The document outlines a sales pitch for a chocolate pizza business, highlighting the product's unique features, including a classic dough base topped with chocolate. It proposes a loyalty program with a point system and special promotions to engage customers, while also emphasizing the importance of understanding customer preferences through after-sales surveys. Special daily promotions are planned to attract buyers and offer value.

1. MAJOR ASSIGNMENT
SALES PITCH
Jana | Michaela | Thaís
Chocolate Pizza

2. Needs of buyer
USP
The product
features
Loyalty program
Special promotions
and offers
After-sales service
OVERVIEW

3. Needs of buyer
Innovation
Something Sweet,
Different and Special
New options on
the menu of the city
Good variety on the
choices of menu
Cheap and
reasonable price

4. Product Features
The chocolate pizza is made by the classic
pizza dough with cheese on it and delicious chocolate
on top of that.
Delicious
Variety
Milk/Dark chocolate

5. Unique Selling Proposition
Offer sweet pizza NEW in Canada

6. After Sales
Survey to understand how the canadian
customer like sweet pizza
How we can improve our product

7. Loyalty Program
Point System
5 cardboard coupons
for a FREE PIZZA
Rewarding program
Send special offers just for our members
Benefit: create a database with our loyal
customers. So we understand them better
and we create a more accurate
communication for them
Register: email/name/telephone
Birthday: give free upgrade for the pizza.
(Pay small size, get a bigger size)

8. Special offer and promotion
Each day oft the week another
pizza on discount
On Tuesday: buy 1 savoury get
1 medium chocolate pizza free
BUY 1 GET 1 FREE

9. Any questions?