Rosewood group of Hotels & and Resorts: Branding to increase customer profitability and lifetime value

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The following slides have been created by Ritvik Anand during a Distant Marketing Internship at IIM Lucknow under the guidance of Professor Sameer Mathur

•For a guest without branding - $130
•Average cost per guest with
Branding -$138
= (Average cost without branding ($130) * Total guests (115,000) + Branding
expense(1,000,000) / Total Number of Guests (115,000) = $138

Disclaimer:
These slides were created by V. Ritvik
Anand from Ethames Degree College
during a Marketing Internship under
Dr. Sameer Mathur, IIM Lucknow

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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Rosewood group of Hotels & and Resorts: Branding to increase customer profitability and lifetime value

2. •Rosewood owns very highly valued properties and resorts •Customers fail to Recognize that these properties are of Rosewood •The advertisements of Rosewood were property specific •The Rosewood brand was not well promoted

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15. •To create Rosewood Junkies •To increase the awareness of the Brand in the market •Improve the level of Brand Equity

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17. •Completely detached from the brand ‘Rosewood’ •Guests never knew that the property belonged to Rosewood even after staying in it •Never knew that Rosewood as a brand owned so many different properties

18. •For a guest without branding - $130 •Average cost per guest with Branding -$138 = (Average cost without branding ($130) * Total guests (115,000) + Branding expense(1,000,000) / Total Number of Guests (115,000) = $138

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24. Disclaimer: These slides were created by V. Ritvik Anand from Ethames Degree College during a Marketing Internship under Dr. Sameer Mathur, IIM Lucknow

Rosewood group of Hotels & and Resorts: Branding to increase customer profitability and lifetime value

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