A survey of over 5,000 South Africans found that 57% were female and 43% were male. The most popular daily activities on mobile phones were social media (51%) and calls (21%). When asked about their next mobile phone, the top choices were Samsung (25.8%), Huawei (30.2%), and Apple (42.8%). The majority of respondents used multiple SIM cards (69%) and prepaid plans (82%) over contracts.