This campaign aimed to facilitate the development of Latvia's developmental cooperation policies by increasing understanding and positive attitudes among relevant parties. Research was conducted to evaluate knowledge and attitudes. Roundtable discussions were held between officials from Latvia's 17 government ministries, during which an educational presentation on developmental cooperation was provided. The discussions enhanced inter-ministerial cooperation and officials' understanding of policies. An information brochure was published to continue raising awareness. The project overall deepened understanding and created more positive views to allow better long-term policy implementation.
Estonia held events in summer 2007 promoting its national fish, including a gala dinner where guests voted on the national fish and fish tent events with popular entertainment like giant checkers using fish cans. The fish tent provided drawing and other activities that appealed to both children and parents. A public recipe competition for the national fish was also part of the events.
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008Baltic PR Awards
Samsung continued its sponsorship of the Latvian ice hockey league in the 2007/2008 season. As part of its sponsorship strategy, Samsung aimed to promote the league and enhance its prestige, create a strong corporate identity for the league, and increase awareness and recognition of the Samsung brand. Key activities included press conferences, producing visibility materials, opening ceremonies, a school children's contest, trips to games for orphans, developing the league's website, an online fan voting campaign, and the annual All-Star Game. The campaign resulted in heavy media coverage, increased fan interest as demonstrated by online voting and All-Star Game attendance, and stable Samsung visibility throughout the season.
Corporate Communications 2008 / 2nd Place / "Latvia Statoil" - the first in s...Baltic PR Awards
Latvija Statoil aimed to be the first fuel retailer in Latvia to sell bioethanol E85 by positioning itself as an environmentally responsible company. It conducted research and prepared for the new product by lobbying legislators and cooperating with a bioethanol producer and car dealer. The campaign's goal was to establish Latvija Statoil as the market leader in biofuels. An opening event was held to educate audiences about biofuel advantages over fossil fuels and reduce myths. Media coverage brought awareness while ongoing initiatives strengthened Latvija Statoil's leadership role in Latvia's biofuel market.
Estonia held events in summer 2007 promoting its national fish, including a gala dinner where guests voted on the national fish and fish tent events with popular entertainment like giant checkers using fish cans. The fish tent provided drawing and other activities that appealed to both children and parents. A public recipe competition for the national fish was also part of the events.
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...Baltic PR Awards
The document summarizes a regional campaign called "For Diversity. Against Discrimination & European Year of Equal Opportunities for All" that was launched in 2003-2007 in EU member states including Latvia. The campaign aimed to inform people of their equal rights in employment, education, and other areas regardless of characteristics like ethnicity, disability, or age. Key activities during the campaign in Latvia included seminars, photo exhibitions, media articles, and supporting disabled hiking to raise awareness of discrimination issues. While more progress is still needed, the campaign helped increase awareness of rights in Latvia and some individuals were successful in defending against discrimination in employment for the first time.
This campaign aimed to facilitate the development of Latvia's developmental cooperation policies by increasing understanding and positive attitudes among relevant parties. Research was conducted to evaluate knowledge and attitudes. Roundtable discussions were held between officials from Latvia's 17 government ministries, during which an educational presentation on developmental cooperation was provided. The discussions enhanced inter-ministerial cooperation and officials' understanding of policies. An information brochure was published to continue raising awareness. The project overall deepened understanding and created more positive views to allow better long-term policy implementation.
Estonia held events in summer 2007 promoting its national fish, including a gala dinner where guests voted on the national fish and fish tent events with popular entertainment like giant checkers using fish cans. The fish tent provided drawing and other activities that appealed to both children and parents. A public recipe competition for the national fish was also part of the events.
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008Baltic PR Awards
Samsung continued its sponsorship of the Latvian ice hockey league in the 2007/2008 season. As part of its sponsorship strategy, Samsung aimed to promote the league and enhance its prestige, create a strong corporate identity for the league, and increase awareness and recognition of the Samsung brand. Key activities included press conferences, producing visibility materials, opening ceremonies, a school children's contest, trips to games for orphans, developing the league's website, an online fan voting campaign, and the annual All-Star Game. The campaign resulted in heavy media coverage, increased fan interest as demonstrated by online voting and All-Star Game attendance, and stable Samsung visibility throughout the season.
Corporate Communications 2008 / 2nd Place / "Latvia Statoil" - the first in s...Baltic PR Awards
Latvija Statoil aimed to be the first fuel retailer in Latvia to sell bioethanol E85 by positioning itself as an environmentally responsible company. It conducted research and prepared for the new product by lobbying legislators and cooperating with a bioethanol producer and car dealer. The campaign's goal was to establish Latvija Statoil as the market leader in biofuels. An opening event was held to educate audiences about biofuel advantages over fossil fuels and reduce myths. Media coverage brought awareness while ongoing initiatives strengthened Latvija Statoil's leadership role in Latvia's biofuel market.
Estonia held events in summer 2007 promoting its national fish, including a gala dinner where guests voted on the national fish and fish tent events with popular entertainment like giant checkers using fish cans. The fish tent provided drawing and other activities that appealed to both children and parents. A public recipe competition for the national fish was also part of the events.
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...Baltic PR Awards
The document summarizes a regional campaign called "For Diversity. Against Discrimination & European Year of Equal Opportunities for All" that was launched in 2003-2007 in EU member states including Latvia. The campaign aimed to inform people of their equal rights in employment, education, and other areas regardless of characteristics like ethnicity, disability, or age. Key activities during the campaign in Latvia included seminars, photo exhibitions, media articles, and supporting disabled hiking to raise awareness of discrimination issues. While more progress is still needed, the campaign helped increase awareness of rights in Latvia and some individuals were successful in defending against discrimination in employment for the first time.
SEB banka has applied for an annual public relations prize for their sponsorship of the 2007 SEB Baltic Basketball League Final Four tournament in Riga, including opening ceremonies, fan activities, and posters promoting the championship game. Their nomination highlights their support of the basketball contest and recognition of the champion team captain.
Public Sector and NGOs 2008 / 1st Place / An informational campaign for the p...Baltic PR Awards
The document summarizes an informational campaign in Latvia called "Promoting the Employment of People with Disabilities". The campaign's goal was to facilitate integrating people with disabilities into the labor market. Research was conducted including analyzing legislation, interviewing stakeholders, and media content analysis. The campaign strategy involved raising awareness among target audiences like people with disabilities and employers through various media channels and events from 2005 to 2007. An evaluation found that the media covered the topic well and audiences felt more informed and that attitudes improved as a result of the campaign.
The Fish Does Good social campaign in Estonia aimed to increase fish consumption by making people more aware of its health benefits and ease of preparation. Research found Estonians ate less fish than other countries due to perceived difficulties in cooking it. The campaign's highlight was a national fish competition that engaged the whole society. By creatively generating discussion around Estonia's favorite fish, the campaign successfully raised awareness of fish's healthfulness and increased annual per capita consumption by 4kg, exceeding its goal. It was widely recognized as one of Estonia's most successful PR projects.
The SEB Baltic Basketball League (SEB BBL) is a basketball tournament started in 2004 and sponsored by SEB Baltic banks to promote the SEB brand across Estonia, Latvia and Lithuania. The league consists of 12 teams from the three Baltic countries competing over a season. Attendance and public opinion polls show the tournament's popularity is growing, with over 246,000 attendees in the 2006-2007 season. SEB aims to make the BBL a premier basketball tournament in Europe and promote the sport in the Baltic region through media coverage, posters in bank branches, and ticket giveaways. Profits from a "Triple Effect" campaign that rewards successful three-point shots are donated to charities in the three
Issues & Crisis Communications 2008 / 1st Place / Construction in Old RigaBaltic PR Awards
The construction company DI bought land in Old Riga near Dome Square for a hotel development. However, the city council unexpectedly prohibited construction, creating a crisis. DI hired consultants who researched the legal and political situation, identifying key stakeholders. The strategy involved emphasizing the site's historical buildings, allowing politicians input for permits, and gaining stakeholder trust. Messages stressed the area's historical construction and potential lawsuits. Activities included press conferences with architects and historians to shift media focus to the archaeological findings. This resolved the crisis and prevented further issues during excavations, allowing construction to proceed.
Corporate Sustainability & Responsibility 2008 / 3rd Place / The Association ...Baltic PR Awards
The Association to Support Leukaemia Patients in Latvia launched a court case against the Latvian government to increase financing for leukemia medications. There are approximately 250 leukemia patients in Latvia who do not receive needed medications due to inadequate government funding. The campaign aimed to bring public attention to this issue and pressure the government to increase medication financing. Strategies included raising awareness on Leukemia Day and launching a legal case with funding from the Soros Foundation. The case achieved publicity and precedent-setting status in Latvian courts. It increased awareness of the issue and prompted government institutions to address the limited availability of life-saving leukemia medications.
Public Sector and NGOs 2008 / 2nd Place / Choose poultry!Baltic PR Awards
The campaign "Choose Poultry!" was initiated by the Latvian Federation of Food Enterprises and supported by the Ministry of Agriculture to promote the consumption of locally produced poultry. The campaign aimed to educate the public about the health benefits of poultry, dispel myths about the industry, and provide recipes. Activities included distributing a booklet with recipes, media relations, roundtables with health experts, a school curriculum, and a recipe competition. Evaluation found the campaign increased awareness of poultry and resulted in over 10,000 booklets distributed and 142,000 visitors to the recipe competition page.
The campaign "Sitting Green!" was created by a PR agency for their client Amigo, a prepaid calling card brand. The campaign aimed to advocate for lifting the ban on sitting in grass in Riga city parks. Research was conducted on past similar campaigns and the Riga City Council's position. An online survey determined the most suitable park. A petition was circulated collecting over 7,000 signatures to present to the Riga City Council. While the ban was not lifted, significant publicity was generated for Amigo and their support of youth interests.
Logitech is a client seeking marketing communications. Their company produces computer accessories and electronics. A concise marketing strategy will be devised to effectively promote Logitech's products and services to potential customers.
Internal Communications 2008 / 2nd Place / Communications Solutions for Terri...Baltic PR Awards
This document summarizes a campaign to develop communications solutions for territorial planning projects conducted by Metrum, the largest land surveying firm in Latvia. The agency conducted research on past territorial planning projects to identify common communication challenges. It then designed universal communication strategies and tactics for Metrum employees to apply to any project, including a handbook and process diagram. The agency drafted a sample communications plan for a project in Sigulda to demonstrate how the universal solutions would be implemented. Since implementing the agency's work, Metrum has not faced any serious PR crises on its territorial planning projects.
Sponsorship 2008 / 3rd Place / SIA Alfor's support for innovative art and the...Baltic PR Awards
SIA Alfor is a company that sponsors innovative art and theatre projects in Latvia. For four years, SIA Alfor has actively supported experimental cultural projects to foster development in the arts. The owner has a direct interest in the arts and believes in supporting new talents and ideas. SIA Alfor's patronage began with small projects and has grown to include large nationwide events. Research involved interviews with cultural institutions to identify projects for support. The main goal is financial and organizational support for innovative projects to advance the entire field. Successful strategies have included open competitions in visual arts and theatre, resulting in over 15 new theatre ideas and an exhibition of 45 young painters in 2007.
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...Baltic PR Awards
LMT, a Latvian mobile company, launched a campaign to improve hearing health in Latvia by donating hearing diagnostic devices to maternity wards. Approximately 3-4% of Latvian children are born with hearing problems, but 90% can be treated if detected early. However, most hearing issues were not found until children tried speaking. LMT donated devices to test newborns' hearing to all certified maternity wards in Latvia. The campaign raised awareness of hearing health and screened newborns across the country. It received positive feedback from customers and media coverage, improving LMT's reputation.
The "Spending to Savings" campaign provided objective information about savings without commercialization, helping shift Latvian culture from spending to saving in 2007 as demonstrated by major bank reports which showed private saving portfolios increased 10-20%. The long-term impact was a teaching aid launched in 2008 in schools through cooperation between the campaign and Ministry of Education and science to further encourage savings.
Sponsorship 2008 / 1st Place / Nordea Riga Marathon - from local race to inte...Baltic PR Awards
The Nordea Riga Marathon sponsorship campaign successfully transformed the race from a small local event into a major international marathon. Research initially found that running was seen as outdated and for specialists only. The campaign made Jelena Prokopcuka, a Latvian marathon winner, a role model to show running is for everyone. Celebrities shared their running stories. A social media challenge encouraged friends to participate. Corporate teams were recruited. Communications promoted breaking records. As a result, participation increased almost 7 times to 5,000 runners in 2 years, making it the largest sports event and marathon in the Baltic countries. The sponsorship provided great return on investment for Nordea bank in increased brand awareness.
Integrated Marketing Communications 2008 / 2nd Place / BILD to enter Latvian ...Baltic PR Awards
BILD, a Lithuanian organization that supports business leaders, launched an integrated marketing campaign to enter the Latvian seminar market. Through research, they identified senior executives as their target audience. Their campaign goals were to have at least 70 senior professionals attend a seminar by renowned expert Jeffrey Pfeffer and increase awareness of BILD. Their strategy involved partnering with reputable Latvian organizations, increasing visibility of Pfeffer and the seminar through media placements and direct mailings, and educating journalists. Evaluation found the seminar was attended by over 85 professionals, including 68 of the target audience, and 220 senior executives were aware of the seminar through marketing efforts.
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...Baltic PR Awards
The Association to Support Leukaemia Patients in Latvia launched a court case against the Latvian government to increase financing for leukemia medications. There are approximately 250 leukemia patients in Latvia who do not receive needed medications due to inadequate government funding. The campaign aimed to bring public attention to this issue and pressure the government to increase medication financing. Strategies included raising awareness on Leukemia Day and launching a legal case with funding from the Soros Foundation. The case achieved publicity and precedent, putting pressure on the government to address the lack of medication access for leukemia patients.
Public Affairs 2008 / 2nd Place / From "Spending to Savings" campaign - socia...Baltic PR Awards
The "Spending to Savings" campaign was launched in Latvia in 2007 in response to rapidly growing inflation and foreign debt. Research found that Latvians lacked savings knowledge and had a spending-focused culture. The campaign's goals were to educate the public about savings benefits and shift attitudes towards saving. Tactics included an interactive website providing objective savings information, events, and a long-term school curriculum project to promote savings education for youth. Evaluation found increased bank savings portfolios, high website traffic, and interest in continuing the educational initiatives.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
SEB banka has applied for an annual public relations prize for their sponsorship of the 2007 SEB Baltic Basketball League Final Four tournament in Riga, including opening ceremonies, fan activities, and posters promoting the championship game. Their nomination highlights their support of the basketball contest and recognition of the champion team captain.
Public Sector and NGOs 2008 / 1st Place / An informational campaign for the p...Baltic PR Awards
The document summarizes an informational campaign in Latvia called "Promoting the Employment of People with Disabilities". The campaign's goal was to facilitate integrating people with disabilities into the labor market. Research was conducted including analyzing legislation, interviewing stakeholders, and media content analysis. The campaign strategy involved raising awareness among target audiences like people with disabilities and employers through various media channels and events from 2005 to 2007. An evaluation found that the media covered the topic well and audiences felt more informed and that attitudes improved as a result of the campaign.
The Fish Does Good social campaign in Estonia aimed to increase fish consumption by making people more aware of its health benefits and ease of preparation. Research found Estonians ate less fish than other countries due to perceived difficulties in cooking it. The campaign's highlight was a national fish competition that engaged the whole society. By creatively generating discussion around Estonia's favorite fish, the campaign successfully raised awareness of fish's healthfulness and increased annual per capita consumption by 4kg, exceeding its goal. It was widely recognized as one of Estonia's most successful PR projects.
The SEB Baltic Basketball League (SEB BBL) is a basketball tournament started in 2004 and sponsored by SEB Baltic banks to promote the SEB brand across Estonia, Latvia and Lithuania. The league consists of 12 teams from the three Baltic countries competing over a season. Attendance and public opinion polls show the tournament's popularity is growing, with over 246,000 attendees in the 2006-2007 season. SEB aims to make the BBL a premier basketball tournament in Europe and promote the sport in the Baltic region through media coverage, posters in bank branches, and ticket giveaways. Profits from a "Triple Effect" campaign that rewards successful three-point shots are donated to charities in the three
Issues & Crisis Communications 2008 / 1st Place / Construction in Old RigaBaltic PR Awards
The construction company DI bought land in Old Riga near Dome Square for a hotel development. However, the city council unexpectedly prohibited construction, creating a crisis. DI hired consultants who researched the legal and political situation, identifying key stakeholders. The strategy involved emphasizing the site's historical buildings, allowing politicians input for permits, and gaining stakeholder trust. Messages stressed the area's historical construction and potential lawsuits. Activities included press conferences with architects and historians to shift media focus to the archaeological findings. This resolved the crisis and prevented further issues during excavations, allowing construction to proceed.
Corporate Sustainability & Responsibility 2008 / 3rd Place / The Association ...Baltic PR Awards
The Association to Support Leukaemia Patients in Latvia launched a court case against the Latvian government to increase financing for leukemia medications. There are approximately 250 leukemia patients in Latvia who do not receive needed medications due to inadequate government funding. The campaign aimed to bring public attention to this issue and pressure the government to increase medication financing. Strategies included raising awareness on Leukemia Day and launching a legal case with funding from the Soros Foundation. The case achieved publicity and precedent-setting status in Latvian courts. It increased awareness of the issue and prompted government institutions to address the limited availability of life-saving leukemia medications.
Public Sector and NGOs 2008 / 2nd Place / Choose poultry!Baltic PR Awards
The campaign "Choose Poultry!" was initiated by the Latvian Federation of Food Enterprises and supported by the Ministry of Agriculture to promote the consumption of locally produced poultry. The campaign aimed to educate the public about the health benefits of poultry, dispel myths about the industry, and provide recipes. Activities included distributing a booklet with recipes, media relations, roundtables with health experts, a school curriculum, and a recipe competition. Evaluation found the campaign increased awareness of poultry and resulted in over 10,000 booklets distributed and 142,000 visitors to the recipe competition page.
The campaign "Sitting Green!" was created by a PR agency for their client Amigo, a prepaid calling card brand. The campaign aimed to advocate for lifting the ban on sitting in grass in Riga city parks. Research was conducted on past similar campaigns and the Riga City Council's position. An online survey determined the most suitable park. A petition was circulated collecting over 7,000 signatures to present to the Riga City Council. While the ban was not lifted, significant publicity was generated for Amigo and their support of youth interests.
Logitech is a client seeking marketing communications. Their company produces computer accessories and electronics. A concise marketing strategy will be devised to effectively promote Logitech's products and services to potential customers.
Internal Communications 2008 / 2nd Place / Communications Solutions for Terri...Baltic PR Awards
This document summarizes a campaign to develop communications solutions for territorial planning projects conducted by Metrum, the largest land surveying firm in Latvia. The agency conducted research on past territorial planning projects to identify common communication challenges. It then designed universal communication strategies and tactics for Metrum employees to apply to any project, including a handbook and process diagram. The agency drafted a sample communications plan for a project in Sigulda to demonstrate how the universal solutions would be implemented. Since implementing the agency's work, Metrum has not faced any serious PR crises on its territorial planning projects.
Sponsorship 2008 / 3rd Place / SIA Alfor's support for innovative art and the...Baltic PR Awards
SIA Alfor is a company that sponsors innovative art and theatre projects in Latvia. For four years, SIA Alfor has actively supported experimental cultural projects to foster development in the arts. The owner has a direct interest in the arts and believes in supporting new talents and ideas. SIA Alfor's patronage began with small projects and has grown to include large nationwide events. Research involved interviews with cultural institutions to identify projects for support. The main goal is financial and organizational support for innovative projects to advance the entire field. Successful strategies have included open competitions in visual arts and theatre, resulting in over 15 new theatre ideas and an exhibition of 45 young painters in 2007.
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...Baltic PR Awards
LMT, a Latvian mobile company, launched a campaign to improve hearing health in Latvia by donating hearing diagnostic devices to maternity wards. Approximately 3-4% of Latvian children are born with hearing problems, but 90% can be treated if detected early. However, most hearing issues were not found until children tried speaking. LMT donated devices to test newborns' hearing to all certified maternity wards in Latvia. The campaign raised awareness of hearing health and screened newborns across the country. It received positive feedback from customers and media coverage, improving LMT's reputation.
The "Spending to Savings" campaign provided objective information about savings without commercialization, helping shift Latvian culture from spending to saving in 2007 as demonstrated by major bank reports which showed private saving portfolios increased 10-20%. The long-term impact was a teaching aid launched in 2008 in schools through cooperation between the campaign and Ministry of Education and science to further encourage savings.
Sponsorship 2008 / 1st Place / Nordea Riga Marathon - from local race to inte...Baltic PR Awards
The Nordea Riga Marathon sponsorship campaign successfully transformed the race from a small local event into a major international marathon. Research initially found that running was seen as outdated and for specialists only. The campaign made Jelena Prokopcuka, a Latvian marathon winner, a role model to show running is for everyone. Celebrities shared their running stories. A social media challenge encouraged friends to participate. Corporate teams were recruited. Communications promoted breaking records. As a result, participation increased almost 7 times to 5,000 runners in 2 years, making it the largest sports event and marathon in the Baltic countries. The sponsorship provided great return on investment for Nordea bank in increased brand awareness.
Integrated Marketing Communications 2008 / 2nd Place / BILD to enter Latvian ...Baltic PR Awards
BILD, a Lithuanian organization that supports business leaders, launched an integrated marketing campaign to enter the Latvian seminar market. Through research, they identified senior executives as their target audience. Their campaign goals were to have at least 70 senior professionals attend a seminar by renowned expert Jeffrey Pfeffer and increase awareness of BILD. Their strategy involved partnering with reputable Latvian organizations, increasing visibility of Pfeffer and the seminar through media placements and direct mailings, and educating journalists. Evaluation found the seminar was attended by over 85 professionals, including 68 of the target audience, and 220 senior executives were aware of the seminar through marketing efforts.
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...Baltic PR Awards
The Association to Support Leukaemia Patients in Latvia launched a court case against the Latvian government to increase financing for leukemia medications. There are approximately 250 leukemia patients in Latvia who do not receive needed medications due to inadequate government funding. The campaign aimed to bring public attention to this issue and pressure the government to increase medication financing. Strategies included raising awareness on Leukemia Day and launching a legal case with funding from the Soros Foundation. The case achieved publicity and precedent, putting pressure on the government to address the lack of medication access for leukemia patients.
Public Affairs 2008 / 2nd Place / From "Spending to Savings" campaign - socia...Baltic PR Awards
The "Spending to Savings" campaign was launched in Latvia in 2007 in response to rapidly growing inflation and foreign debt. Research found that Latvians lacked savings knowledge and had a spending-focused culture. The campaign's goals were to educate the public about savings benefits and shift attitudes towards saving. Tactics included an interactive website providing objective savings information, events, and a long-term school curriculum project to promote savings education for youth. Evaluation found increased bank savings portfolios, high website traffic, and interest in continuing the educational initiatives.
Winners and The Finalists of the Baltic PR Awards 2012Baltic PR Awards
The document lists the winners and finalists of various categories in the Baltic PR Awards 2012. In the Digital Communication category, Swedbank Lithuania won first place for their social media work. In Consumer Relations, Deep White & !MOOZ won first place for their work with Larix Property. In Corporate Sustainability & Responsibility, Komunikāciju Aģentūra/Edelman Affiliate won first place for their work with Lattelecom on a computer literacy project for seniors.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
Swedbank saw declining employee loyalty and pride after the economic crisis negatively impacted banks. To address this, Swedbank gave 3,500 of 30,000 concert tickets by Latvian band Prāta Vētra to employees and their families. Swedbank ran an internal campaign leading up to the event to make employees feel pride in the bank and allow them to participate behind the scenes. The campaign engaged 76% of employees and 86% attended the event, with feedback showing increased pride and loyalty towards Swedbank.
SEB Banka launched a comprehensive SEB Green Year initiative in 2012 to reduce the environmental impact of its 1,500 employees and unite them around green ideas. A central "SEB Green Tree" campaign character was created to show that small contributions from each employee could achieve remarkable results. The large response from employees allowed the implementation of green ideas like paper sorting, more efficient energy and water use, an environmentally friendly vehicle fleet, and improved heating, leading to an award for one of the most sustainable companies in Latvia.