An engaging project for Rimmel London launched by a Romanian creative team

1. VOLUME SHAKE
LIVE THE
LONDON LOOK
Bloggers activation
RIMMEL LONDON - INFLUENCER CAMPAIGN

2. A POWERFUL
MESSAGE
A FUNKY POSE
A STRONG TEAM
OF INFLUENCERS
A SUCCESSFUL
CONTEST
RIMMEL LONDON - DON 'T BE A FOLLOWER. YOU MAKE THE RULES

3. THROUGH THE RIGHT MESSAGE AND
INFLUENCERS, WE HAVE MANAGED TO
DRIVE AWARENESS ON A NEW
PRODUCT, A NEW ATTITUDE AND A NEW
PERSPECTIVE
Dare to be yourself
LIVE THE LONDON LOOK OVERVIEW

4. * We have created a community of girls
who are extremely passionate about
make-up
* We got them to inspire other girls
with their choices.
* Influencers have challenged their fans
to show how they live the london look
by posting a LL pose on their
Facebook/Instagram page with certain
hashtags. They have tagged the Rimmel
London romania page
AND THE RESULTS WERE
ASTONISHING
THROUGH A CONTEST FOR
CONSUMERS AND THE
RIGHT PEOPLE WE'VE
CHOSEN
HOW DID WE MANAGE TO ENGAGE SO MANY PEOPLE AND TO REACH SO MANY FANS?

5. RESULTS:
101 GIRLS HAVE SUBMITTED
GREAT RESPONSE TO THE HASHTAG WE HAVE USED:
#LIVETHELONDONLOOK –
OVER 100 LIKES FOR EACH POST
ENGAGED USERS –
THIS CAMPAIGN WAS A SUCCESS AMONG CONSUMERS – ON THE OFFICIAL RIMMEL
LONDON ROMANIA FACEBOOK PAGE WE HAVE ALL THE PHOTOS GATHERED IN ALBUMS
FOR EACH ONE OF THE ENDORSERS

6. REAL BUZZ ON SOCIAL MEDIA - A LARGE NUMBER OF SASSY GIRLS HAVE CHOSEN TO LIVE THE
LONDON LOOK

7. .
VLOG ON YOUTUBE WITH
THE LONDON LOOK VIBE –
ENDORSERS HAD FUN
WHILE SHOOTING,
REASON WHY THE
MESSAGE WAS DELIVERED
IN THE MOST NATURAL
WAY
ENGAGEMENT THROUGH VIDEO POSTS

8. THIS IS
HOW YOU
STRIKE A
POSE
SOCIAL MEDIA BUZZ

9. A new and great community of women
who dare to play and try out new
attitudes
A strong connection with the target
public, who has empathized with what
Rimmel London stands for
Great buzz on social media
Great pics
Great fun
Overall results

10. ANDREEA
MORITZ
LIVE THE LONDON LOOK
Account
Management