This document discusses how small businesses and winemakers can use social media, specifically blogs, to develop sales. It profiles four individuals - Philippe Hugon, Rowan Gormley, Jean-Davis Camus, and Ryan O'Connell - and their use of platforms like blogs, Twitter, and YouTube to promote their businesses in the wine industry on a local level. Ryan O'Connell discusses how blogging about his vineyard in Languedoc, France and surrounding region helped grow his business. He emphasizes sharing passions and being yourself online to engage audiences.