3. Introduction
Established on March 1, 1938
Established by Lee Byung-chull
South Korean Company
One of the best mobile selling company
Samsung helps you discover a wide range technology including smartphones,
tablets, TVs, home appliances and more.
Huawei overtook Apple in market
4. Battery EXPLOSION
Note 7 marketed on 2 August, 2016
Officially released on 19 August 2016
Battery Explosion occurred in 11 September 2016
Burning of phone
5. Complaints
Customer’s complaints
Over heating of battery
Don’t allow in public places
Less timing of battery
Emission of dangerous rays
7. Banned
Explosion of Battery in plane
Investigation of case
USA FAD banned Note 7
All commercial airlines banned Note 7
8. Press Conference
President DJ KOH of mobile communication business for
Samsung electronics
“Technology innovation is important to Samsung, but our
customer’s safety is more important, we want to reinstate trust
in the brand”
Rectify the mistakes
Apply these learning in future products
Recall of Note 7
9. Test Lab
Samsung built a New lab
700 researchers
200,000 devices
30,000 batteries
Attempt to replicate the cause of fire in phones
Test of wireless charging
Test of water resistance
10. Management crises
Battery advisory group
Durability test
Visual inspection
X-rays test
Disassembling test
Charge and discharge test
11. Regaining of customer’s trust
Improvement in technology
Improvement in batteries
Experimental lab for safety measures
Samsung processes to get boost
Battery makers margins get thinner