1. Sleep reigns king in the guest experience. It’s the main factor in whether a guest will
return to your property and the reviews a guest will give you. And sleep almost always
translates into how a guest feels about the mattress in their room.
You can load up a room with bells and whistles but it’s the basic amenities that guests most want
and expect. According to reports in Western Hotelier, what guests most desire when choosing
their hotel are a comfortable mattress, free breakfast, complimentary bottled water and free Wi-
Fi. Shelter, sleep, food, drink, and of course being connected 24/7 – one of the new ‘basic needs’
of life!
These days another basic factor that is important to both hotels and guest alike is to support
local. Many hotel properties are family owned and managed which resonates with the consumer.
I’d like to introduce you to a national mattress manufacturer called Springwall Sleep Products.
Springwall is a 100% Canadian owned and operated, family run business and has been since
1964. It has production facilities in Moncton NB, Mississauga ON and Calgary AB to efficiently
service customers coast to coast.
Since their beginnings in 1964, Springwall has been a privately held family run business which
started in the beautiful Atlantic province of New Brunswick. Since then Springwall has opened a
large capacity production facility in Mississauga, ON and a third production facility in Calgary,
Alberta. Springwall employs over 250 Canadians.
Founder Bob Kay recently received the Lifetime Achievement Award from the Canadian Home
Furnishings Alliance which recognizes individuals who have made exemplary and ongoing
contributions to the Canadian furniture industry as well as the communities in which they live.

2. "Bob Kay is a successful, high-energy business entrepreneur who through his vision and
leadership has developed the Springwall brand into a significant bedding resource in a highly
competitive sector of our industry. In recognizing his extensive professional accomplishments and
his commitment and dedication to community involvement, Bob is a most deserving recipient of
the CHFA Lifetime Achievement Award," said CHFA chairman Laine Reynolds.
His 2 sons Boyd and Greg Kay have led the company since
1990 and are committed to continuing this award winning
level of excellence.
Photo: Bob Kay: Chairman and founder of Springwall Sleep Products
(Photo courtesy of HomeGoodsOnline.ca. Used with permission.)
Springwall’s signature mattress brand is Chiropractic and it is proud to manufacture the only
product recommended and endorsed by the Canadian Chiropractic Association (CCA).
Chiropractic® is the premier sleep system available today because of ongoing efforts by
Springwall and valuable input collaboration from the CCA, to improve the quality of sleep for
every individual. Springwall gives back to the community in many ways including over $900,000
of donations to the Canadian Chiropractic Research Foundation from sales of the Chiropractic
brand.
The vision, direction and image of Springwall’s Chiropractic sleep products were recently
rethought and reworked from the ground up and this reworked essence has been overwhelmingly
well received. The new image starts with a word mark, epitomising the core and essence of the
brand, ‘ENERGY’. Springwall Chiropractic is the ‘energy drink’ in a mattress! This premium
mattress collection is designed with a fresh and exciting new look, unlike any other mattress
today. This ‘Energy Drink’ in a mattress, will help your guests ‘Wake up at their best’ everyday!
The Chiropractic brand presents a wonderful marketing opportunity to help differentiate you from
the crowd – what guest wouldn’t want to sleep on a Chiropractic mattress:
The Only Mattress Recommended & Endorsed By

3. The 5 key elements of the premium Chiropractic Collection are
ZONED CHIROPRACTIC® SUPPORT SYSTEM
• Reinforced centre third lumbar support section
• Correct postural alignment
• Reduces partner disturbance
DURASYSTEM® FOUNDATION
• Heavy duty metal grid foundation
• Prolonged life of sleep set
• Structural integrity.
PERCELL® ZONED SUPPORT FOAM
• High density zoned poly and specialty foams
• Enhanced conformability
• Relieves pressure points.
AIRWAYS® BORDER
• Flow-thru foam encasement rails
• Springwall® ventilated border
• Creates a healthy sleep environment
ECO SERIES® COMPONENTS
• Bio foams and natural content fabrics
• Environmentally friendly manufacturing processes
• Reduces your carbon footprint
The Chiropractic Collection has Good, Better, Best categories allowing hotels from 3 to 5 stars to
benefit from Chiropractic quality and branding. In the higher premium range there is also the
Chiropractic Hybrid Collection and the Chiropractic Foam Collection. Both these collections
incorporate generous layers of specialty foams such as aqua gel memory foam, Convergence
latex (a fusion of memory foam and latex) and NgLatex – a natural gel latex.
Springwall Sleep Products is ready to partner with you to ensure sleep reigns king in your hotel.
Contact Jordanna Caine: National Contract Manager 902-401-0348
jordannacaine@springwall.com