An Achievement Calendar is a great way to organize and forecast the Achievements you want to grant over the academic year. Be sure to sync your readMedia Achievement Calendar to your institutional IMC.
Stepping Outside SUNY: Lessons Learned on a Nationwide, 10+ Campus TourMerit Pages
Please view the "Notes on Slide X" tab below, next to the comment box, in order to see speaker notes.
In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference.
Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...Merit Pages
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Stepping Outside SUNY: Lessons Learned on a Nationwide, 10+ Campus TourMerit Pages
Please view the "Notes on Slide X" tab below, next to the comment box, in order to see speaker notes.
In 2011, Danielle Valenti spent several weeks visiting colleges and universities across the US to learn about their communications and marketing functions. She gathered her observations of best practices into this presentation for the 2012 SUNYCUAD conference.
Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...Merit Pages
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they "Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media," at AMA Higher Ed, NOLA.
Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students!
Brand-building in Facebook WITHOUT the Fan PageMerit Pages
To get the most out of this presentation, please click to the "Notes on Slide X" tab next to the comment box below to see the speaker notes.
The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm.
The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Students are the Story: Using Personalization to Create Shareable ContentMerit Pages
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference.
How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more?
This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
Edward Osborn of Eastern Connecticut State University and Gwendolynne Larson of Emporia State University, shared how they "Handed Over The Reins: Giving Students Control Without Giving Up Control of Social Media," at AMA Higher Ed, NOLA.
Learn how to replace low-value spending with measurable, higher-ROI by leveraging your greatest marketing asset – your students!
Brand-building in Facebook WITHOUT the Fan PageMerit Pages
To get the most out of this presentation, please click to the "Notes on Slide X" tab next to the comment box below to see the speaker notes.
The Facebook changes announced in September 2011 at the F8 developer's conference significantly impacted fan pages and the way fan page content is received in the newsfeed. Colleges who relied solely on the fan page as their foothold in social media are finding that newsfeed impressions and reach have declined due to changes in the EdgeRank algorithm.
The presentation will show extensive data on how the sharing and engagement rates of personalized content on Facebook is much higher than generic content. It will also share how these institutions are combining this strategy with their "regular" Facebook fan page strategy and creating overall reports and results to share internally and showcase social engagement.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Students are the Story: Using Personalization to Create Shareable ContentMerit Pages
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference.
How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more?
This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
Getting Ink... and Pixels! Hometown news for higher ed marketing
Sample Achievement Calendar
1. Study Abroad: January
Internship or Alternative Winter Break Activity: January
Honor Society: February
Conference Participation: March or anytime of year
Academic or Sports Competition: Spring and Fall
2. Graduation/Commencement: For Spring and Fall
General Academic Awards: Good all year, but many grant in May
Distinguished Scholar: May/June
Spring Art Exhibit or Performance: Anytime of year
Alternative Spring Breaks: April
Spring Dean’s List: Participation announcement anytime of year
3. Orientation Leaders: Announce in July
Enrollment: For incoming freshmen, August/September
Dedication to Academic Studies: August/September
Summer Research Program: August
Summer Program Participation: August
Making the Team: September
4. Military Service: October or anytime of year
Student Government or RA Appointments: October/November
Greek Membership or Service: Fall or anytime of year
Club or Activity Participation: October or anytime of year
Fall Sports Wrap-up: December
Fall Dean’s List: December