1. ROLE OF PERCEPTION MANAGEMENT IN REINDUSTRALISATION OF THE SERBIAN ECONOMY
AT THE TIME OF ECONOMIC CRISIS
In today’s world of advanced science and business operations, and especially in the academic
community, there are different management schools of thought ranging from different aspects
of military doctrine, economy to humanities and other social sciences. Perception management
integrates the key elements of security, crisis, strategic and international management, while
these are constantly integrated into a joint set of activities through development of perception
in terms of joint effects of economic, security-related and geopolitical issues, and hence each
has a great impact on the industrial sector. A basic research problem tackled herein relates to a
possibility to identify mutual relationship between perception management on one hand and
its role in reindustralisation of the Serbian economy at the time of economic crisis on the other
hand. The research involved principles and practices of management, perception management
in reindustralisation of the Serbian economy as regards maintenance of economic stability and
prevention of crisis at the time of globalisation with a special emphasis on economic crisis. This
research paper gives, by means of a functional analysis, an overview of possibilities arising from
a synthesis of crisis management and its derivative – perception management in order to
provide the definition of a “management mathematical formulae” that will primarily point out
to an upcoming crisis and, at a later stage, help the recovery of a national economy through
reindustrialisation and foreign direct investments.
Belgrade 2015