Renowned music stores in Melbourne are experiencing surging demand for vinyl records over digital music units. While digital music is more easily accessible online, vinyl records have cultural and historical value for music fans. Recent figures show that the increased purchases of vinyl may be driven more by a desire for tactile experiences in our digital lives than a rejection of digital formats. Both younger and older music listeners are embracing multiple ways to consume music, including vinyl records, streaming, and CDs. While digital music has clear quality advantages, many listeners still prefer the experience of listening to vinyl.