Sanchu Entertainment is a Buddhist entertainment company based in a village-like setting with natural surroundings. It is a professional management organization founded in 2000 that specializes in discovering and launching the careers of young, unknown Indian singers, musicians, actors, and comedians. The company provides vocal training and opportunities to perform in major venues across India in order to help emerging artists begin their careers. Artists are selected through auditions where they are evaluated based on their talent and technique rather than in competition with each other.