Results from a survey of almost 900 Stateline residents on their media habits and which business is the first to come to their mind (unaided) when given the business category.

2. • Written and conducted by an outside Marketing Firm (Skosh Marketing)
• The firm used has done marketing work in the past with clients like
Molson-Coors
• ESPN
• The Super Bowl 38 Host Committee
• Memorial Hermann Medical Center
• St. Jude Children’s Research Hospital
• Cardinal Glennon Children’s Hospital
• University of Houston

3. • Distribution was via email, text, or social media to the databases of 5 Stateline area
radio stations including WGFB, WRTB, WXRX, WNTA-AM, and The Mighty 100.5
• People receiving the email, text, or social media alert were asked to voluntarily
participate in a survey about media and branding
• There was NO INCENTIVE for them to participate
• Chances for bias: The databases used were individuals who could be considered
“Friendly” to mass media because they have opted to be a part of radio station
databases of email, text, or social media. In the opinion of Skosh Marketing, this
potential for bias is negligible

19. 0 100 200
Anderson
Bachrodt
Jack Wolf
None
New Car Dealer
New Car Dealer
450 Answers
Anderson: 108 (24%)
Bachrodt: 74 (16%)
Jack Wolf: 53 (11.7%)
None: 52 (11.5%)

20. 0 50 100
Anderson
Speedway
Bachrodt
None
Pre-Owned Car Dealer
Pre-Owned Car
Dealer
450 Answers
Anderson: 68 (15%)
Speedway: 39 (8%)
Bachrodt: 34 (7%)
None: 65 (14%)

21. 0 200 400
None
Miscellaneous
Names
Divorce Lawyer
Divorce Lawyer
371 Answers
None: 299 (80%)
Miscellaneous Names: 72 (20%)

22. 0 100 200 300
Altamore
Bulldog Jim Moore
None
Miscellaneous
Names
DUI Lawyer
DUI Lawyer
378 Answers
Altamore: 34 (87%)
Bulldog Jim Moore: 44 (11%)
None: 249 (65%)
Miscellaneous Names: 51 (13%)

23. 0 100 200 300
None
Miscellaneous
Names
General Lawyer
General Lawyer
375 Answers
None: 225 (60%)
Miscellaneous Names: 150 (40%)

24. 0 200 400
None
Miscellaneous
Names
Immigration Lawyer
Immigration
Lawyer
354 Answers
None: 327 (92%)
Miscellaneous Names: 27 (7%)

25. 0 50 100
Kay Jewelers
Clodius & Co.
Busch Jewelers
None
Jewelry Store
Jewelry Store
447 Answers
Clodius & Co.: 89 (19%)
Kay Jewelers: 89 (19%)
Busch Jewelers: 38 (8.5%)
None: 36 (8%)

26. 0 50 100 150
Allen Heating
and Air
Axberg/Black
Diamond
Pearson
None
Heating and Air
Heating and Air
414 Answers
Allen Heating & Air: 28 (6%)
Axberg/Black Diamond: 30 (7%)
Pearson: 59 (14%)
None: 117 (27%)

27. 0 50 100 150 200
None
Pearson
Plumbing
Plumbing
389 Answers
None: 152 (39%)
Pearson: 98 (25%)

28. 0 100 200 300
None
Miscellaneous
Names
Electrician
Electrician
353 Answers
None: 231 (65%)
Miscellaneous Names: 122 (34%)

29. 0 100 200
Genslers
Menards
Village Green
None
Garden Center
Garden Center
405 Answers
None: 173 (42%)
Village Green: 56 (13%)
Menards: 36 (8%)
Genslers: 35 (8%)

30. 0 20 40 60 80
Butitta Bros.
None
Parsons
Auto Repair Shop
Auto Repair
Shop
404 Answers
Butitta Bros.: 28 (6%)
Parsons: 18 (4%)
None: 67 (16%)

31. 0 50 100 150
Grease Monkey
Jiffy Lube
Lube Pros
None
Oil Change Location
Oil Change
Location
421 Answers
Grease Monkey: 103 (24%)
Jiffy Lube: 14 (3%)
Lube Pros: 6%)
None: 44 (10%)

32. 0 50 100 150
Schnucks
Valli
Wal-Mart
Woodmans
Grocery Store
Grocery Store
455 Answers
Schnucks: 111 (24%)
Valli: 36 (7%)
Wal-Mart: 55 (12%)
Woodmans: 132 (29%)

33. 0 20 40 60
Applebees
Chili's
Lino's
Olive Garden
Casual Dining
Casual Dining
445 Answers
Applebees: 34 (7%)
Chili’s: 54 (12%)
Lino’s: 29 (6%)
Olive Garden: 15 (3%)

34. 0 20 40 60 80
Franchesco's
Giovanni's
J.M.K. Nippon
None
Fine Dining
Fine Dining
414 Answers
Francheso’s: 71 (17%)
Giovanni’s: 31 (7%)
J.M.K. Nippon: 32 (7%)
None: 61 (14%)

35. 0 50 100 150
McDonald's
Beef-A-Roo
Taco Bell
Fast Food
Fast Food
446 Answers
Beef-A-Roo: 71 (15%)
McDonald’s: 117 (26%)
Taco Bell: 49 (10%)

36. 0 50 100
Culver's
None
Beef-A-Roo
Fast Casual Restaurant
Fast Casual
Restaurant
406 Answers
Culver’s: 81 (19%)
None: 77 (18%)
Beef-A-Roo: 58 (14%)

37. 0 50 100 150
Alpine Bank
Chase
Blackhawk Bank
BMO Harris
Bank
Bank
444 Answers
Alpine Bank: 100 (22%)
Chase: 58 (13%)
Blackhawk: 31 (6%)
BMO Harris: 28 (6%)

38. 0 50 100 150
Members Alliance
None
Rock Valley Credit Union
Credit Union
Credit Union
390 Answers
Members Alliance: 57 (14%)
Rock Valley Credit Union: 78 (20%)
None: 125 (32%)

39. 0 50 100
Ashley Furniture
Gustafson's
Slumberland
None
Furniture Store
Furniture Store
403 Answers
Ashely Furniture: 73 (18%)
Gustafson's: 74 (18%)
None: 73 (18%)
Slumberland: 43 (10%)

40. 0 200 400
Hillcrest
None
Miscellaneous
Names
Veterinarian
Veterinarian
391 Answers
Hillcrest: 49 (12%)
None: 142 (36%)
Miscellaneous Names: 200 (51%)

41. 0 100 200 300
Dental Dimensions
None
Riverside
Miscellaneous Names
Dentist
Dentist
385 Answers
Dental Dimensions: 67 (17%)
Riverside Dental: 23 (5%)
None: 84 (21%)
Miscellaneous Names: 211 (54%)

42. 0 50 100 150 200 250
None
Rockford Orthopedic
Miscellaneous Names
Orthopedic Surgeon
Orthopedic Surgeon
339 Answers
None: 216 (63%)
Rockford Orthopedic: 26 (7%)
Miscellaneous Names: 97 (28%)

43. 0 50 100 150 200 250
Hartsough
Miscellaneous Names
None
Dermatologist
Dermatologist
334 Answers
Hartsough: 35 (10%)
Miscellaneous Names: 70 (20%)
None: 229 (68%)

44. 0 100 200 300
Miller Eye Center
LensCrafters
None
Miscellaneous
Names
Eye Care
Eye Care
370 Answers
Miller Eye Center: 28 (7%)
LensCrafers: 22 (5%)
None: 101 (27%)
Miscellaneous Names: 219 (59%)

45. 0 50 100 150 200
OSF St. Anthony
Swedish American
Rockford Memorial Hospital
Hospital
Hospital
423 Answers
OSF St. Anthony: 122
Rockford Memorial Hospital: 91
Swedish American Hospital: 144

46. 0 50 100 150 200
NIU
Rock Valley College
Rockford University
College
College
391 Answers
NIU: 34 (8%)
Rock Valley College: 152 (38%)
Rockford University: 47 (12%)

47. 0 100 200
Furst Staffing
None
Miscellaneous
Staffing Service
Staffing Service
349 Answers
Furst Staffing: 66 (18%)
None: 166 (47%)
Miscellaneous: 117 (33%)

48. 0 50 100
Allstate
American Family
State Farm
None
Insurance Agent
Insurance Agent
386 Answers
Allstate: 17 (4%)
American Family Insurance: 10 (2%)
State Farm: 89 (23%)
None: 67 (17%)

49. 0 50 100 150 200
Ho Chunk
None
Casino
Casino
364 Answers
Ho Chunk: 92 (25%)
None: 148 (40%)

50. 100 120 140
Lonnie's
None
Flooring Store
Flooring Store
358 Answers
Lonnie’s: 110 (30%)
None: 130 (36%)

51. 0 50 100 150 200
Andco
None
Kitchen Design Center
Kitchen Design Center
336 Answers
Andco: 42 (12%)
None: 186 (55%)

52. 0 100 200 300
None
Miscellaneous Names
Roofer
Roofer
344 Answers
None: 204 (59%)
Miscellaneous Names: 140 (40%)

53. 0 50 100 150 200
Gambino
None
Miscellaneous
Realtor
Realtor
349 Answers
Gambino: 30 (8%)
None: 172 (49%)
Miscellaneous: 147 (42%)

54. 0 50 100 150
Fitzgerald
Honquest
None
Miscellaneous
Funeral Home
Funeral Home
354 Answers
Fitzgerald: 52 (14%)
Honquest: 22 (6%)
None: 142 (40%)
Miscellaneous: 138 (38%)

55. 0 100 200 300
Alpine Bank
None
Miscellaneous Names
Mortgage Provider
Mortgage Provider
336 Answers
Alpine Bank: 21 (6%)
None: 193 (57%)
Miscellaneous Names: 122 (36%)

56. 0 100 200 300
Camelot
Lindstrom
None
Miscellaneous
Travel Agency
Travel Agency
325 Answers
Camelot: 12 (3%)
Lindstrom: 20 (6%)
None: 235 (72%)
Miscellaneous: 58 (17%)

57. 0 100 200 300
None
Miscellaneous
Financial Services Provider
Financial
Services Provider
319 Answers
None: 212 (66%)
Miscellaneous: 107 (33%)

58. 0 100 200
ADT
None
Miscellaneous
Home Security
Home Security
348 Answers
ADT: 145 (41%)
None: 139 (39%)
Miscellaneous: 64 (18%)

59. 0 100 200 300
None
Miscellaneous
Boat Dealers
Boat Dealers
319 Answers
None: 255 (79%)
Miscellaneous: 94 (29%)

60. 0 50 100 150 200
Stanley Steemer
None
Carpet Cleaning Services
Carpet Cleaning
Services
333 Answers
Stanley Steemer: 90 (27%)
None: 174 (52%)

61. 0 100 200 300
None
Miscellaneous
Home Builder/Contractor
Home
Builder/Contractor
327 Answers
None: 221 (67%)
Miscellaneous: 106 (32%)

62. 0 50 100 150 200
Mobil/Kelley Williamson
Road Ranger
Casey's
Miscellaneous
Gas Station/Convenience Store
Gas Station/Convenience Store
391 Answers
Mobil/Kelley Williamson: 173 (44%)
Road Ranger: 83 (21%)
Casey’s: 26 (6%)
Miscellaneous: 109 (27%)