This document summarizes a product pitch for an eyebrow tint kit called Lush. The kit tints and conditions eyebrows, making them appear healthier, shinier, and softer. It is targeted towards teenage girls and women who want to darken light eyebrows. At £25, the kit is more expensive than similar eyebrow tints but includes all the necessary equipment for at-home use and provides longer-lasting results. The product will compete with RefectoCil eyebrow tint but offers more product and a complete home kit for a higher price. Advertisements will feature a young model applying the tint at home to highlight the convenience.

1. ResearchOur product is a eyebrow tint, but our tint doesn't just tint your eyebrows but gets your hairs
healthier, shiny and soft. Our product will be called lush.
I choose this product because there are a lot of girls my age that have light hair colour which
they need to tint their eyebrows darker.
The fact this product tints your eyebrows and moistures them makes them stand out.
This pairs pitch was effective because they clearly explained their product in detail. What the
product was? And how to use it.
This product will be £25 because it’s a suitable price for what the product does. This product
cant be too expensive as teenagers who don’t have a job who will be currently studying at
school or collage, also they have to parents consent with them to buy the product under
14, this is because there are chemicals in the tint and can be extremely strong.
Teenagers and women will buy this product because they will want their eyebrows to stand out
and to be a nice colour to what they want them to be.
Our USP will be really rare because it will be an at home kit whereas you would have to
normally go to a beauticians and get them specially done.

2. RefectoCil Lash & Brow Tint 3.1 - Light Brown 15ml is a cheaper eyebrow tint because it
only sells the tint, my product is more expensive because you have your own kit for
yourself at home also this tint stays on your for a longer amount of time. RefectoCil is
£4.65 and our product is £25. this brand will be in competition with us as their product is
cheaper, but you only get a small amount of the bottle, where as with our product your
get two times what you would with RefectoCil.
We will have a model feature in our advert as we don’t want to spend too much money on
the advert. Celebs would want too much money and we want to keep it simple. Our
advert will be a young pretty women in her house applying the tint on to her
eyebrows, she will be happy and smiley our product will be in a rectangular bottle, the
bottle will be white and the products will be in sparkly glitter

3. The girl putting
the tint on her
eyebrows
The pack of the
equipment
needed
Title of the
advert