This document outlines a retargeting plan to recapture lost opportunities from website visitors. It proposes implementing a retargeting program that shows visitors promotional messages after they leave the site through banner ads and social media ads. This is intended to give visitors multiple chances to consider offers and typically converts new buyers at a lower cost than other paid traffic strategies. The plan offers an initial low-cost retargeting package for £300 per month that targets visitors and directs traffic to landing pages, testing different ads and tracking results to optimize conversions.

1. RETARGETING PLAN

2. Typically we look at the business world
in 2 columns, people who buy from us…
and people who don’t.
There is a large under-serviced
audience that gets overlooked .
…Those who know you but don’t do
business with you… yet

3. 98% of people who visit your site don’t
take you up on your requested action.
It is said that the average customer
needs to see an offer anywhere from 4-
8 times to make a buying decision.

4. What if I could implement a program
that gets your message in front of the
prospect after they leave your site and
give them several opportunities to
consider your offer.
Take Amazon for example…

5. The best part is, this strategy typically
converts new buyers at a lower cost of
acquisition than most other paid traffic
strategies…..
this is typically because the buyer had
intent, but life got in the way, they were
at work, the kids walked into the room,
the cat jumped on the computer…

6. Imagine if we could recapture even just
20% of those lost opportunities each
month… how that would affect the
annual bottom line numbers for your
business.

7. Since this is a new opportunity, I have
created a low cost initial retargeting
package that allows you to see how I
work, it’s also really budget friendly to
begin working with me.
A typical client engagement with me is in
the range of £1000-2000 per month, but
this is only £300 per month…

8. I can get you started with my basic
retargeting program which on average
starts to convert people who visit your
site and leave at just under 30% as
soon as I implement it.

9. How it works:

10. 1. User visits the teeth
whitening section of
the Smile Dental
website
3. While browsing
the web, user sees
Teeth Whitening
Promotion on
Facebook, as well as
branded banner ads
on other popular
websites
2. User is added to
the Free Teeth
Whitening ad
campaign
4. Upon clicking any
of the ads from the
campaign, user is
direct back to a
simple form to gather
information to
schedule their first
appointment
Example:

11. What I do:
1. Targeting - I set up your retargeting
systems
2. Traffic - I direct the traffic to your
landing page
3. Testing - I test different images and
copy
4. Tracking - I track ads, clicks and
conversions
5. Tuning - I report monthly and optimise

12. First come, first served and I can only
take on around 6 clients
As I am a one man band, so don’t
hesitate to get in touch below
Either by phone or fill in the form
and I’ll get back to you ASAP!