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What is Rhetoric?




Sunday, September 12, 2010
Sunday, September 12, 2010
Sunday, September 12, 2010
Rhetoric is the art of enchanting the soul.
                                                    - Plato




Sunday, September 12, 2010
(Rhetoric is the art of persuasion.)




Sunday, September 12, 2010
Rhetoric is the energy inherent in emotion
        and thought, transmitted through a system of
        signs, including language, to others to influence
        their decisions or actions.
                                                - Aristotle




Sunday, September 12, 2010
Rhetoric is the energy inherent in emotion and
     thought, transmitted through a system of signs,
     including language, to others to influence their
     decisions or actions.
                                             - Aristotle




Sunday, September 12, 2010
(Rhetoric is the art of persuasion.)




Sunday, September 12, 2010
Rhetoric, that powerful instrument of error
           and deceit.
                                             - John Locke




Sunday, September 12, 2010
(Rhetoric is the art of persuasion.)




Sunday, September 12, 2010
Rhetoric is the study of misunderstandings
           and their remedies.
                                           - I.A. Richards




Sunday, September 12, 2010
Rhetoric is the art, practice, and study of
           human communication.
                                         - Andrea Lunsford




Sunday, September 12, 2010
Rhetoric is the framing of an argument so it
           can be appreciated by an audience.
                                        - Philip Johnson




Sunday, September 12, 2010
For our purposes:




Sunday, September 12, 2010
Rhetoric is the art of
      communicating effectively.



Sunday, September 12, 2010
Rhetoric is the
                     study of persuasion.



Sunday, September 12, 2010
So what is the
             fundamental goal of any
             document you produce?


Sunday, September 12, 2010
Persuasion.


Sunday, September 12, 2010

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