1. This Document is Confidential
Employees may use the contents of this document to help customers appreciate the significant differences in product
and performance to specific competitors. The contents of this document may only be used by employees and cannot be
shown to customers or other people outside; regardless of signed NDA status.
Field Input is Always Needed
Please email me with when you engage SAMPLE in your account or when a customer/partner shared their experience.
Quick Access to Contents
This guide consists of a main body followed by a lengthy “Solution Profile Appendix” (starts with “Comparing Both
Offerings” section). The Appendix provides supporting information and a deep dive into Siemens’s solution.
Centered Content Comparing Both Vendors SAMPLE Centered Content
Route the Competition
Sales Landmines They Set
Leading Questions to Ask
Things to Mention
RFP and POC
Pros and Cons of Each Offering
Value Prop / Proof points
Limitations & Differences
PTCs Main Use Cases
Analyst Material
Customer Leave Behinds
Customer Facing Collateral
References
Competitor Overview
Quick Summery
Who They Sell To
How Their Products Align to PTC’s
New and Hot
Pricing and Discounting
Comparing Both Offerings
Use Cases / Pain Points
Strengths / Differences
Support Matrix
Competitive Collateral
Published Material
Their Product/ Solution
Screen Shots
Claimed “Quantified” Benefits
Media Coverage
Legend
Line items in this guide may be annotated (next to the line item to) to mean:
Check marks bullets are next to the items we know are new to the latest release.
This line item is does not support or there is a strong differentiator.
This line item is partially supported; see note.
This line item is fully supported.
The color bar next to each section indicates that the information can be:
OK to show customers -
info from public sources
Talked to only -
info a mix of public and internal sources
Internal only -
internal info and sources