1. Research

2. Commercial Media Structural Triangle
• Most Commercial Media producers rely on Advertising revenue as a significant
part of their profit.
• Some commercial producers do rely on subscription alone but these are in the
minority.
• All lifestyle and Music Magazines would not be able to survive without
advertising revenue.
• Below shows the Media Structural Triangle the tree main magazine producers:
Advertisers Circulation
Readership

3. Rate Card
• Total circulation: 160,00
• Adult readership:
• 145,00
• Female:
• 95%
• Male
• 5%
• Median Age:
• 21
• Average Page Rate:
• £8,500
• 150 pages in total
• 30% Advertising Pages
• £2.00 Cover Price
• Weekly Magazine
• Annual Turnover: £8,500x35= £297,554,
26x £297,554= £7,736,404
• Advertisers:
• Apple
• O2
• Dr Dre Beats
• Carphone Warehouse
• Boots

4. Real Magazine
Rate Card
• Here is a NME
magazine
reader profile.

5. A Real Rate Card From Q Music
Magazine

6. A Real Rate Card From Q Music
Magazine