The document discusses how search query mining can help improve paid search performance more than traditional keyword research. It recommends analyzing search queries in tools from Google, Bing, and Yahoo to find new opportunities, improve ad-keyword alignment, and identify underperforming queries to cut. Regular search query mining can help optimize accounts and find "gold" in top-converting queries to promote.
Web 2.0 refers to a range of online tools and technologies that enable collaboration and sharing between users. It is characterized by social networking, read/write web platforms, and user-generated content. Examples include blogs, wikis, and sharing sites. Web 2.0 contrasts with Web 1.0 in that it expands user participation and allows for novel forms of online expression and collaboration. In education, Web 2.0 tools can encourage independent study, collaboration between teachers and students, and provide creative learning opportunities through platforms like animated movie creation sites.
The document discusses how search query mining can help improve paid search performance more than traditional keyword research. It recommends analyzing search queries in tools from Google, Bing, and Yahoo to find new opportunities, improve ad-keyword alignment, and identify underperforming queries to cut. Regular search query mining can help optimize accounts and find "gold" in top-converting queries to promote.
Web 2.0 refers to a range of online tools and technologies that enable collaboration and sharing between users. It is characterized by social networking, read/write web platforms, and user-generated content. Examples include blogs, wikis, and sharing sites. Web 2.0 contrasts with Web 1.0 in that it expands user participation and allows for novel forms of online expression and collaboration. In education, Web 2.0 tools can encourage independent study, collaboration between teachers and students, and provide creative learning opportunities through platforms like animated movie creation sites.
Traditional Water Management Systems A Reappraisalamitangshu
The document discusses the revival of traditional water management systems in India and raises some issues with this approach. It notes that NGOs, independent scholars, and the national government have advocated reviving dying traditional systems as an alternative to modern development. However, it also points out that there is a lack of historical research validating these systems. There are also questions around the politics of defining what constitutes a traditional system and whether reviving traditions risks glossing over inequities or issues with sustainability. The document concludes that more research is needed to properly understand these traditional systems before large-scale investment and policy decisions are made based on potentially weak conceptual foundations.
Ecommerce & Retail PPC Tactics - SMX East 2010 - Alex Cohen of ClickEquationsAlex Cohen
The document provides 3 eCommerce PPC tips:
1. Monitor "Budget Lost Impression Share" to optimize ad spend and prioritize keywords.
2. "Query mine" top keywords to find related queries that convert through exact matching.
3. Use "What's Changed?" reports to catch trends in keywords and ad groups over time.
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...Alex Cohen
Search marketing is 1% data and 99% action. But, we all spend a lot of time on reporting. This presentation shows you 4 ways PPC reports suck and how you can fix them.
The Dawn of Paid Search Without Keywords - Hot Topics in Paid Search - SMX We...Alex Cohen
The document discusses how paid search advertising is moving away from keyword-based targeting and toward audience-based targeting using signals like demographics, interests, behaviors and more. It provides examples of new ad formats on Google like image ads, product listing ads and comparison shopping ads. It also discusses new monetization models like cost-per-lead and cost-per-acquisition. The document recommends that advertisers learn to target audiences without keywords using tools like interest category targeting and remarketing to stay effective on Google.
This document provides an overview of BioMed Central's marketing channels and activities to reach its large user base. It discusses that BioMed Central has 199 journal websites across various scientific fields, with over 28 million monthly page views and over 1 million registered users. To engage users, BioMed Central exhibits at over 40 conferences annually, partners with other scientific organizations, sends out promotional materials and emails, advertises on its websites and through Springer, and issues around 25 press releases per month. Individual journals also receive targeted promotional campaigns through materials, emails, conferences, and analytics reports.
This document is a presentation by Alex Cohen on search marketing. It discusses why search marketing is important, how to allocate budgets and measure ROI for paid and organic search. It provides an overview of search literacy, including how to pick the right search queries to target and optimize pages for those queries. Methodologies for paid search and SEO are presented. Free tools for search marketing are also listed.
lee, tantsuansambel lee, maido, maido saar, hele pomerants, indrek kaing, kai valtin, maili keskel, tilsi lastekodu, tilsi, michael stenner, anu art, gong
Traditional Water Management Systems A Reappraisalamitangshu
The document discusses the revival of traditional water management systems in India and raises some issues with this approach. It notes that NGOs, independent scholars, and the national government have advocated reviving dying traditional systems as an alternative to modern development. However, it also points out that there is a lack of historical research validating these systems. There are also questions around the politics of defining what constitutes a traditional system and whether reviving traditions risks glossing over inequities or issues with sustainability. The document concludes that more research is needed to properly understand these traditional systems before large-scale investment and policy decisions are made based on potentially weak conceptual foundations.
Ecommerce & Retail PPC Tactics - SMX East 2010 - Alex Cohen of ClickEquationsAlex Cohen
The document provides 3 eCommerce PPC tips:
1. Monitor "Budget Lost Impression Share" to optimize ad spend and prioritize keywords.
2. "Query mine" top keywords to find related queries that convert through exact matching.
3. Use "What's Changed?" reports to catch trends in keywords and ad groups over time.
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...Alex Cohen
Search marketing is 1% data and 99% action. But, we all spend a lot of time on reporting. This presentation shows you 4 ways PPC reports suck and how you can fix them.
The Dawn of Paid Search Without Keywords - Hot Topics in Paid Search - SMX We...Alex Cohen
The document discusses how paid search advertising is moving away from keyword-based targeting and toward audience-based targeting using signals like demographics, interests, behaviors and more. It provides examples of new ad formats on Google like image ads, product listing ads and comparison shopping ads. It also discusses new monetization models like cost-per-lead and cost-per-acquisition. The document recommends that advertisers learn to target audiences without keywords using tools like interest category targeting and remarketing to stay effective on Google.
This document provides an overview of BioMed Central's marketing channels and activities to reach its large user base. It discusses that BioMed Central has 199 journal websites across various scientific fields, with over 28 million monthly page views and over 1 million registered users. To engage users, BioMed Central exhibits at over 40 conferences annually, partners with other scientific organizations, sends out promotional materials and emails, advertises on its websites and through Springer, and issues around 25 press releases per month. Individual journals also receive targeted promotional campaigns through materials, emails, conferences, and analytics reports.
This document is a presentation by Alex Cohen on search marketing. It discusses why search marketing is important, how to allocate budgets and measure ROI for paid and organic search. It provides an overview of search literacy, including how to pick the right search queries to target and optimize pages for those queries. Methodologies for paid search and SEO are presented. Free tools for search marketing are also listed.
lee, tantsuansambel lee, maido, maido saar, hele pomerants, indrek kaing, kai valtin, maili keskel, tilsi lastekodu, tilsi, michael stenner, anu art, gong