1. CONTENTS
Page
I. Introduction..............................................................2
II. Body
1. Importance of location........................................2
2. Specific products................................................5
3. Cultural influence...............................................8
4. Co-operation......................................................10
III. Conclusion...........................................................11
IV. Evaluation and suggestion...................................11
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2. Welcome to Imperial Hotel
ocated in the central of Vietnam, Hue was the capital city of the last
Dynasty of Vietnam. Hue is the only place where many historic, cultural,
architectural, artistic values are preserved. The majestic 16-floor Imperial Hotel
Hue is nestled along the famous Perfume River, conveniently close to all the
historical sites this UNESCO World Cultural Heritage city has to offer.
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1. Business location is an important factor in service business Imperial Hotel
As is well known to be able to build and develop an overall corporate business
as well as business service business hotel and restaurant in particular , the selection of a
location for business , product positioning , ... is extremely important .
We can say this is also one of the important factors contributing to the business
success of the business or not ? So if businesses choose to be positioned as close to
tourist areas , near the city center , commercial centers …Success in business to
business is very high . Not only that , can provide more tourists in the country and
international . And vice versa if the positioning of the geographical location where it
will be difficult to significantly affect the operations of the business. Every business
when determining the location of these businesses have certain goals , such as
positioning to dominate and expand markets , to increase access , create favorable
conditions for the clients use Catering business , and also to mobilize maximum
resources and take advantage of the opportunities available in place ... so when
conducting the layout for the location , business often faces many the different
options , each option depends on the actual situation of enterprises , as well as the
bride's strategy of the business. And each choice has advantages or disadvantages
different , forcing companies to be flexible in order to fully exploit the advantages , and
find ways to overcome these disadvantages .
Understand the basics , together with the purpose of their existing business Hue
Imperial Hotel was the first building located in the center of Hue city .
Located in Central Vietnam, Hue was the capital city of the last Dynasty of
Vietnam, the only place worth preserving many historic, cultural, architectural, artistic
values are preserved. The cultural heritage objects - populations relics of history and
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3. intangible - Hue royal court music has brought high value on the national level and has
internationally been recognized by UNESCO as a world cultural heritage. Hue City is
the convergence of two ecosystems north-south, is a land-hills, plains, rivers and seas
created many beautiful natural scenery with many famous scenic. People Hue is
famous for the elegant, gentle and rites of Business lands period. All line together,
making Hue has long been well known as a leading tourist city of Vietnam.
Imperial is the first 5-star hotel in Hue, located in the heart of the city, close to the
banks of the Perfume River, very close to all the famous tourist spots of the world
heritage city.
Address: No. 8, Hung Vuong Boulevard, Hue City.
Hotels near tourist sites and transport of :
+ Truong Tien Bridge 2 minute walk (120m).
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Imperial architecture is a
combination of harmony between
architectural styles of East Asia and
Hue with utmost luxury style,
characterized Vietnam. The interior
of the hotel will offer an impressive
design features both modern and
mixed-phase culture and
architecture of Hue, Vietnam.

4. + The river Huong 3 minute walk (200m).
+ The Station Hue 3 minute drive (1km).
+ The Phu Bai Airport 20 minutes drive (17km)
+ The sea Lang 1.5 hour drive (75km)
+ The Da Nang international airport 2 hours drive (100km)
+ The Dong Ba Market 5 minutes drive (1km)
+ The Thien Mu Pagoda half hour drive
+ The Lang Co Beach 1.5 hour drive
+The Minh Mang Tomb, Khai Dinh, Tu Duc 0.5 hour drive (7km).
This is also important to select visitors to the Imperial Hotel.
Since being brought into operation from 6/ 2006, the Imperial Hotel to honor many
heads of state , politicians and chairman of the world's largest economy . Typically, the
Crown Prince 's visit to Japan, President of the Socialist Republic of Vietnam , Deputy
Prime Minister and Minister of Foreign Affairs of the Socialist Republic of Vietnam
Pham Gia Khiem , Chairman Toyoata Fuji Cho . In addition, the Imperial Hotel is the
place to be chosen to host the international event.
South Africa- Vietnam Trade & Investment Workshop
2. Specific tourism maketing and services and sell stylish products through
major parts of Imprieal Hotel.
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5. Tourism characteristic maketing: products that are attractive to tourists, the
purpose of creating tourist destination in Imprieal Hotel:
Restaurant & Bar: include Imperial Restaurent, Yoshihara Restaurant, Moc
Restaurant, Royal dinning room and royal dinner, The King’s Panorama Bar, Starlight
Lounge…
Imperial Restaurant: with a capacity of 600 guests, this is the first restaurant in
Vietnam with 4 side open space kitchen, serving European, Asian, Vietnamese,
especially the special land capital. Outdoor garden of the restaurant is the ideal place
for those who want a romantic atmosphere or for intimate meetings or private
conversations.
Imperial Restaurant is extremely impressive decor and cozy oriental style by
wood, is the first restaurant in Vietnam with four sides open kitchen, your meal will
become more attractive and interesting spot to witness the culinary art of talented
chefs, serving dishes, Asian and European dishes throughout the 3 regions of Vietnam,
especially in technology authentic cuisine of Hue, the royal family buried a time
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6. +
Yoshihara Restaurant : With 80 seats, the restaurant serves Japanese-style cuisine with
flavors and ingredients are imported from Japan.
Yoshihara is considered small
Japanese house. With food and
spices are imported directly from
Japan and are meticulously prepared
under the skillful hands of the
talented Japanese chef, all the food
here is evident culinary culture of
origin of cherry blossoms. This
really is the best place for you to
enjoy the authentic Japanese cuisine.
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7. Spa
Royal Spa :
Royal Spa is the most high-class Spa and Beauty Salon in town with 7 treatment
rooms. There are also 3-VIP private rooms with indoor pool and Jacuzzi facilities.
After the whole day discovering the charming Hue city, come to indulge yourself in the
Royal Spa and let our professional staffs relax your body and your mind, you’ll be
completely refreshed.
Accommodation:
The Imperial hotel possesses 194 rooms, including 168 deluxe rooms, 20 suites, 01
Grand presidential suite and 03 apartments. All are well equipped with modern
facilities. Among them are 36 non-smoking rooms located on the two floors. The
rooms combine modern with classic elements, blending historic architectural details
and earthy décor. All rooms have classic and polished wooden floors, natural fabric, as
well as classy furnishing. All have spectacular panoramic views of the serene Perfume
River, the magnificent Ngu Binh Mountain and ancient monuments of the city.
Deluxe City View
Hotel Facilities : Business
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8. Center, Queen’s Souvernir Shop, Casino- Prince Club, Simming Pool & GYM.
Simming Pool : At the height of 16 meters, the pool offers an open grand view
of the city below.
Snack and beverage of all
kinds are served
poolside. The fitness
center next door is
fully furnished with
up-to-date exercise
equipments.
Meeting :
Meeting Capacity,
Meeting Package, Theme Dinners, Weddings, Request for Proposal.
3. Influence of the feudal dynasties selling style and service providers of
Imperial Hotel
In the mind of many
people, to become
the city of Hue
Festival is almost a
matter of course
because of Hue also
reserve the fairly
typical appearance of
a capital dynasties
that works in
harmony with the
architectural and nature creating unique rhythms with festivals, music, cuisine
traditional diversity conservation.
The hotel is a masterpiece of architecture and building an embodiment of architectural
characteristic . Furniture hotel is polished to a flawless, luxurious and cozy, is an
exquisite combination of modern amenities and cultural values of the architectural
highlights of capital Hue.
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9. Royal royal dinning room and dinner in the hotel is a unique style to the court
Just imagine that you are the King, beside you is the Queen accompanied by
Mandarins, all wearing traditional royal clothes. All the food served is royal including
dishes symbolizing the dragon, phoenix, or peacock…..All meticulously prepared to
the finest details for a sumptuous dinner that fits for royalty.
There are some
important protocols to observe during this dinner. Before the first drink for the King
health, there is a short speech made by servant chief. Everyone has to say "Van tue" (10
thousand year) to wish the King a long life. The best Hue Imperial court music and
dance will be performed by artists from Hue conservatory. Nothing better than
enjoying delicious banquet while listening to melodious music and having a feeling of
being the King. That’s why Royal dinner is a must for those who come to Hue.
4. Relationships in business collaboration between Imperial Hotel
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10. with partners.
In business services, the partnership is a business problem that needs attention.
Relationship marketing and strategic alliances are established and expanding so with
Imperail Hotel, the travel company that partners have an important role. Tourists hue
through most travel companies, so travel companies are leading partners with Imperail
Hotel.
In addition to the relationship with the tour company, the hotel also has a
relationship with the representative offices of foreign companies, commercial
companies, embassies, airlines .... The actual transport quite a few visitors to Hue
should contact the hotel airlines to tour "free & easy" includes roundtrip airfare from
Ho Chi Minh City or Hanoi to Hue and stay at the hotel during your stay, the hotel
needs to take care of.
With embassies, trade companies, the company's representative office, the hotel
will organize conferences, seminars, reward, and customer care conference sanctuary
and food services drink, rest, massage ...
For your hotel, hotel set long-term relationships and coordinate customer service as
the hotel is not full all additional services or the two sides will exchange for another
referral if one side is not enough ability to serve.
The success of FPT Conference at Imperial Hotel on 22nd
October
CONCLUSION
With a steady development of the hotel and many co-operations
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11. holding company, Imperial Hotel Hue was voted for ‘Top 25 Luxury Hotels in
Vietnam’!. Another magazine vote the resort to be one of 500 top brand and
Vietnam culture, sport and tourism department describes as the best green and
clean hotel. Imperial Hotel Hue is totally deserved with those awards because of
its effort. In the near future, it will ongoing development and become the best
hotel.
EVALUATION AND SUGGESTION
To me, Imperial Hotel Hue is very beautiful. The room and the facilities make
me feel comfortable, nice and new. Because of its convenient location, I can go
everywhere easily. The staff is welcoming and friendly, always smile with
customer. The services can satisfy the demand of choosy tourists.
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