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rnek Olay #14 Safaricom Aadaki durumla ilgili olarak ders kitabnzn rnek Olaylar balkl blmnde yer
alan Safari.com rnek olay incelemesini okuyun: Safaricom rnei, stratejik ynetim kavramlarn srekli
byyen ve son derece rekabeti bir kurulua uygulamak iin mkemmel bir frsat sunuyor. Safaricom,
Kenya'daki en byk mobil hizmet salaycsdr. Yalnzca mobil iletiim aralar sunmakla kalmaz, ayn
zamanda topluluk iinde yer alr. Ayrca Safaricom, Safaricom Sevens gibi spor etkinliklerine ve Niko
na Safaricom Live adl bir mzik festivaline sponsorluk yapmaktadr. Bu vaka incelemesinin amac,
Safaricom'un srekli baars iin ok nemli olan faktrleri incelemek ve rekabet avantajn srdrmek iin
stratejik eylemler nermektir. Safaricom'un topluluk katlm marka imajn gelitirirken, Safaricom'un
mobil hizmet sektr en byk ve ana odak noktasdr. Safaricom 1997'de kuruldu ve satn almalar da
dahil olmak zere farkl stratejiler uygulayarak Kenya'daki en byk mobil hizmet salaycs haline geldi.
Analiz, genel, endstri ve rekabeti ortamlarn taranmasyla balamaldr. Kenya'daki d ortamn baka
herhangi bir yerden fark nedir? Vaka ayn zamanda Safaricom'un rekabet avantajn da
tanmlamaktadr ve stratejilerinin sektrdeki rakiplerine kar etkinlii incelenmelidir. n demeli mobil, ses
ve veri hizmetleri gibi farkl hizmetler sunan Safaricom'un ses paketleri, dl programlar, mzik ve
oyunlar gibi dier hizmetlerle birlikte paketlenir. Son olarak, acil stratejik kayglar, Safaricom'un
liderliinin etkinlii de ikna edici tavsiyeler tasarlamak iin dikkate alnmaldr. Bu vaka, d evrenin,
rekabeti rekabetin ve stratejik liderliin nemini gstermek iin idealdir. Aadaki noktalar, bu nemli
kavramlarn gzden geirilmesine ve tartlmasna rehberlik edecektir. Raporunuz ve genel baknz
aadaki temel stratejik konular ele almaldr:
Safaricom'un karlat genel ortam tanmlayn. Genel ortamdaki Safaricom'un durumuyla ilgili blmler
nelerdir? Genel evreden kaynaklanan faktrlerden kaynaklanan frsatlar ve tehditler nelerdir? Baz d
faktrlerin gelecekteki olas sonular nelerdir?
Rakip ortamn analiz edin ve rakipleri belirleyin. Safaricom, rakiplerini geride brakacak kadar baarl
oldu mu?
Safaricom'un CEO'su Robert Collymore'un stratejik liderliini deerlendirin. Sorumluluklarn yerine
getirip irket olarak Safaricom'u bytmeye devam edebildi mi?
Byme ve genileme asndan Safaricom'un bir sonraki hamlesini analiz etti. Analizinize dayanarak,
Safaricom'un hedeflerine ulamasna yardmc olmak iin hangi ek nerileri yaparsnz?

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rnek Olay 14 Safaricom Aadaki durumla ilgili olarak ders.pdf

  • 1. rnek Olay #14 Safaricom Aadaki durumla ilgili olarak ders kitabnzn rnek Olaylar balkl blmnde yer alan Safari.com rnek olay incelemesini okuyun: Safaricom rnei, stratejik ynetim kavramlarn srekli byyen ve son derece rekabeti bir kurulua uygulamak iin mkemmel bir frsat sunuyor. Safaricom, Kenya'daki en byk mobil hizmet salaycsdr. Yalnzca mobil iletiim aralar sunmakla kalmaz, ayn zamanda topluluk iinde yer alr. Ayrca Safaricom, Safaricom Sevens gibi spor etkinliklerine ve Niko na Safaricom Live adl bir mzik festivaline sponsorluk yapmaktadr. Bu vaka incelemesinin amac, Safaricom'un srekli baars iin ok nemli olan faktrleri incelemek ve rekabet avantajn srdrmek iin stratejik eylemler nermektir. Safaricom'un topluluk katlm marka imajn gelitirirken, Safaricom'un mobil hizmet sektr en byk ve ana odak noktasdr. Safaricom 1997'de kuruldu ve satn almalar da dahil olmak zere farkl stratejiler uygulayarak Kenya'daki en byk mobil hizmet salaycs haline geldi. Analiz, genel, endstri ve rekabeti ortamlarn taranmasyla balamaldr. Kenya'daki d ortamn baka herhangi bir yerden fark nedir? Vaka ayn zamanda Safaricom'un rekabet avantajn da tanmlamaktadr ve stratejilerinin sektrdeki rakiplerine kar etkinlii incelenmelidir. n demeli mobil, ses ve veri hizmetleri gibi farkl hizmetler sunan Safaricom'un ses paketleri, dl programlar, mzik ve oyunlar gibi dier hizmetlerle birlikte paketlenir. Son olarak, acil stratejik kayglar, Safaricom'un liderliinin etkinlii de ikna edici tavsiyeler tasarlamak iin dikkate alnmaldr. Bu vaka, d evrenin, rekabeti rekabetin ve stratejik liderliin nemini gstermek iin idealdir. Aadaki noktalar, bu nemli kavramlarn gzden geirilmesine ve tartlmasna rehberlik edecektir. Raporunuz ve genel baknz aadaki temel stratejik konular ele almaldr: Safaricom'un karlat genel ortam tanmlayn. Genel ortamdaki Safaricom'un durumuyla ilgili blmler nelerdir? Genel evreden kaynaklanan faktrlerden kaynaklanan frsatlar ve tehditler nelerdir? Baz d faktrlerin gelecekteki olas sonular nelerdir? Rakip ortamn analiz edin ve rakipleri belirleyin. Safaricom, rakiplerini geride brakacak kadar baarl oldu mu? Safaricom'un CEO'su Robert Collymore'un stratejik liderliini deerlendirin. Sorumluluklarn yerine getirip irket olarak Safaricom'u bytmeye devam edebildi mi? Byme ve genileme asndan Safaricom'un bir sonraki hamlesini analiz etti. Analizinize dayanarak, Safaricom'un hedeflerine ulamasna yardmc olmak iin hangi ek nerileri yaparsnz?