The new pricing strategy includes a 2% rise in insertion fees, higher seller education on sales bundles, and deletion of misplaced items. It also adds new categories for sales bundles. Subscriber costs for sellers on Monstrous Mobiles are 50 Euros less than on Market View, with prices ranging from 120-170 Euros compared to 200-300 Euros. The financial situation before 2014 showed positive month-over-month growth, higher feature fees, a wide gap between demand and supply, listings outgrowing purchases, and strong revenue growth that accelerated from Q1 to Q2.

1. New Pricing Strategy
Many B2C transactions begin here but close offline…
2% rise in
insertion
fees Higher
seller
education
on
bundles
Deletion
of
misplaced
items
New
categories
for sales
bundles

2. Subscriber Costs for Sellers 50 Euro Less with Monstrous
Mobiles
Market View (€) Monstrous Mobiles (€)
200-300 120-170
20-40
76-90
25.2
12
Mobile Phone
Subsidy

3. Financial Situation Before 2014
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
TR
Jan 2013 – December 2013
Jan Feb Apr May Jun Jul
Aug Sep Oct Nov Dec
Positive MoM growth
Higher Feature Fees
Wide gap between
demand and supply
Listings clearly outgrew
purchases
Strong Revenue growth
in Q1 accelerated in Q2