The document describes a franchise opportunity for the "Sam McGee Winter Fashion" brand. Key details include: - The franchise would allow local personalities to promote Sam McGee apparel and perform comedy routines about enduring bitter cold. - Products include fur coats, hats, boots and various layers of thermal underwear. - Franchisees would be men aged 45-60 tasked with store promotions and appearances in their territory. - Comedy routines are based on Robert Service's 1907 poem "The Cremation of Sam McGee" and aim to personify enduring bitter cold through humor.

1. Sam McGee Winter Fashion Franchise Original Sam: Denis Braun of Zug Switzerland A Swiss-Canadian businessman living in Asia Territory: 15 countries available including USA, Canada, Scandinavia, CH, Germany, Austria, France, Russia, China, Japan, Korea, Chile, New Zealand, . Elements: Costume : Fur coat, hat, & boots. Theme : Bitter Cold + 200 jokes Cultural and moral hooks Audience participation. Interact. CD’s. Slide Show. Sound. Banknotes from the Yukon 1907 Bio graphy of Robert Service Store Displays Sam McGee Fashion fur / apparel. .

2. Sam McGee Winter Fashion Our Label: Sam McGee knows Bitter Cold . I design and contract manufacture a limited line of Bitter Cold clothing in layers under the Sam McGee label for both recreation and commercial, police, utility, mining, delivery, and union clients. Different solutions for skiers and outdoor workers facing bitter cold. Full Silk body stockings 2 piece neck-to-toe Long Underwear Turtle neck and lined sweater uppers Down Jackets, shells, and down sleeping bags. Full Down Body Suits -50 0 C Caps, toques, and even nightcaps. (Revived from the Charles Dickens era.) Loop shirts and blouses. Casual and very functional. New product / style Core body warmers. New high efficiency products. Body exfoliation soap and down detergent and care products. Full service. Traditional fur coats, hats, boots, and mitts.

3. Brand Support All Sam McGee franchisees (local Sam personas) will support stores and buyer organizations in their territory who purchase or endorse our apparel. This support activity will include store promotion, appearances, skit performances, autograph sessions, and local TV & media promotions. Take notice that Sam supports cold beer, ice vodka, and the seal hunt in Canada and abroad; together with fur farming throughout the World. Sam is transparent so let there be no surprises.

4. Sam visits retail clients

5. A Face to our Label We put a face, a personality, art, history, and culture onto our Sam McGee Bitter Cold brand for the benefit of all our clients. Sam McGee franchisees (local Sam personas) in 15 countries will all be men 45-60 years of age; tall, friendly, an extroverted personality; articulate, bi-lingual, good diction and voice, smart, non smokers and non drug users, reliable, fit, and with grey hair. Retired police officers, RCMP, or ex CEO’s are good candidates.

6. Apparel Range Down shells, jackets, and full body suits for - 50 0 C

7. Apparel Range Full body neck-to-toe silk base layer. Cotton Long Underwear 2 nd layer

8. Apparel Range

9. Lined Sweaters, Denim Jeans, Scarves, and Slacks for all Cultures and Cold Countries. Layer 3

10. Stores displays One square meter. Two top mannequins. Full line inventory

11. Comedy Skit: Theme: “Sam McGee knows Bitter Cold” Everyone who lives above 35 degrees latitude (North or South) knows Bitter Cold. The Sam McGee character personifies bitter cold and the Robert Service short story published in 1907 is the heart of the skit. It is a vibrant, colorful, humorous, and intimate expression of the sensation of “Bitter Cold”. Sam McGee is a spirit from a virtual metropolis called Purgatory (population 26 Billion). Core comedy material. Each Sam franchisee will have a local address in their host country. Eg. Purgatory Alberta Canada; Purgatory Colorado USA; Purgatory Hokkaido Prefecture Japan etc. The skit is super “clean” and is family oriented .

12. Sam McGee costume that we supply Fur Coat Seal boots Fur Hat Fur Mitts

13. Robert Service Biography A colourful biography of Robert Service. Immigrated to Canada from Britain in his early twenties. Manager at the Canadian Bank of Commerce in both Dawson and Whitehorse Yukon.1898-1906. Sam McGee was a real client. 8 years observing trappers, prospectors, and gold miners during the Klondike ear 1890-1910. Published Sam McGee in 1907. World fame. Died wealthy and happy 1959 in Monte Carlo !! 1 minute max

14. 1907 Robert Service Poem. “Sam McGee knows Bitter Cold” aka “ The Cremation of Sam McGee” See YouTube.com Search: Sam McGee Bitter Cold Good diction and speed is paramount. If the audience is English speaking then the pace can be quick. Audiences where English is not the first language needs a much slower pace. About 6 - 8 minutes to recite the short storey.

15. Moral Hook We ask the audience to spot the two lines that highlight the moral compass of most Canadians (or Americans, Russians, Germans, Chinese, Koreans, Japanese ….etc. etc.) “ A man’s last need is a thing to heed” “ A promise made is a debt unpaid” Prize to winner: Swiss watch or pair of Sam McGee Fashion Fur mitts.

16. Cultural Hook All Canadians know bitter cold. (the same for Americans, Russians, Germans, Northern Chinese, Koreans, and Japanese ….etc. ) No matter what their race, culture, diet, color, or ethnic group: China: No matter if they are Han, Mongol, Tibetan, Manchu, foreigners, or new Immigrants. Russia: No matter if they are Cossack, Uke, Aboriginal, or new Immigrants. Germany: No matter if they are East, West, Hamburger, Frankfurter, or new Immigrants. USA: No matter if they are Union, Confederate, Native, Indian, Ski Bum, or new Immigrant.

17. Yukon Historical Artifacts * Slide show background of arctic scenes. * Sound effects of howling winds, snow storms, and barking dog sled teams. Reproductions of Canadian Bank of Commerce bank notes that Sam McGee and Robert Service would have handled everyday. They are counterfeit reproductions. * If the venue has power, overhead projectors and a speaker system.

18. Audience Interaction Sam asks if anyone has a story about bitter cold? Where are you from ? Just how cold does it get in ……………… A Stock of 200 humorous replies. All clean . We sometimes plant 5-6 replies in the audience before the performance to kick-start the skit humour. Max 30 minutes. Total skit: 45 minutes. Target.

19. Entertainment only Booking Rates For comedy clubs, trade shows, conferences, meetings, festivals, parties. Short program: Intro, poem, biography. About 10-15 minutes. $200-500 plus expenses. Long program: Audience interaction and banter on Bitter Cold. Target about 45-60 minutes. $600 - $1500 + expenses.

20. The Klondike Gold Rush 1890-1910

21. © This is a Confidential Draft for evaluation and booking purposes only Please keep this draft Power Point presentation confidentia l until our Trade Mark application is complete around February 20, 2010 Thanks: Sam McGee Zug Switzerland Contact: www.SamMcGee2010.com Bookings: [email_address] Phone Skype: Megazebo. China: 135 2478-7658. Canada 1 403 247-1615 On Skype: Megazebo

22. Thanks for your support See you this year at the Olympics Colorado Ski resorts Banff Ski resorts Swiss resorts and Davos Summit Harbin Ice Festival Chan Bei San resorts Sapporo Ice festival

23. Appendix: Sam’s Short Story. Robert Service 1907 “Sam McGee knows Bitter Cold” 1. There are strange things done in the midnight sun By the men who toil for gold; The Arctic trails have their secret tales That would make your blood run cold; The Northern Lights have seen queer sights, But the queerest they ever did see Was that night on the marge of Lac Lebarge I cremated Sam McGee. 2. Now, Sam McGee was from Tennessee Where the cotton blooms and blows. Why he left his home in the south to roam 'Round the pole, God only knows. He was always cold, but the land of gold Seemed to hold him like a spell, Though he'd often say, in his homely way, That he'd rather live in hell.

24. 3. On a Christmas day we were mushing our way Over the Dawson Trail. Talk of your cold --- through the parka's fold It stabbed like a driven nail. If our eyes we'd close, then the lashes froze 'Till sometimes we couldn't see. It wasn't much fun, but the only one To whimper was Sam McGee. 4. And that very night as we lay packed tight In our robes beneath the snow, And the dogs were fed, and the stars overhead Were dancing heel and toe, Sam turned to me, and "Cap", says he, "I'll cash in this trip, I guess, And if I do, I'm asking that you Won't refuse my last request." 5. Well, Sam seemed so low that I couldn't say no, And he says with a sort of moan, "It's that cursed cold, and it's got right hold 'Till I'm chilled clean through to the bone. Yet not being dead, it's my awful dread Of the icy grave that pains, So I want you to swear that, foul or fair, You'll cremate my last remains."

25. 6. Well a pal's last need is a thing to heed, And I swore that I would not fail. So we started on at the streak of dawn, But, God, he looked ghastly pale. He crouched on the sleigh, and he raved all day Of his home in Tennessee, And before nightfall, a corpse was all That was remained of Sam McGee. 7. There wasn't a breath in that land of death As I hurried, horror driven, With a corpse half hid that I couldn't get rid Because of a promise given. It was lashed to the sleigh, and it seemed to say, "You may tax your braun and your brains, But you promised true, and it's up to you To cremate these last remains." 8. Now, a promise made is a debt unpaid, And the trail has its own stern code. In the days to come, 'though my lips were dumb, In my heart, how I cursed that load. In the long, long night by the lone firelight While the huskies 'round in a ring Howled out their woes to the homeless snows Oh, God, how I loathed that thing.

26. 9. And every day that silent clay Seemed to heavier and heavier grow. And on I went, though the dogs were spent And the grub was getting low. The trail was bad, and I felt half mad, But I swore I would not give in, And often I'd sing to the hateful thing, And it hearkened with a grin. 10. 'Till I came to the marge of Lac LaBarge, And a derelict there lay. It was jammed in the ice, and I saw in a trice It was called the "Alice May". And I looked at it, and I thought a bit, And I looked at my frozen chum, Then, "Here", said I, with a sudden cry, "Here Is my crem-a-tor-ium." 11. Some planks I tore from the cabin floor And lit the boiler fire. Some coal I found that was lying around And heaped the fuel higher. The flames just soared, and the furnace roared, Such a blaze you seldom see. Then I burrowed a hole in the glowing coal And I stuffed in Sam McGee.

27. 12. Then I made a hike, for I didn't like To hear him sizzle so. And the heavens scowled, and the huskies howled, And the winds began to blow. It was Bitter Cold, but the hot sweat rolled Down my cheek, and I don't know why, And the greasy smoke in an inky cloak Went streaking down the sky. 13. I do not know how long in the snow I wrestled with gristly fear. But the stars came out, and they danced about 'Till again I ventured near. I was sick with dread, but I bravely said, "I'll just take a peek inside. I guess he's cooked, and it's time I looked", And the door I opened wide. 14. And there sat Sam, looking cool and calm In the heart of the furnace roar. He wore a smile you could see a mile, And he said, "Please close the door. You see it's fine in here, but I greatly fear You'll let in the cold and the storm. Since I left Plumtree down in Tennessee It's the first time I've been warm."

28. 15. There are strange things done in the twilight sun By the men who Hunt for Seal; The Arctic trails have their secret tales That would make your gonads squeal; The Northern Lights have seen queer sights, But the queerest they ever did see Was that night on the marge of Lac Lebarge I cremated Sam McGee. Edited Version © Denis Braun CH 2009