Sales Analysis
Dashboard
Presentation Objective
• Analyze overall sales performance
• Understand revenue and profit trends
• Compare regions, item types, and sales channels
• Support data-driven business decisions
Total Revenue by Region
• Europe and Sub-Saharan regions show higher revenue contribution
• North America and Asia contribute moderately
• Other regions show lower revenue performance
Total Profit by Region
• Profit distribution is relatively balanced across regions
• Europe and Sub-Saharan regions remain strong
• Indicates stable profit margins globally
Revenue by Item Type
• Office Supplies, Household, and Cosmetics are top-performing items
• Balanced contribution across multiple product categories
• Helps identify high-demand products
Sales Channel Performance
• Online sales show strong contribution across item types
• Offline sales remain significant for certain products
• Omnichannel strategy is effective
Yearly Profit Trend
• Profit increased steadily until peak year
• Decline observed in later years
• Indicates need for strategy review in recent periods
Unit Cost by Month
• Unit cost fluctuates throughout the year
• Peaks observed during mid-year months
• Cost control opportunities in high-cost months
Key Business Insights
• Europe and Sub-Saharan regions are key revenue drivers
• Online channel boosts overall sales
• Certain item types consistently perform better
• Profit trend needs attention in recent years
Conclusion &
Recommendations
• Focus marketing on high-performing regions and products
• Strengthen online sales strategies
• Optimize costs during peak months
• Use dashboard for continuous monitoring

Sales_Analysis_Presentation.pptx dashboard

  • 1.
  • 2.
    Presentation Objective • Analyzeoverall sales performance • Understand revenue and profit trends • Compare regions, item types, and sales channels • Support data-driven business decisions
  • 3.
    Total Revenue byRegion • Europe and Sub-Saharan regions show higher revenue contribution • North America and Asia contribute moderately • Other regions show lower revenue performance
  • 4.
    Total Profit byRegion • Profit distribution is relatively balanced across regions • Europe and Sub-Saharan regions remain strong • Indicates stable profit margins globally
  • 5.
    Revenue by ItemType • Office Supplies, Household, and Cosmetics are top-performing items • Balanced contribution across multiple product categories • Helps identify high-demand products
  • 6.
    Sales Channel Performance •Online sales show strong contribution across item types • Offline sales remain significant for certain products • Omnichannel strategy is effective
  • 7.
    Yearly Profit Trend •Profit increased steadily until peak year • Decline observed in later years • Indicates need for strategy review in recent periods
  • 8.
    Unit Cost byMonth • Unit cost fluctuates throughout the year • Peaks observed during mid-year months • Cost control opportunities in high-cost months
  • 9.
    Key Business Insights •Europe and Sub-Saharan regions are key revenue drivers • Online channel boosts overall sales • Certain item types consistently perform better • Profit trend needs attention in recent years
  • 10.
    Conclusion & Recommendations • Focusmarketing on high-performing regions and products • Strengthen online sales strategies • Optimize costs during peak months • Use dashboard for continuous monitoring