) NNA growth rate is annualized net new assets as a % of client assets as of the beginning of the period.
(3) NNA and NNA growth rate year-to-date as of Mar. 31, 2013.
(5) Source: Annual NNA growth rate as a % of client assets as of the beginning of the period based on last twelve months of publicly available reports for E*Trade Financial and
Charles Schwab.
(6) TD Ameritrade, Inc. and TD Bank, N.A. are affiliated through their parent companies.
(7) Source: Kiplinger’s Personal Finance in the publication’s December 2012 issue.
(8) Source: TD Ameritrade was evaluated against 23 others in the 2013 Barron’s Online-Broker review, Mar. 9, 2013, and was named “Best for Novices” and “Best for Long-Term
Investing”. Barron’s is a trademark of Dow Jones & Co., L.P. All rights reserved.
Annualized
Growth(2)
10% 11% 12% 11% 7-11%
(4)
$28.5/
12%(3)

MARKET FEE-BASED(1) REVENUE
8
Market Fee-Based Revenue ($M)(1)
• Fiscal 2012
– Strong growth trends
– Increased distribution capacity
– Principal products:
• Amerivest
• AdvisorDirect
• Mutual Funds
• Fiscal 2013 Outlook
– Target revenue growth: 15-25%
growth annually
– Enhanced product set, sales
process and training
– Amerivest/AdvisorDirect products
now aligned with target markets
GROW THIRD REVENUE STREAM
(1) Investment product fee revenue less money market mutual fund revenue.
(2) Market fee-based revenue year-to-date as of Mar. 31, 2013.
$76
$119
$158
$193
$50
$75
$100
$125
$150
$175
$200
$225
$250
$275
$250
(3)
Forecasted Range ($M)
$220
CAGR: 36%
$116(2)

• Key relationships
– Insured deposit account (IDA)(2) agreement
– Money market mutual funds provided by TD Asset Management
– Cross-selling to TD Bank customers
– Access to U.S. markets for TD Waterhouse Canada/UK clients
• Revised IDA agreement
– Effective January 1, 2013 – July 1, 2018
– Downside protection to AMTD in current rate environment
– Increasing fee to TD on new extensions in higher rate environment
– Impact to strategy in current rate environment
9
4. UNIQUE RELATIONSHIP WITH TD
TD OWNS ~ 42% of TD AMERITRADE(1)
(1) As of May 14, 2013.

$41
$48
$58
$67
$13
$14
$17
$16
$9
$9
$5
$5
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
Mar '10 Mar '11 Mar '12 Mar '13
Money Market Mutual Funds
Interest Earning Assets
IDA
5. WELL-POSITIONED FOR RISING INTEREST RATES
10
$71
$80
$88
$63
Ending Balances ($B)
(1)
Immediate benefit with
Fed Funds increases,
but capped
Immediate benefit
with Fed Funds
increases
Immediate benefit
with additional
benefit over time
with re-pricing of
laddered investment
portfolio
(1) Client cash is held in FDIC-insured deposit accounts (IDA) at TD Bank, N.A. and TD Bank USA, N.A. TD Ameritrade, TD Bank, N.A., and TD Bank USA, N.A. are affiliated through
The Toronto-Dominion Bank.
(2) Interest rate sensitive assets consist of spread-based assets and money market mutual funds. Ending balances as of Mar. 31, 2013.
(3) Ending balances as of Mar. 31, 2013 consisted of $8.7B in client margin balances, $4.2B in segregated cash, and $2.8B in other balances.
(4) Earnings per diluted share (EPS). Impact on spread-based and money market mutual fund revenues in the first twelve months following an interest rate increase. Assumes fed
funds increase results in a parallel shift to the LIBOR/SWAP yield curve. Sensitivity relates to first 100bps increase.
(5) Impact on spread-based and money market mutual fund revenues in the first twelve months following an interest rate increase. Assumes fed funds increase results in a parallel
shift to the LIBOR/SWAP yield curve. Sensitivity relates to first 100bps increase.
* Certain totals may not foot due to rounding.
• Interest rate sensitive
assets(2) of $88B, up 10%
year over year
– IDA(1) balances up 16%
year-over-year
– Ending client cash as %
of client assets at
16.2%
• Sensitivity – estimated
annual impact to EPS(4)
on +100bps:
– Yr. 1=+$0.32(5)
– Yr. 2=+$0.43(5)
– Yr. 3=+$0.54(5)
(3)

6. GOOD STEWARDS OF SHAREHOLDER CAPITAL
$0.6 $0.6 $0.6
$0.3
$0.4
$0.5
$0.3
$0.5
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
FY10 FY11 FY12 FY13 YTD
Net Income ($B) Returned/Deployed ($B)
73% 81%
11
STRONG CASH GENERATION AND
STRONG FINANCIAL POSITION
(1) Cash used for M&A, debt repayments, share repurchases, and dividends divided by net income. Excludes shares repurchased for payroll taxes on equity award
distributions.
(2) FY13 YTD as of Mar. 31, 2013.
(1)
157%
• S&P upgraded to “A” in
March 2012
• Moody’s upgraded to “A3” in
May 2013
• Fiscal 2013
– Repaid $250M tranche of
debt in December
– Increased dividend by 50%
to $0.09/quarter
– $0.50 special dividend in
December ($273M); funded
with revolving credit line
• Repaid $110M of
revolving credit line in
March Quarter
56%
(2)

FISCAL 2013 FOCUS
12
• Challenging global environment
• Maintain our momentum in trading and asset gathering
• Grow “third revenue stream”, market fee-based revenue(1)
• Remain disciplined on expenses
• Return of capital strategy
• Fiscal 2013 EPS(2) Outlook Range: $1.00-$1.20(3)
(1) Investment product fee revenue less money market mutual fund revenue.

CREATING LONG-TERM SHAREHOLDER VALUE
1. Unique and differentiated business model
2. Market leadership in trading
3. Premier asset gatherer
4. Unique relationship with TD
5. Well-positioned for rising interest rates
6. Good stewards of shareholder capital
13

FISCAL 2013 OUTLOOK RANGE(1)
15
Financial Macro Assumptions Key Metrics
High
$1.20 EPS(2) 10% Market Growth NNA(4) $52B / 11%(5)
38% Operating
Margin
Activity Rate(3) of 7.0% TPD 410K
No change in Fed Funds
Increasing Yield Curve
NIM(6) 1.50% / IDA(7) 1.17%
Low
$1.00 EPS 0% Market Growth NNA $33B / 7%
36% Operating
Margin
Activity Rate of 6.0% TPD 355K
No change in Fed Funds or
Yield Curve
NIM 1.40% / IDA 1.07%
(1) See outlook statement published 10/29/2012.
(3) Funded account activity rate. Average client trades per day during the period divided by the average number of total funded accounts during the period.
(4) NNA (net new assets) consists of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest and
dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date of the
inflows and outflows.
(5) NNA growth rate is annual net new assets as a % of client assets as of the beginning of the period.
(6) NIM (net interest margin) is a measure of the net yield on our average spread-based assets.
(7) Client cash is held in FDIC-insured deposit accounts (IDA) at TD Bank, N.A. and TD Bank USA N.A. TD Ameritrade, TD Bank, N.A. and TD Bank USA, N.A. are affiliated through
The Toronto Dominion Bank.

SENSITIVITY
16
• 3K average client trades per day = $0.01
• 0.05% funded activity rate(2) = $0.01
• $4.1B fee-based assets(3) = $0.01
• $0.6B spread-based assets(4) = $0.01
• 23K new accounts = $0.01
• +25bps fed move = +$0.08(5)
(2) Funded account activity rate. Average client trades per day during the period divided by the average number of funded accounts during the period.
(3) Client assets invested in money market mutual funds, other mutual funds and Company programs such as AdvisorDirect and Amerivest, on which we earn fee revenues.
(4) Client and brokerage-related asset balances, including client margin balances, segregated cash, insured deposit account balances, deposits paid on securities borrowing and other
cash and interest-earning investment balances.
(5) Impact on spread-based and money market mutual fund revenues in the first twelve months following an interest rate increase. Assumes fed funds increase results in a parallel shift to
the LIBOR/SWAP yield curve. Sensitivity relates to first 100bps increase.
ESTIMATED ANNUAL IMPACT TO EPS(1)

379
413
318
372
439
370
416
367
388
355
328
334
378
7.1%
7.6%
5.8%
6.8%
8.0%
6.6%
7.4%
6.5%
6.8%
6.2%
5.7%
5.8%
6.5%
275
300
325
350
375
400
425
450
5.0%
6.0%
7.0%
8.0%
9.0%
MarQ
'10
JunQ
'10
SepQ
'10
DecQ
'10
MarQ
'11
JunQ
'11
SepQ
'11
DecQ
'11
MarQ
'12
JunQ
'12
SepQ
'12
DecQ
'12
MarQ
'13
17
ACTIVITY RATE(1)
(1) Funded account activity rate (AR%). Average client trades per day during the period divided by the average number of total funded accounts during the period.
(2) Per outlook statement published 10/29/12.
THIRTEEN QUARTER AVERAGE 6.7%
Activity Rate(1)
13 QTR Avg. Activity Rate(1)
6.7%
FY13 Outlook Range(2):
Activity Rate(1): 6%-7%
Avg. Trades Per Day: 355-410
Avg. Trades Per Day (K)

$48.6 $49.4
$50.5
$51.7 $52.0
$53.5
$56.4
$57.6 $58.8
$60.2
$61.3
$63.7 $66.2 $68.2
$72.5
$74.9 $75.8 $75.0 $76.8
$80.9
$83.6
16.1% 15.6%
16.9%
21.1%
23.3%
21.5%
19.8%
18.8%
18.1% 17.9% 18.2%
17.2%
16.5% 16.3%
18.1%
18.8%
17.6%
16.9% 16.8% 17.1%
16.7%
10%
15%
20%
25%
$30
$35
$40
$45
$50
$55
$60
$65
$70
$75
$80
$85
$90
$95
$100
MarQ
'08
JunQ
'08
SepQ
'08
DecQ
'08
MarQ
'09
JunQ
'09
SepQ
'09
DecQ
'09
MarQ
'10
JunQ
'10
SepQ
'10
DecQ
'10
MarQ
'11
JunQ
'11
SepQ
'11
DecQ
'11
MarQ
'12
JunQ
'12
SepQ
'12
DecQ
'12
MarQ
'13
CASH AS % OF CLIENT ASSETS
18
CONSISTENTLY 15-20%
Avg. Client Cash ($B)
Avg. Client Cash as % of Client Assets
Relatively high %’s due to
depressed market post-
crash Fall 2008

$32.6
$39.3
$41.8
$43.1
$44.7
$46.8
$48.6
$54.0
$58.8 $58.4 $59.0
$61.4
$64.2
$67.1
$155
$170
$180 $177 $179
$188
$197 $200
$205
$209 $206 $207 $205
$200
$25
$50
$75
$100
$125
$150
$175
$200
$225
$25
$30
$35
$40
$45
$50
$55
$60
$65
$70
$75
$80
DecQ '09 MarQ '10 JunQ '10 SepQ '10 DecQ '10 MarQ '11 JunQ '11 SepQ '11 DecQ '11 MarQ '12 JunQ '12 SepQ '12 DecQ '12 MarQ '13
Avg. IDA Balances ($B) IDA Revenue ($M)
IDA(1) NET REVENUE TREND
GROWTH OFFSETTING RATE COMPRESSION
19
Net Yield
(1) Client cash is held in FDIC-insured deposit accounts (IDA) at TD Bank, N.A. and TD Bank USA, N.A. TD Ameritrade, TD Bank, N.A., and TD Bank USA, N.A.
are affiliated through The Toronto-Dominion Bank.
(2) Source: Bloomberg quarterly average.
*Certain totals may not foot due to rounding.
1.87% 1.73% 1.70% 1.61% 1.56% 1.60% 1.60% 1.45% 1.37% 1.42%
5YR Swap Rates(2)
2.65% 2.70% 2.49% 1.76% 1.74% 2.32% 2.07% 1.44% 1.32% 1.17%
($B) ($M)Total Revenue FY10: $682 Total Revenue FY11: $763
12% YoY Growth
Total Revenue FY12 : $828
9% YoY Growth
Avg. Fed Funds(2)
0.12% 0.14% 0.19% 0.19% 0.19% 0.16% 0.09% 0.08% 0.07% 0.11%
1.38%
1.08%
0.16%
1.32%
0.86%
0.15%
1.25%
0.83%
0.16%
(1) (1)
1.19%
0.96%
0.15%
Total Revenue YTD
FY13 : $405
-2% YoY Growth

REVISED IDA(1) AGREEMENT
• Better alignment with Dodd-Frank/Basel III
• Downside protection to AMTD in current rate environment
– TD servicing fee on floating rate balances is reduced when fed funds
less FDIC fees are below 50bps
• At current rates, fee will be 7.5bps vs. current 25bps
• Increasing fee to TD on new extensions in higher rate
environment
– Begins when fed funds @ 75bps and 5-year Swaps (LIBOR-based)
@ 150bps
– Not expected until early 2016 based on economists’ current
projections(2)
– Up to an additional 10bps over time
• Enhances AMTD’s ability to manage NIM(3) in a rising rate
environment
20
(2) Source: Global Insight January 3, 2013.
(3) NIM (net interest margin) is a measure of the net yield on our average spread-based assets.
EFFECTIVE JANUARY 1, 2013 – JULY 1, 2018

21
(2) Higher of the effective fed funds rate or the rate the Fed pays on excess reserves.
FLOATING RATE BALANCES
*Fee capped at 25bps when earn rate less FDIC fee at 50bps
Servicing fee: (Earn rate(2) – FDIC fee)/2
• Downside protection to AMTD in current rate environment
– Minimum fee of 3bps; Maximum fee of 25bps; At current rates, fee will
be 7.5bps
– Servicing fee variable with fed funds rate
– ~$30M incremental revenue annually in current rate environment
Illustrative Example 1 Example 2 Example 3 Example 4
Earn rate - FDIC fee 0.06% 0.15% 0.50% 0.65%
TD Servicing fee 0.03% 0.075% 0.25% 0.25%
*

22
(2) Source: Global Insight January 3, 2013.
NEW EXTENSIONS ONLY
• Increasing fee to TD on new extensions in higher rate environment
– Based on current economists’ forecast(2), increasing fee phase-in not
expected until early 2016
– Implementation period will be over several years
• Fee increase applies ONLY to new extensions
• Fee variable with 5-year Swaps (LIBOR-based) between 150-200bps
• Additional 10bps not reached until 5-year Swaps at 200bps
Illustrative Example 1 Example 2 Example 3 Example 4
5-yr Swap rate 1.50% 1.75% 2.00% 2.50%
Minimum 1.50% 1.50% 1.50% 1.50%
Excess > 150bps 0.00% 0.25% 0.50% 1.00%
20% phase-in 20% 20% 20% n/a
Additional fee 0.00% 0.05% 0.10% 0.10%

Sandler o'neill conference_-_6-6-131

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