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How Amazon Works




    ❖S1170002   Yu Arai

                     1
3 headings
(1)Amazon Technology
(2)Amazon E-commerce
(3)Amazon Tools, Marketing and Community




                                      2
(1)Amazon Technology


1.The massive technology core that keeps Amazon
  running is entirely Linux-based.
2.Customers who are particularly cautious can
  choose to enter only a partial credit card number
  over the Internet and then provide the rest by
  phone once the online order is submitted.
3.Amazon's approach to e-commerce is one that
  leaves no stone unturned.



                                                 3
(2)Amazon E-commerce


1.Amazon essentially leases space to these retailers,
  who use Amazon.com as a supplemental outlet
  for their online sales.
2.Through Amazon Services, Amazon sells its sales
  platform, providing complete Amazon e-
  commerce packages to companies looking to
  establish or revamp their e-commerce business.
3.The associate gets a cut of any sale made directly
  through that link.


                                                  4
(3)Amazon Tools, Marketing and Community


1.Amazon Light, built and maintained by software
  developer Alan Taylor, is one of those satellite
  sites.
2.The level of customer tracking at Amazon.com is
  another best-of-breed system
3.A recent development in customer tracking
  actually collects information on people who may
  have never visited Amazon.com.



                                                5
strategies for the article

❖I  think what to important that amazon's e-
  commerce business is special : A way different
  from other people.
❖ The company owns dozens of patents on e-
  commerce processes that some argue should
  remain in the public domain.
❖ Amazon knows us by name and tries to be our
  personal shopper.



                                                   6
Reading




❖Person   # 1 in the group
❖ http://money.howstuffworks.com/amazon.htm




                                              7

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How Amazon Works

  • 1. How Amazon Works ❖S1170002 Yu Arai 1
  • 2. 3 headings (1)Amazon Technology (2)Amazon E-commerce (3)Amazon Tools, Marketing and Community 2
  • 3. (1)Amazon Technology 1.The massive technology core that keeps Amazon running is entirely Linux-based. 2.Customers who are particularly cautious can choose to enter only a partial credit card number over the Internet and then provide the rest by phone once the online order is submitted. 3.Amazon's approach to e-commerce is one that leaves no stone unturned. 3
  • 4. (2)Amazon E-commerce 1.Amazon essentially leases space to these retailers, who use Amazon.com as a supplemental outlet for their online sales. 2.Through Amazon Services, Amazon sells its sales platform, providing complete Amazon e- commerce packages to companies looking to establish or revamp their e-commerce business. 3.The associate gets a cut of any sale made directly through that link. 4
  • 5. (3)Amazon Tools, Marketing and Community 1.Amazon Light, built and maintained by software developer Alan Taylor, is one of those satellite sites. 2.The level of customer tracking at Amazon.com is another best-of-breed system 3.A recent development in customer tracking actually collects information on people who may have never visited Amazon.com. 5
  • 6. strategies for the article ❖I think what to important that amazon's e- commerce business is special : A way different from other people. ❖ The company owns dozens of patents on e- commerce processes that some argue should remain in the public domain. ❖ Amazon knows us by name and tries to be our personal shopper. 6
  • 7. Reading ❖Person # 1 in the group ❖ http://money.howstuffworks.com/amazon.htm 7