1. Submitted by Group 2
Samar Reyaz
Alok kumar
Saquib Ahmad
Saurav Navin Jaiswal
RURAL
CHIKITSA

2. Q.1
Sell ‘Chikitsa’ through Kiranawalla
• Easy accessibility
• Even females can go and easily buy without hesitation
• Prescription not necessary every time for fever and body
pain
• Majority of people are farmers(physical workers) so their
bodies are more prone to body aches so not feasible to
visit health centre every time
• Regular check of expired drugs and giving some basic
knowledge to kiranawalla for everyday use
• Easy promotion through POP’s and PSU’s
• Even a kid can bring easily the drug during father’s illness
• Rural people Nosocomephobic

3. Q.2
NGO’s
Less distribution cost
Have regular touch with villagers
Understand their problems
Chances of breakage reduced, unlike the sales pe0ple
NGO works for the welfare of the society
Appointing salesperson involves recruitment, training costs which can be reduced
by merging with NGO’s
People have faith in NGO’s

4. Q.3
• Target market: Entire village
• Promotion: In village schools through NGO’s
• Children can easily understand about the drug features and uses
• They can pass the information to the parents, relatives and friends
• NGO’s give a personal touch while interacting with the school
students unlike professional salespeople
• During illness of their parents (illiterate) they can suggest medicines
to them
• It will develop interest in the minds of children to study about
medicines
• Teachers also get chance to learn and can become important for
sharing information of medicines