ReRack aims to decrease drunk driving incidents by providing alcohol delivery services to individuals over 21 within a 10 square mile region encompassing over 31,000 citizens. The service allows customers to place orders via app which drivers can select to deliver from local liquor retailers to customers within 45 minutes for a low monthly fee and 15% of sales. ReRack estimates this model could reduce drunk driving fatalities, underage drinking, and DUIs by 5% in the first year of operation by providing a safe alternative to driving while intoxicated.

2. ReRack
1. MISSION STATEMENT
2. OUR SYSTEM
3. EMPIRICAL DATA
4. ESTIMATED COSTS
5. REFERENCES

3. MISSIONStatement
ReRack hopes to decrease the
of individuals (with an emphasis on college
students) involved in
across the nation by providing a
convenient, efficient alcohol delivery service
committed to connecting alcohol outlets, such as
liquor stores and breweries with individuals at or above
the age of in the surrounding area while
encouraging said individuals to
.

4. THE SYSTEM
Customers
IMPACT
Drivers
Retailers
Liability

5. DELIVERY AND PAYMENT SYSTEM
I. DRIVERS LOGIN TO APP AT 6:50 PM AND MAINTAIN AN AVAILABLE
STATUS DURING THE RESPECTIVE HOURS OF OPERATION.
II. CUSTOMER PLACES ORDER AND WAITS FOR CONFIRMATION.
III. ORDER SHOWS UP ON ALL DRIVERS’ APP DISPLAY MENU.
a. IN ORDER TO FOSTER A FUN, FRIENDLY, COMPETITIVE
ENVIRONMENT ORDERS PLACED WILL NOT BE
AUTOMATICALLY ASSIGNED TO SPECIFIC DRIVERS. INSTEAD,
DRIVERS THEMSELVES WILL SELECT WHICH ORDERS THEY
WOULD LIKE TO COMPLETE, WITH AN ABILITY TO DO UP TO
FIVE AT A TIME.
IV. ONCE A DRIVER SELECTS AN ORDER, THE CUSTOMER WHO PLACED
SAID ORDER WILL BE NOTIFIED THAT THEIR ORDER IS IN EFFECT AND
WILL ARRIVE SHORTLY.
V. LIQUOR RETAILERS ARE ALERTED WHEN AN ORDER IS PLACED, GIVING THEM
ADEQUATE TIME TO PREPARE THE ORDER FOR THE DRIVER.
VI. DRIVER ARRIVES AT LIQUOR STORE, ENSURES ALL ORDER ITEMS ARE ACCOUNTED
FOR, AND THEN CONFIRMS ORDER.
VII. ORDER CONFIRMATION THEN FINALIZES THE ONLINE TRANSACTION AND THE LIQUOR
STORE RECEIVES THE ONLINE PAYMENT.
VIII. CUSTOMER RECEIVES ALERT INFORMING THEM THAT THE DRIVER IS EN ROUTE.
IX. DRIVER SCANS CUSTOMER'S ID, ENSURING THAT THE CUSTOMER WHO PLACED THE
ORDER IS 21 AND ALSO THAT THE ALCOHOL HAS BEEN TRANSFERRED SUCCESSFULLY.
X. USING A THIRD PARTY MOBILE PAYMENT SERVICE PROVIDER PAYMENTS WILL BE QUICK
AND STRAIGHTFORWARD.
a. THE PAYMENT, TO INCLUDE THE DELIVERY SERVICE FEE, TAXES, AND ANY TIPS
WILL BE SENT DIRECTLY TO THE LIQUOR STORE, WHERE OUR FEES WILL THEN BE
REDIRECTED AND SENT TO US.
XI. WE WILL CHARGE A LOW MONTHLY SERVICE FEE OF $25 AND RECEIVE
15% OF ALL SALES MADE.

6. CUSTOMERS
Download App Make a Profile
Input Credit
Card
Information
Browse our
Menu
Place an Order
Receive Order
within 45
Minutes
Precautionary
ID Scan
Enjoy!
(Responsibly)

7. DRIVERS
BEHIND THE WHEEL
I. REQUIREMENTS
a. BACKGROUND CHECKS
b. CERTIFIED DRIVER’S LICENSE
c. 21 AND OVER
d. CAPABLE OF CARRYING 30 POUNDS
e. LICENSED, CERTIFIED, AND INDEPENDENTLY
CONTRACTED
DELIVERIES
I. HOURS: 6:00 PM TO 1:00 AM
II. DAYS: THURSDAY THROUGH SUNDAY
III. AREA OF OPERATIONS
IV. CODE OF CONDUCT

8. INITIAL DELIVERY REGION
SERVICE BOUNDARIES
1. INITIAL AREA OF DELIVERY WILL COVER
AROUND 10 SQUARE MILES.
o ALL DELIVERY FEES WITHIN THIS REGION WILL BE
THE SAME.
2. THIS REGION ENCOMPASSES MORE THAN
31000 CITIZENS ABOVE THE AGE OF 21
3. CUSTOMERS WHO ORDER FROM OUTSIDE
OF THE DELIVERY ZONE WILL BE
CHARGED ADDITIONAL MILEAGE FEES.

9. LIQUORRETAILERS
1.
2.
3.

10. POTENTIAL LIABILITIES
1. THIRD PARTY LIABILITY
2. DRIVER RELIABILITY
3. LICENSING AND TRANSPORTATION
4. NRS 369.450

11. STATISTICS

12. STATISTICS

13. IMPROVING OUR COMMUNITY
RERACK HOPES TO REDUCE DRUNK DRIVING
FATALITIES, UNDERAGE DRINKING, AND DUI’S BY 5%
AFTER OUR FIRST YEAR OF OPERATION.
• MADD
• ZERO FATALITIES NEVADA
• UNDERAGE DRINKING NEVADA

14. QUESTIONS?

15. REFERENCES
1. HTTP://WWW.CITY-DATA.COM/CITY/RENO-NEVADA.HTML
2. HTTP://OTS.STATE.NV.US/FARS_OTS/2014/NEVADAWEEKLYFARSUPDATE.PDF
3. HTTP://WWW-FARS.NHTSA.DOT.GOV/CRASHES/CRASHESALCOHOL.ASPX
4. HTTP://WWW.ZEROFATALITIESNV.COM/STATS.PHP
5. HTTP://WWW.CITY-DATA.COM/CITY/RENO-NEVADA.HTML
6. HTTPS://WWW.GOOGLE.COM/MAPS/PREVIEW
7. HTTP://WWW.UDETC.ORG/FACTSHEETS/NV.PDF
8. HTTP://WWW.ZEROFATALITIESNV.COM/DLD/DR5_NVDOT_SHSP_IMPAIREDDRIVINGPROBLEM.PDF
9. HTTP://WWW.MADD.ORG/DRUNK-DRIVING/
10. HTTPS://WWW.LEG.STATE.NV.US/NRS/NRS-369.HTML
11. HTTP://WWW.WASHOECOUNTY.US/COMDEV_FILES/CENSUS/2010SLIDEPRES.PDF
12. HTTP://WWW.WASHOECOUNTY.US/COMDEV/PUBLICATIONS_MAPS_PRODUCTS/CENSUS_DEMOGRAPHIC/CEN
SUS_DEMOGRAPHIC_INDEX.HTM