2. The message is that its masculine to look
after your hair
Tagline- “Shoot some style into your hair”
Target audience- males aged 16-28
3. A bored student staring at himself in the
mirror, fed up with his hair
His friend walks in, asks if he's going to the
party tonight
He replies; ‘’No have you seen my hair?”
Friend says; “Dude have you tried Russian
Roulette? It’s the best hairspray, the girls will
be all over you!”
4. Voice over, could be a song or someone
describing the product? On the screen, we
will get a close up look of the product in the
man’s hand.
Next shot is man walking into a party with
amazing hair- girls drop drinks and the effect
of his hair is instant. Cut to the bottle of
‘Russian Roulette’.
5. Target Audience-Young children aged 5-13
Message- Chocolate should be fun as well as
delicious. Pig shapes are different and will
attract a younger audience- pink colour.
Tagline- “Pink Pigs- OINK!”
6. Little girl or boy looking through
cupboard, sighing as they can’t seem to find
anything.
Someone comes to the window and wafts
around a chocolate bar- they could be
dressed as a pig.
Girl/Boy follows them outside, goes ‘Wow’
and eats the chocolate bar, then the product
fills the screen, with a voiceover describing it.
In association with cancer research
7. Product name; Snow White
Message; you can have dazzling white teeth
everyday, especially for Christmas.
Tag line; “a snow white smile”
This product will sponsor MTV music awards
8. A girl trying everything to make her teeth
white
Spots product at the corner of her eye, and
grabs hold of it
Tries it out on her teeth, and it sparkles, like
snow flakes hitting her teeth
Walks out in winter, she is dressed warm and
smiles
9. *Voiceover*
BANG BANG! Listen up men... Sick of using
your girls hairspray?! Well let us introduce you
to Russian Roulette- the brand new hairspray
for men. Shaped like a gun, it will give your
hair the SHOT of style it needs!
