In cea de-a 7-a editie a newsletter-ului RetailZoom va invit sa descoperiti evolutia vanzarilor de FMCG din comertul modern, intr-o comparatie a primului semestru din acest an fata de primele sase luni ale anului trecut. Lectura placuta!
RetailZoom Newsletter, Nr. 8, februarie 2017RetailZoom
2016 a fost un an bun pentru FMCG, cu cresteri organice pe toate formatele de magazine alimentare. amanunte despre evolutia vanzarilor de alimente, cosmetice si produse de ingrijire a locuintei, in documentul atasat.
This very short document does not contain enough meaningful information to summarize in 3 sentences or less. It only includes random characters without any context.
RetailZoom Newsletter, Nr. 8, februarie 2017RetailZoom
2016 a fost un an bun pentru FMCG, cu cresteri organice pe toate formatele de magazine alimentare. amanunte despre evolutia vanzarilor de alimente, cosmetice si produse de ingrijire a locuintei, in documentul atasat.
This very short document does not contain enough meaningful information to summarize in 3 sentences or less. It only includes random characters without any context.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Semnele apărute încă de la sfârșitul anului
trecut privind relaxarea cheltuielilor au prins
conturul certitudinii, în prima jumătate a acestui
an. Creșterea vânzărilor, în termeni de volum și
valoare, pe același univers de magazine, arată
că se cumpără mai mult / mai scump, astfel
încât plusurile nu mai vin exclusiv din deschideri.
O confirmare suplimentară mi se pare faptul
că și hypermarketurile, care au pierdut constant
în valoare în ultimul an și jumătate, au reușit să
se stabilizeze per total și chiar să câștige pe
câteva categorii importante de produse. În
continuare, însă, categoriile cresc mai mult în
supermarketuri decat în hypermarketuri, iar
semnificația acestui fenomen încercăm să o
deslușim în paginile următoare.
Valoarea vânzărilor în întregul univers
monitorizat de RetailZoom crește, atât pe
univers comparabil, cât și pe total magazine.
La produsele alimentare, cele mai mari creșteri
vin din raioanele de gastronomie (mâncarea
preparată în magazine), băuturi alcoolice, fructe
și legume proaspete, snacksuri dulci și sărate,
zahăr. O categorie importantă aflată în scădere
este cafeaua, mai ales din cauza cafelei instant.
Pe cosmetice și îngrijirea locuinței, categoriile
care cresc sunt mai degrabă cele complemen-
tare produselor de strictă necesitate, semn că și
categoriile mici au început să acceseze mai mulți
cumpărători. Categoriile mari – detergenți,
deodorante, sampon etc. – sunt în stabilizare
per total, dar cu creșteri importante pe canalul
de supermarketuri.
Valorile pozitive pe univers comparabil
consfințesc creșterea categoriilor
NB: universul de raportare RetailZoom cuprinde: Billa, CarrefourHypermarket,CarrefourMarket, Cora, drogeriemarkt,
Inmedio, Mega Image, Metro, Penny Market, Penny Market XXL, Profi, Shop&Go.
Roxana Baciu
Managing Director
roxana.baciu@retailzoom.net
Valoarea mărcilor proprii se diminuează față
de primul semestru al anului trecut și desigur
că aici scăderea TVA a avut un impact
important. Categoriile în care remarcăm cu
precădere acest fenomen sunt băuturile non
alcoolice – bere, apă, răcoritoare – dar și
produsele cosmetice și de îngrijire personală.
În același timp, presiunea promoțională
pare că slăbește. Valorile aduse de promoții
scad la produsele alimentare, dar se află pe
creștere la produsele cosmetice. Per total,
valoarea promoțiilor a reprezentat 40% din
totalul vânzărilor de alimente, cu 7% în minus
față de prima jumătate a anului trecut.
Amănunte, în paginile următoare.
Lectură plăcută!
3. 3
Pentru prima dată, creștere pe like for like
Ponderea produselor alimentare în totalul
vânzărilor monitorizate de RetailZoom se
situează, în general, la 70%, cu variații
nesemnificative de la o perioadă la alta.
Ce-ar fi demn de menționat este ponderea
articolelor non-food (electrocasnice, IT&C
etc.), în creștere cu 3% față de prima jumătate
a lui 2015. La fel, segmentul de tutun pierde
2% din importanță, raportat la aceeași
perioadă.
În valoare absolută, cifrele indică o evoluție
plată pentru hypermarketuri, per total
magazine, și cu o scădere de 2% L4L. Formatul
de supermarketuri marchează un +16% per
total, cu +5% pe univers comparabil.
NON - FOOD
FOOD
DRUG
TOBACCO
YOY: +8% *L4L: 1,6%
8% 1%
9% 2%
6% -1%
11% 7%
Dacă ne referim la produsele alimentare,
per total univers creșterea valorică este de
8%, cu doar 1% pe L4L, 0% și -2% pentru
hypermarketuri și +15% și +4% pentru
supermarketuri.
La cosmetice și îngrijire personală,
universul RetailZoom arată o majorare a
valorii vânzărilor de 9% per total și de 2%
L4L. În hypermarketuri, evoluția este pozitivă
per total, cu 2%, dar în scădere pe L4L, -1%,
în timp ce supermarketurile sunt pe trend
pozitiv puternic și la această categorie, cu
+17%, respectiv +5% față de H1 2015.
Pe univers comparabil, valoarea
vânzărilor de țigări scade cu un procent. Cele
mai drastice scăderi valorice vin din formatul
hypermarket, -19% total magazine și -20%
pe univers comparabil.
*Like for Like = ianuarie 2015
Universul RetailZoom
Ponderea segmentelor în valoare,
H1 2016
Evoluția vânzărilor în valoare absolută
H1 2016 vs H1 2015
69%11%
9%
10%
Food Drug Tobacco NonFood
5. 5
FOOD: Principalele grupe de produse, evoluție în valoare
La mai bine de un an de la reducerea cotei
unice putem aprecia mult mai bine evoluția
valorică a vânzărilor. Graficul alăturat indică
evoluția principalelor grupe de alimente și
băuturi. Alimentele de bază, carnea, băuturile
fără alcool și alimentele pentru bebeluși au
fost afectate, pe univers comparabil de
magazine, scăderea valorică putând fi
rezultatul unui cumul de factori precum
reducerea TVA, promoțiile sau modificarea
comportamentelor de achiziție.
Ce se ascunde, însă, în spatele acestor
cifre? Faptul că, de exemplu, creșterile
categoriei de patiserie sunt aduse mai ales
de supermarketuri – cumva normal, având în
vedere importanța categoriei pentru formatul
de proximitate -, în timp ce, pentru prăjituri,
ambele formate au contribuții relativ egale.
Pentru snacksurile sărate, alimentele
proaspete, hrana pentru animale și băuturile
alcoolice, cea mai mare importanță în evoluția
pozitivă vine tot din supermarketuri.
Snacksurile dulci și produsele de băcănie
înregistrează performanțe pozitive like for like
doar în supermarketuri, pentru ca, în hyper-
marketuri, evoluția valorică să fie zero pe
univers comparabil și doar în ușoară creștere
(2%, respectiv 1%) pe întregul univers.
O grupă care scade valoric în formatele mari
este cea a produselor lactate. În supermar-
keturi, acestea au creștere zero pe univers
comparabil, dar de 9% din expansiune.
Evoluția sau, mai degrabă, involuția dramatică
a alimentelor pentru bebeluși este cauzată
exclusiv de hypermarketuri, pentru că în
formatele mici categoria crește valoric cu 2%
like for like și cu 13% per total univers.
Total Univers RetailZoom
- H1 2016 vs H1 2015 -
-7%
2%
4%
4%
5%
8%
11%
11%
12%
16%
17%
21%
23%
8%
-14%
-4%
-3%
-1%
-2%
1%
3%
5%
5%
8%
8%
13%
13%
1%
-20% -10% 0% 10% 20% 30%
Produse baby
Bauturi non-alcoolice
Produse din carne
Alimente congelate
Produse lactate
Alimente de baza
Snacksuri dulci
Bauturi alcoolice
Mancare pentru animale
Alimente proaspete
Snacksuri sarate
Prajituri
Patiserie
FOOD
L4L TOTAL RZ
6. 6
Top 20 categorii alimentare, evoluție în valoare
Graficul alăturat indică evoluția valorică a
principalelor 20 de categorii de produse
alimentare, pe care voi încerca să o comentez
și în relație cu evoluția lor volumică.
Raionul gastro se află pe un trend
ascendent de multă vreme, mai ales datorită
dezvoltării acestuia în rețelele de supermar-
keturi. Pe acest format, raionul gastro are o
creștere de 31% per total univers și de 16%
like for like, în timp ce, în hypermarekturi,
creșterea valorică este de 10%, respectiv 6%.
În cazul fructelor și legumelor proaspete,
creșterile de valori sunt susținute și de
majorări volumice importante, de 23% și,
respectiv, 18%, per total univers și de 15%,
respectiv 11% pe like for like. În volum, zahărul
are o evoluție pozitivă de 8% per total și de 2%
like for like, în timp ce volumele de ulei
marchează un +5%, dar cu evoluție stabilă pe
univers comparabil, 0%.
Hypermarketurile au pierdut sezonul la
capitolul bere. Valoric, 1% câștigat din
expansiune a fost pierdut pe like for like.
Volumic, acestea au pierdut 6 procente per
total univers și 7% pe like for like. Deși pe la
casele supermarketurilor trece 49% din
cantitatea de bere vândută în universul
RetailZoom, acest canal a marcat o creștere de
volum de 13% per total univers și 1% like for
like, și de 19% în valoare, per total și 7% like
for like. Faptul că jumătate din cantitatea de
bere vândută în hypermarekturi, în prima
jumătate a acestui an, a fost în promoție nu a
avut darul să salveze sezonul.
Supermarketurile au găsit formula de a
vinde și mai mult și, se pare, mai profitabil.
Doar 39% din vânzările de bere ale acestui
canal au fost în promoție în aceeași perioadă.
Total Univers RetailZoom
- H1 2016 vs H1 2015 -
-1%
-1%
1%
2%
3%
6%
6%
7%
7%
7%
8%
8%
11%
11%
12%
14%
18%
19%
21%
23%
-7%
-7%
-6%
-4%
-4%
-2%
-1%
1%
0%
0%
1%
2%
3%
2%
4%
6%
8%
11%
14%
12%
-10% 0% 10% 20% 30%
Racoritoare carbo
Cafea
Iaurt
Carne proaspata vrac
Lapte
Mezeluri ambalate
Mezeluri vrac
Branzeturi ambalate
Apa minerala
Racoritoare non carbo
Bere
Ulei
Ciocolata tablete
Alune & Seminte
Fructe proaspete
Vinuri
Paine ambalata
Legume proaspete
Zahar
Raion gastro
L4L TOTAL
7. 7
Categoriile cu cele mai bune evoluții în volum
H1 2016 vs H1 2015
7
TOTAL UNIVERS RETAILZOOM
Evoluție volum vs H1 2015
Cidru >450%
Chips >50%
Snacksuri lactate
>40
Chefir
Croissante
Ice Coffee Ready To Drink
Conserve carne
>30%Mălai
Măsline
Sosuri
>20%
Mâncăruri la conservă
Popcorn
Deserturi Ready To Eat
Hrană pisici
Brandy
Batoane ciocolată
Sana
Biscuiți pt nou născuți
Condimente
Praline de ciocolată
Lapte bătut
Acestea ar fi categoriile premiante ca
evoluție în volum față de primul semestru
al anului trecut. Deși cidrul este un
segment nou, am ales să-i evidențiez
evoluția pentru că cel care a dat startul
categoriei a fost urmat la puțin timp de mai
mulți jucători, astfel că cidrul a devenit
acum o categorie de sine stătătoare.
Interesantă evoluția chipsurilor, cu o
creștere în volum de 53% per total univers
și 40% like for like. Cu excepția liderului de
piață, cu o creștere de ”doar” 33% față de
H12015, restul jucătorilor din top 5 au
înregistrat majorări de volume de peste
50%, în universul RetailZoom.
Categoriile cu creșteri de volume în
supermarketuri, dar cu evoluții negative în
hypermarketuri sunt făina de grâu, cuburile
de supă, biscuiții, iaurtul, apa minerală,
cafeaua, berea, băuturile alcoolice. În cazul
răcoritoarelor carbonatate, de exemplu,
creștere de volum este de doar 3% per
total univers, dar de -3% pe like for like. Ca
și în cazul berii, cele care au pierdut volu-
mele sunt hypermarketurile: -5% pe total
univers și -6% pe like for like. Au compen-
sat doar deschiderile de supermarketuri,
care au adus un volum suplimentar de
12%, dar, pe univers comparabil, volumele
au rămas stabile. Cafeaua merită și ea un
comentariu, căci scăderea vine din cafeaua
instant, -29%, în timp ce cafeaua măcinată,
pliculețele și capsulele sunt pe plus.
Segmente în scădere de volum sunt
orezul, ice tea, pasta de tomate, cerealele
și formulele pentru nou-născuți, margarina.
9. 9
COSMETICE: evoluție în valoare
Un TVA scăzut de la începutul anului și pentru
produsele de îngrijire personală și a locuinței a
încurajat o creștere valorică a categoriei de
cosmetice de 3% pe univers comparabil. Adică,
am cumpărat mai mult și / sau mai scump.
Segmentul vedetă este cel al aparatelor de ras,
care, cu 33% creștere valorică per total
supermarketuri și 21% like for like, este
categoria cu cea mai bună evoluție valorică,
atât în formatul de proximitate, cât și pe total
univers RetailZoom.
În hypermarketuri, spuma de baie ocupă
poziția fruntașă, 25% creștere per total și 19%
like for like, urmată de șervețele umede,
accesorii de păr, accesorii pentru igiena orală,
aparate de ras, periuțe de dinți electrice,
produse de machiaj, apă de gură, tratamente
de păr. Toate produsele din această enumerare
și-au majorat valoarea vânzărilor cu peste 10%
per total canal hyper, față de prima jumătate a
anului trecut. Categoriile care pierd valori în
acest format, atât pe total cât și pe univers
comparabil, sunt after shave, absorbantele,
produsele de protecție solară, cremele de
corp. Cât privește produsele de protecție
solară, achiziția acestora s-a mutat cu totul în
supermarketuri, unde creșterile segmentului
au fost de 27% per total și 15% like for like.
În formatul mic clasamentul este diferit,
astfel că, după aparatele de ras, în topul
creșterilor din punct de vedere valoare se află
periuțele de dinți, produsele de machiaj,
accesoriile de demachiere, apa de gură,
produsele de protecție solară etc. De
menționat că marea majoritate a categoriilor
din grupa produselor cosmetice a raportat
majorări valorice de peste 10% pe segmentul
supermarketuri, incluzând deschiderile.
Total Univers RetailZoom
- H1 2016 vs H1 2015 -
3%
5%
5%
5%
6%
6%
7%
9%
9%
9%
10%
10%
10%
11%
11%
12%
12%
13%
15%
17%
17%
18%
19%
19%
20%
21%
23%
24%
10%
-3%
-4%
-2%
-1%
1%
0%
1%
1%
2%
3%
3%
2%
4%
4%
3%
5%
4%
5%
7%
7%
9%
6%
11%
10%
13%
8%
13%
16%
3%
-10% 10% 30%
Absorbante
Creme de corp
Periute electrice
Sapun
Lame ras
Pasta de dinti
After Shave
Produse epilat
Sampon
Coloranti de par
Produse igiena intima
Gel de dus
Protectie solara
Produse coafare
Prezervative
Deodorante
Creme fata
Tratamente de par
Balsam de par
Spuma de baie
Periude de dinti
Accesorii par
Apa de gura
Curatarea fetei
Servetele umede
Produse machiaj
Accesorii ingrijire orala
Aparate ras
Cosmetice total
L4L Total RZ
10. 10
Total Univers RetailZoom
- evoluție valoare -
ÎNGRIJIREA LOCUINȚEI: evoluție în valoare
Evoluție similară și în cazul produselor pentru
curățenie și îngrijirea locuinței. Formatul mare
reușește să-și mențină vânzările valorice și pe
univers comparabil, unde raportează o
creștere de 1%, cu 3% per total magazine. În
supermarketuri, valoarea categoriei crește cu
16% per total și cu 6% pe univers comparabil.
Detergenții de vase automați înregistrează
cele mai bune performanțe, canalul cu cea mai
bună creștere pentru aceste produse fiind
hypermarketul, cu 22% per total și 18% like for
like. Odorizantele de cameră, insecticidele,
detergenții universali, balsamul de rufe sunt
alte categorii cu evoluții pozitive pe like for like
în formatele mari de magazine.
Cea mai importantă categorie din această
grupă, detergenții de rufe, sunt în scădere pe
univers comparabil, mai ales din cauza
hypermarketurilor, unde valoarea vânzărilor
s-a diminuat cu 4% față de prima jumătate a
lui 2015. Nici pe total canal situația nu este
mai bună, valoarea scăzând cu 2%. Pe de altă
parte, evoluția valorică este pozitivă în super-
marketuri, unde vânzările detergenților de rufe
au crescut cu 16% per total canal și cu 5% pe
univers comparabil.
O altă categorie importantă, hârtia igienică,
are o evoluție valorică de 16% per total canal
și de 6% pe univers comparabil în supermar-
keturi, dar în hyper, valoarea vânzărilor mar-
chează doar un 4% plus față de prima jumătate
a anului trecut, cu 1% like for like. Detergenții
de geamuri, produsele de curățat mobila sau
detergenții de toaletă sunt alte categorii care
nu mai reușesc să obțină creșteri de valoare în
fromatele mari, ci doar în supermarketuri.
-10%
-1%
-1%
0%
2%
4%
4%
5%
5%
7%
7%
9%
9%
11%
12%
13%
15%
16%
18%
19%
9%
-15%
-9%
-5%
-6%
-3%
-2%
-1%
0%
0%
1%
3%
3%
3%
4%
6%
7%
8%
10%
12%
13%
3%
-20% -10% 0% 10% 20%
Produse curatat covoare
Accesorii curatat mobila
Servetele masa
Produse desfundat tevi
Detergenti geamuri
Batiste hartie
Detergent rufe
Produse curatat mobila
Bureti / Lavete
Deteregenti WC
Inalbitori
Detergenti vase manuali
Baterii
Hartie igienica
Balsam rufe
Detergenti universali
Prosoape bucatarie
Odorizante camera
Insecticide
Detergenti vase automati
Total intretinerea case
L4L Total RZ
11. 11
Categoriile cu cele mai bune evoluții în volum
H1 2016 vs H1 2015
11
Mare parte din evoluțiile pozitive în valoare
sunt susținute și de creșterea volumelor.
Alăturat puteți vedea categoriile de
produse cosmetice și de curățenie a
locuinței care au marcat cele mai bune
evoluții în volum față de prima jumătate a
anului precedent.
O categorie care scade în formatul mare,
dar are creșteri spectaculoase în supermar-
keturi este spuma de baie: -4% per total și -
7% like for like în hypermarketuri, dar
+43%, respectiv, +29% în supermarketuri.
Coloranții de păr, deodorantele, produ-
sele de igienă orală, cremele de față au
același comportament: cele mai mari
creșteri de volume vin din formatul mic.
Dincolo de realitatea evidentă, datorată
numărului mai mare de supermarekturi,
creșterile atât de puternice ale produselor
de îngrijire personală, în general, înregis-
trate în magazinele mici mai pot spune și
că alegerea și teatralizarea la raft nu mai au
o influență atât de mare în decizia de
cumpărare.
Alte categorii cu evoluții de volum
negative în hypermarketuri sunt detergenții
de vase manuali, șamponul, after shave,
detergenții de geamuri. Pasta de dinți și-a
stabilizat vânzările, judecând după un 0% în
volum și valoare pe like for like per total
univers RZ, creșterea venind doar din
expansiune. Nu știu cum a evoluat cons-
umul de pastă de dinți la nivel național, dar
pare însă că, cel puțin, periuțele de dinți le
schimbăm mai des: creșterea de volum de
20% pe total univers RZ este susținută și de
un plus de 12% pe univers comparabil.
TOTAL UNIVERS RETAILZOOM
Evoluție volum vs H1 2015
Accesorii îngrijire orală >30%
Insecticide
>20%
Detergent de vase automat
Spumă de baie
Șervețele umede
Produse curățarea feței
Periuțe de dinți
Șervețele baby
>10%
Coloranți de păr
Prosoape bucătărie
Apă de gură
Odorizante cameră
Deodorante
Balsam rufe
Absorbante
Îngrijirea feței
Gel de duș
Detergenți universali
10%
Tratamente păr
Produse pt igiena intimă
Prezervative