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Sa vorbim despre femei…
                   … pe intelesul comertului online




Gabriela Chesaru                     Sa vorbim despre femei…
08 mai 2012
Femeile sunt fiinte complicate!


• Femeile vorbesc prea mult…

    “Daca atunci cand trebuia ai fi
    spus ce trebuia sa spui in loc sa
    faci ce-ai facut, fara sa te
    gandesti macar o clipa la cum
    m-am simtit eu cand ai facut
    asta, poate ca lucrurile ar fi stat
    altfel intre noi. Da?”




Gabriela Chesaru                          Sa vorbim despre femei…
08 mai 2012
Femeile sunt fiinte complicate!

• Femeile gandesc complicat
• Femeile vorbesc complicat
• Femeile actioneaza complicat



• Femeile cumpara complicat




Gabriela Chesaru                 Sa vorbim despre femei…
08 mai 2012
Marea Fatzaiala …




Gabriela Chesaru                  Sa vorbim despre femei…
08 mai 2012
Marea Fatzaiala …

• Shopping-ul nu inseamna totdeauna conversie
• Nu noi le vindem femeilor, femeile cumpara de la noi




• De ce ar cumpara o femeie de la mine?




Gabriela Chesaru                           Sa vorbim despre femei…
08 mai 2012
Detalii, detalii …

• Femeilor le plac detaliile
• Intregul se compune din detalii. Multe!
• “Out of the box, inside the bag (purse)”




Gabriela Chesaru                     Sa vorbim despre femei…
08 mai 2012
Viata e complicata

                              •   Femeile   anticipeaza
                              •   Femeile   planifica
                              •   Femeile   se complica
                              •   Femeile   sunt uituce ?




Gabriela Chesaru                      Sa vorbim despre femei…
08 mai 2012
Intrebari fara rost




Gabriela Chesaru                    Sa vorbim despre femei…
08 mai 2012
Parol d'honneur!




      Cat costa 200 de grame de “impreteneala”?
Gabriela Chesaru                     Sa vorbim despre femei…
08 mai 2012
Ce vor femeile sa auda?

• Vorbeste cu mine!
• Minte-ma frumos!
• Dreptul femeii este egal cu dreptul barbatului.




Gabriela Chesaru                     Sa vorbim despre femei…
08 mai 2012
Ce “cumpara” femeile si de ce?

                   • Emotie        • Rationament
                   • Satisfactie   • Satisfactie
                   • Rationament   • Emotie (?)




Gabriela Chesaru                    Sa vorbim despre femei…
08 mai 2012
Femeile vor… si luna de pe cer

• Dinamism          • Self-estime   • Melancolie
• Entuziasm         • Flirt         • Leneveala
• Planuri           • Satisfactie   • Confort




 Gabriela Chesaru                    Sa vorbim despre femei…
 08 mai 2012
Femeile vor… si luna de pe cer
•   Sport          • Lenjerie    • CIOCOLATA
•   Cursuri        • Cosmetice
•   Hobby          • Fashion
•   Decoratiuni




Gabriela Chesaru                  Sa vorbim despre femei…
08 mai 2012
Femeile intre WOW si Aaaaa…

                   • Emotia vinde
                   • Fiecare varsta are emotiile ei
                   • Targetarea emotiilor




Gabriela Chesaru                    Sa vorbim despre femei…
08 mai 2012
Paradox indiscret




                   • Femeia fara secrete
                   • Discretia la genul feminin




Gabriela Chesaru                            Sa vorbim despre femei…
08 mai 2012
Cat “costa” femeile?
• Publicitatea pe intelesul
  femeilor
• PPC pentru femei
    Femeia este prin natura ei
    curioasa… click!
    Ce e oare in cutie?
• “Sedusa si abandonata”
    Consecventa mesajului cu
    continutul
    Bounce!... Si nu numai…




Gabriela Chesaru                    Sa vorbim despre femei…
08 mai 2012
Trei fraze de agatat femei
• Te-am asteptat, ma bucur ca esti aici!
• Vorbeste cu mine. Te ascult. Te inteleg.
• O sa te respect si maine dimineata!




Gabriela Chesaru                     Sa vorbim despre femei…
08 mai 2012
Multumesc




Gabriela Chesaru               Sa vorbim despre femei…
08 mai 2012

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Sa vorbim despre femei

  • 1. Sa vorbim despre femei… … pe intelesul comertului online Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 2. Femeile sunt fiinte complicate! • Femeile vorbesc prea mult… “Daca atunci cand trebuia ai fi spus ce trebuia sa spui in loc sa faci ce-ai facut, fara sa te gandesti macar o clipa la cum m-am simtit eu cand ai facut asta, poate ca lucrurile ar fi stat altfel intre noi. Da?” Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 3. Femeile sunt fiinte complicate! • Femeile gandesc complicat • Femeile vorbesc complicat • Femeile actioneaza complicat • Femeile cumpara complicat Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 4. Marea Fatzaiala … Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 5. Marea Fatzaiala … • Shopping-ul nu inseamna totdeauna conversie • Nu noi le vindem femeilor, femeile cumpara de la noi • De ce ar cumpara o femeie de la mine? Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 6. Detalii, detalii … • Femeilor le plac detaliile • Intregul se compune din detalii. Multe! • “Out of the box, inside the bag (purse)” Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 7. Viata e complicata • Femeile anticipeaza • Femeile planifica • Femeile se complica • Femeile sunt uituce ? Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 8. Intrebari fara rost Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 9. Parol d'honneur! Cat costa 200 de grame de “impreteneala”? Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 10. Ce vor femeile sa auda? • Vorbeste cu mine! • Minte-ma frumos! • Dreptul femeii este egal cu dreptul barbatului. Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 11. Ce “cumpara” femeile si de ce? • Emotie • Rationament • Satisfactie • Satisfactie • Rationament • Emotie (?) Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 12. Femeile vor… si luna de pe cer • Dinamism • Self-estime • Melancolie • Entuziasm • Flirt • Leneveala • Planuri • Satisfactie • Confort Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 13. Femeile vor… si luna de pe cer • Sport • Lenjerie • CIOCOLATA • Cursuri • Cosmetice • Hobby • Fashion • Decoratiuni Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 14. Femeile intre WOW si Aaaaa… • Emotia vinde • Fiecare varsta are emotiile ei • Targetarea emotiilor Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 15. Paradox indiscret • Femeia fara secrete • Discretia la genul feminin Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 16. Cat “costa” femeile? • Publicitatea pe intelesul femeilor • PPC pentru femei Femeia este prin natura ei curioasa… click! Ce e oare in cutie? • “Sedusa si abandonata” Consecventa mesajului cu continutul Bounce!... Si nu numai… Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 17. Trei fraze de agatat femei • Te-am asteptat, ma bucur ca esti aici! • Vorbeste cu mine. Te ascult. Te inteleg. • O sa te respect si maine dimineata! Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012
  • 18. Multumesc Gabriela Chesaru Sa vorbim despre femei… 08 mai 2012