The advertisement summarizes the key features of the new Saab 9-3 Sport Sedan. It states that the car's turbo power and responsive handling transform any drive into an exhilarating experience. It also highlights the car's outstanding safety features and engineering. The ad suggests that these qualities of the car warrant an end zone dance of celebration upon driving it. It provides the starting MSRP and notes that scheduled maintenance is included for three years or 36,000 miles.

1. It’s not a 90-yard run, but
you may still want to do an
end zone dance.
Sometimes the only appropriate reaction is a
burst of emotion. Like when you turn the key in
the all new Saab 9-3 Sport Sedan. With a tap on
the accelerator, its turbo power and responsive
handling instantly transform any drive into an
exhilarating drive. Combine that with outstanding
safety features and engineering and it’s time to
hone your dancing skills. 1 800 SAAB USA or
www.saabusa.com
$25,900
Starting at MSRP.
Including the peace of mind of
No Charge Scheduled
Maintenance.
*
MSRP of $34,024 for model shown. Taxes, insurance, title, registration fees and optional equipment extra. *No Charge Scheduled Maintenance for 3 years or 36,000 miles, whichever comes first. See your dealer for specific
terms and conditions. © 2002 SAAB CARS USA, INC.
This advertisement was prepared by:
˚¬
6
Client: Saab SAB-NAT-G-20246 A Proof#:
Title: End Zone Studio#: 6109 Artists: Dennis Warlick, Lawrence Location: Saab Date: 2/13/03 - 5:31 PM
SAB-NAT-G-20246 A Page 1 of 1
Mechanical Size: Fonts: Gill Sans for Saab, Gill Sans for Saab Bold*, Gill Sans for Saab*, Gill Sans for Saab•*, HelveticaNeue
Bleed: 8 1/4 x 10 3/4 Condensed
Trim: 8 x 10 1/2 Images: SAA-0023.00-V (O) @ 22.5%, SAAB_3D_ADVERTISING.eps @ 13%, 03-36041us.jpg @ 88%
Safety: 7 x 10
Color: 4C
First Insertion Date: December 16, 2002
Publication: Sports Illustrated
Art Director: Chad Rancourt
Copywriter: Tom Carter
Print Specialist: Diamelin Lopez