12. NEXT TEEON
THE
Play among golfers 18-34 is up 17%
within the past 10 years.
Golf spending among this group is
up 27% during the past 5 years.
Source: 2011 National Golf Foundation; American Express Business Insights
13. THE PASSION FOR GOLF SPREADS
THROUGH THE GENERATIONS.
THE
GOLF
FAMILY
VALUES NETWORKING TRADITIONS + RULES
THE FAMILY PLAN:
‣ TECHNOLOGY
‣ VACATIONS
‣ VEHICLES
‣ WATCHES + STYLE
14. 14,000 charitable
golf events per year
15 million golf
participants Charitable
Impact of golf…
$3.25 billion annually
GOLFAND
GIVING
Source: National Golf Foundation
15. GOLF IN AMERICA
The Vitals:
26 million golfers
15,890 courses nationwide
475 million rounds played
$26 billion dollars spent
chasing their passion
Source: National Golf Foundation
17. “I WANT TO BE BETTER...”
IT ALL COMES DOWN TO 3 POWERFUL WORDS…
HOW + WHAT + WHERE
18. ‣ The center of golf culture for over 25 years.
‣ Signed the greatest players the game
has ever known.
‣ President’s, CEOs, Industry Leaders
& Thomas Friedman have him on speed-dial.
‣ PGA Lifetime Achievement in Journalism
Award, 2011.
‣ The largest sports publication on the globe…
30 Edition in 20 Languages.
‣ The Era of Innovation…iPad, iPhone,
Kindle, on-demand, licensing, broadcast.
What’s next?
JERRY TARDE
GOLF’S “INSIDE MAN”
19. Decides he
wants to be
Editor-in-Chief
of Golf Digest
“TOES UP...”
Graduates from
Northwestern and
takes an internship
at Golf Digest
Becomes Editor-in-Chief at 28
Signs Tiger Woods,
Phil Mickelson,
Annika Sorenstam
& Thomas Friedman
Accepts Lifetime Achievement Award
from PGA. Launches Golf Digest
on iPad, Kindle & smartphones
AGE
13 1984
1998Commissions Milton Glazer
to design brand identity
2011
1990s
Signs Arnold Palmer,
Jack Nicklaus & Tom
Watson as exclusive talent
2000s
1978
