The document discusses six data gathering techniques: survey, focus group, in-depth interview, participant observation, ethnography, and ethnology. It aims to compare and contrast these methods using a conceptual map and a table featuring eight key variables for comparison along with their applications. The focus is on providing a structured analysis to aid understanding of these research methods.

1. RESEARCH METHODS
Providing more information, compare and contrast the six data gathering techniques listed below
using a conceptual map and table that contains the most significant parts of comparison, eight
variables for comparing them, and an application.
a. Survey
b. Focus group
c. In-depth interview
d. Participant observation
e. Ethnography
f. Ethnology