Pitch Deck

2. Rolling Stone presents a first-ever film documentary
endeavor, with an exclusive opportunity for
Patrón Roca to be the launch partner.
Presented in partnership with Patrón Roca, Rolling
Stone Films will be the latest in an acclaimed history of
ground-breaking storytelling.
Through the unmatched perspective and access of
Rolling Stone editors, Rolling Stone Films will
document the first person storytelling from visionaries
across the music and pop culture spectrum who have
become icons through unremittingly honing their craft.

3. Rolling Stone Films will organically align with Patrón as follows:
Editorial theme
• Given Patrón's emphasis on bespoke, crafted products, Rolling Stone Films will
profile the stories of visionaries who have built their careers ‘Mastering The Craft’.
Artists will tell their story through questions emphasizing the
commitment to their craft.
• What inspires you to create your best work?
• How do you approach projects that haven’t reached perfection?
• When did you know you had mastered your craft?
• How do you overcome challenges and temptations to take shortcuts?
• What advice would you give to someone trying to find their authentic voice?
• What type of balance do you maintain between innovation of your sound vs.
remaining loyal to your original voice?
Custom Naming Integration
• Rolling Stone Films and Patrón Present:
• Mastering the Craft.
• The Art of the Craft
• Crafted by Hand.
• Honing the Craft.
• Perfecting the Craft.
• Crafted Journeys.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

4. Please note: Artists subject to availability. Content is at the sole
discretion of Rolling Stone editorial.
To align with Patrón Artisanal, Rolling Stone Films will feature
the untold stories of artists who have become icons by honing
their craft.
Patrón Artisanal has the opportunity to prioritize the following
editor curated list of subjects for the first six films:
• Gary Clark Jr.
• Tom Petty
• Eric Church
• Bobby Womack
• G.E. Smith
• Steven Van Zandt
• Bruno Mars
• Gregg Allman
• Derek Trucks
• Christine McVie
• Graham Nash
• Mark Ronson
By signing on to sponsor the first six Rolling Stone Films, Patrón
Artisanal has first right of refusal for the following six episodes.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

5. Digital Sponsorship Overview
• Exclusive ownership of first six Rolling Stone Films.
• Custom introduction bumper highlighting the Patrón Artisanal
partnership and program.
• 100% SOV sponsorship media including skins, marquee and rising
star portrait unit.
• :15 pre-roll.
• Co-branded in-banner video driving to Rolling Stone Films episodes.
• Permanent homepage promotional module owned by Patrón
Artisanal on RollingStone.com throughout program.
• Exclusive ownership of Rolling Stone Films mobile channel including
marquee, bottom banner and video interstitial.
• Exclusive trailer featuring Gus Wenner’s introduction to Rolling
Stone Films, with Patrón Artisanal call out.*
• Custom trailer featuring behind the scenes clips from shooting of
each episode.*
• Social promotion to over eight million Rolling Stone advocates to
promote the launch of Rolling Stone Films.
*Trailers available for Patrón Artisanal ownership and social distribution.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

6. Print Sponsorship Overview
• Three full page promotional ads with featured talent
and Patrón Artisanal logo inclusion.
• In-book recap page featuring three custom Rolling
Stone Films screening events.
• In-book RollingStone.com TOC call out for each of
the six episodes.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

7. Rolling Stone will host an exclusive screening and concert series
to celebrate the launch of Rolling Stone Films.
Patrón Artisanal Sponsorship Includes:
• Exclusive presenting sponsor of three screening events at Joe’s Pub in NYC*.
• Attendance to be comprised of Patrón Social Club, and be promoted as an
exclusive event for members.*
• Each screening to debut two Rolling Stone Films episodes.
• Each event to be hosted by Gus Wenner, and feature an on-site Q&A with one
of the film’s subjects.
• Post Q&A, featured subject will perform a showcase of their craft on stage.*
• Content capture of each event available for Patrón Artisanal use.
• Patrón Artisanal logo placement within event logo lock-up for all promotions.
• Custom Patrón Artisanal bars, bar takeovers and displays.
*Talent and location pending availability.
*RS allowed to augment attendance with Rolling Stone Insiders.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

8. As added value, Patrón Artisanal will be featured as the presenting
sponsor of Rolling Stone’s Country launch event.
Patrón Artisanal Sponsorship Includes:
• Designation as Presenting Sponsor for event.
• Exclusive pouring opportunity.
• Patrón Artisanal logo placement within event logo lock-up for all promotions.
• Custom Patrón Artisanal bars, bar takeovers and displays.
• Association with top country influencers and artists.
• Artist gifting opportunities.
• Opportunities to utilize a select number of event tickets for representatives,
partners and social media or other consumer promotion
• Inclusion in event recap in Rolling Stone.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

9. Research
Insight Express Cross-Media Effectiveness Research
Objective:
To measure the impact of Patrón’s cross-platform campaign and the RS Films/Patrón
partnership program on the Patrón brand, via awareness, perceptions and intent to
purchase.
Methodology:
Insight Express’ Cross Media Insights employs a standard test/control design, inviting
web users and magazine readers to participate in a brief survey.
Four mutually exclusive groups of respondents will be surveyed; three of the groups
will have been exposed to some part of the campaign/program either through print,
online, or both, and the fourth group will have been exposed to nothing
(Control). The test groups (those exposed to the ads/campaign) and the Control
group participate in the same survey.
Online Recruitment:
Online recruitment will take place consistently throughout the campaign via a site
intercept survey. All campaign and branded program components will be tagged, and
level of exposure to the campaign will be determined by cookie ad exposure data.
The survey will be customized to meet the objectives of Patron and can include
questions designed to measure such concepts as brand awareness, brand
perceptions, purchase intent and ad favorability.
Age Verification:
Insight Express will use birth date verification to determine respondents’ eligibility to
complete the survey.
Rolling Stone Films
and Patrón Roca
Present
Mastering the Craft

10. Rolling Stone offers Patrón Artisanal the following opportunity:
COMMITMENT: $2MM NET
DIGITAL
• Exclusive ownership of first six Rolling Stone Films.
• Custom introduction bumper.
• 100% SOV sponsorship media.
• Includes skins, marquee and rising star portrait unit.
• :15 pre-roll.
• Co-branded in-banner video.
• Exclusive ownership of Rolling Stone Films mobile channel.
• Including marquee, bottom banner and video interstitial.
ADDED VALUE DIGITAL
• Permanent homepage promotional module.
• Exclusive trailer featuring Gus Wenner’s introduction to Rolling Stone Films.
• Custom trailer featuring behind the scenes clips.
• Social promotion to over eight million Rolling Stone advocates.
ADDED VALUE PRINT
• Three full page promotional ads.
• In-book event recap page.
• In-book RollingStone.com TOC call out for each of the six episodes.
ADDED VALUE EVENT
• Three custom screening events.
• Presenting sponsor of Rolling Stone Country launch event
ADDED VALUE RESEARCH
• Insight Express Cross-Media Effectiveness Research
*Sponsorship includes first right of refusal for following six episodes.
*Lower level sponsorship levels available in digital plan.