Брендинг для малого и среднего бизнеса — SHISHKI на РИФ+КИБ 2014SHISHKI
Что такое бренд и брендинг
Брендинг сегодня. Digital branding
Когда нужен и когда не нужен брендинг
To do list для малого и среднего бизнеса
Что можно сделать самому, для чего есть смысл обратиться в брендинговое агентство
Mixremix. Как уйти от повторов и заимствований в дизайнеSHISHKI
Презентация к выступлению на дизайн-форуме Prosmotr.
Как попытаться уйти от повторов и заимствований в Мире, где все уже придумано и разработать свой визуальный язык для каждого проекта
Представляем вашему вниманию квинтэссенцию Cannes Lions 2015 - сборник мнений и наблюдений гуру маркетинга и рекламы, книгу вопросов и ответов на локальные брифы, альманах прорывных идей и эффективных кампаний - отчет GroupM "Жизнь после Каннских Львов".
Презентация с выступления Михаила Шишкина на конференции РИДО 2.0 в мае 2015.
О том, как сохранить целостность бренда во всех каналах коммуникации и при любой погоде.
Как понять почувствовать свой бренд, как грамотно забрифовать исполнителей и проверить результат. Думай сердцем, чувствуй головой. Воркшоп преподавателей ИКРЫ (ikraikra.ru) на Digitale.
Михаил Шишкин (SHISHKI), Елена Эрман (Nestle)
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video Filipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
The Future of Retail 2017 report highlights the ten steps retailers and brands must take to improve operations and create a customer-first organization that can meet and exceed the expectations of shoppers, day-in and day-out. The 7th edition of PSFK’s annual report provides an in-depth analysis of the retail landscape with actionable strategies for effective retail planning that can transform an organization for both customers and shareholders.
Featured in the 60+ page report, readers will find:
–A roadmap of 6 key tenants for customer-first business transformation
–8 major shifts defining the new retail landscape
–10 steps to building a customer-first business
–Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Rent The Runway, Marriott and Cisco
–Actionable insights to guide investment and operation of in-store technologies
–60+ examples of retail innovation from brands such as Uniqlo, Macy’s, Whole Foods Market, Target, Patagonia and more
–Key takeaways and actionable strategies for employee training, retail technology implementation and responsive supply chain management
–Key insights and statistical support from industry leaders
–Transformative retail scenarios defining the future of top brands created from leading agencies, including Carrot Creative, Dieste, JWT Atlanta and yourstudio
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
Брендинг для малого и среднего бизнеса — SHISHKI на РИФ+КИБ 2014SHISHKI
Что такое бренд и брендинг
Брендинг сегодня. Digital branding
Когда нужен и когда не нужен брендинг
To do list для малого и среднего бизнеса
Что можно сделать самому, для чего есть смысл обратиться в брендинговое агентство
Mixremix. Как уйти от повторов и заимствований в дизайнеSHISHKI
Презентация к выступлению на дизайн-форуме Prosmotr.
Как попытаться уйти от повторов и заимствований в Мире, где все уже придумано и разработать свой визуальный язык для каждого проекта
Представляем вашему вниманию квинтэссенцию Cannes Lions 2015 - сборник мнений и наблюдений гуру маркетинга и рекламы, книгу вопросов и ответов на локальные брифы, альманах прорывных идей и эффективных кампаний - отчет GroupM "Жизнь после Каннских Львов".
Презентация с выступления Михаила Шишкина на конференции РИДО 2.0 в мае 2015.
О том, как сохранить целостность бренда во всех каналах коммуникации и при любой погоде.
Как понять почувствовать свой бренд, как грамотно забрифовать исполнителей и проверить результат. Думай сердцем, чувствуй головой. Воркшоп преподавателей ИКРЫ (ikraikra.ru) на Digitale.
Михаил Шишкин (SHISHKI), Елена Эрман (Nestle)
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video Filipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
The Future of Retail 2017 report highlights the ten steps retailers and brands must take to improve operations and create a customer-first organization that can meet and exceed the expectations of shoppers, day-in and day-out. The 7th edition of PSFK’s annual report provides an in-depth analysis of the retail landscape with actionable strategies for effective retail planning that can transform an organization for both customers and shareholders.
Featured in the 60+ page report, readers will find:
–A roadmap of 6 key tenants for customer-first business transformation
–8 major shifts defining the new retail landscape
–10 steps to building a customer-first business
–Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Rent The Runway, Marriott and Cisco
–Actionable insights to guide investment and operation of in-store technologies
–60+ examples of retail innovation from brands such as Uniqlo, Macy’s, Whole Foods Market, Target, Patagonia and more
–Key takeaways and actionable strategies for employee training, retail technology implementation and responsive supply chain management
–Key insights and statistical support from industry leaders
–Transformative retail scenarios defining the future of top brands created from leading agencies, including Carrot Creative, Dieste, JWT Atlanta and yourstudio
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
Brain Food! Volume 2: Winners of the year 2016 [Awwwards].Filipp Paster
The latest instalment of our Brain Food! Case Studies for Digital Creatives is served. Featuring sumptuous case studies from the winners of the best web sites of 2016, Volume 2 reveals their delicious recipes for:
Interactive illustrations made with WebGL shaders, artwork making Web Audio APIs, highly converting eCommerce lookbooks, glitchy WebGL bubbles, UI and Three.js scenes rendered as Pixi.js texture in the canvas, and globally connected multi-device experiences.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Criteo: State Of Cross Device Commerce 2016 | 2-nd QuarterFilipp Paster
Кросс-девайс – это надолго
В этом году более половины розничных онлайн
транзакций были совершены с использованием как
минимум двух устройств.
Старые подходы не работают
Ритейлеры, использующие традиционные методы
аналитики, ориентированные на устройства, рискуют,
поскольку недооценивают вовлеченность
потребителей и упускают возможность
оптимизировать рекламные расходы
Никаких исключений
Кросс-девайс покупки становятся нормой во всех
категориях ритейла.
Забудьте вариант «Выбирай со смартфона,
покупай с компьютера».
Поскольку на смартфонах теперь не только
выбирают товар, но и покупают, ритейлеры должны
позаботиться о том, чтобы пользователи уверенно и
успешно работали не только с мобильными, но и со
всеми другими устройствами и платформами
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
2. НК «Експоцентр України» (ВДНГ) 2
території судових справ
занедбані приміщення,
застаріла інфраструктура,
8 років без опалення
боргів
заблоковані
рахунки
підприємства
спроба позбавлення
гостьової парковки
перед центральним
входом
невчасна виплата
заробітної плати
колективу
Отримали
300 га 2020 млн≈ ≈
Р
3. НК «Експоцентр України» (ВДНГ) 3
Перші результати
Зростання доходів
2013 2014 2015
1 півріччя 1 вересня На кінець року
2015
−1,6 млн
−1,7 млн
−0,5 млн
+0,7 млн
Прогноз:
+1 млн
4. НК «Експоцентр України» (ВДНГ) 4
Перші результати
• проведення фінансових
операцій,
• оплати рахунків,
• вчасний розрахунок
з колективом
• неможливість проводити
господарську діяльність;
• затримки виплати заробітної
плати;
• борги по комунальним
платежам.
Розблоковані рахунки
1 жовтня 2015
5. НК «Експоцентр України» (ВДНГ) 5
Перші результати
Площу перед входом захищено від чергової забудови,
сервіс для гостей комплексу
Повернена парковка
6. НК «Експоцентр України» (ВДНГ) 6
Перші результати
Збільшено на 70%
у порівнянні
з минулим роком
Масові заходи
7. НК «Експоцентр України» (ВДНГ) 7
Робимо
Здійснено перемовини щодо відкриття
Американського університету
10. НК «Експоцентр України» (ВДНГ) 10
Робимо
ATLAS Weekend
2016
ATLAS WEEKEND — головна
музична подія в житті країни!
Другий великий фестиваль
ATLAS WEEKEND пройде
у виставковому центрі ВДНГ,
8-10 липня 2016 року.
ATLAS WEEKEND 2016 стане
наймасштабнішим опен-ейром літа,
зібравши у Києві меломанів зі всіх
міст України і не тільки. Всього
за 3 дні фестиваль планується зібрати
до 100 000 відвідувачів.
4 масштабні сцени зберуть найкращих
артистів і абсолютно всі музичні стилі.
Театральні вистави, різноманітні
перформанси, спортивні та дитячі зони.
Десятки відкритих локацій з розвагами
для всієї родини!
11. НК «Експоцентр України» (ВДНГ) 11
Робимо
Пілотний проект з встановлення
енергозберігаючого освітлення
14. НК «Експоцентр України» (ВДНГ) 14
Партнерський проект
з телеканалом СТБ
«Зима на ВДНГ»
Зовсім скоро
• Свято сімейних розваг
• Гірка
• Льодовий лабіринт
• Ice bar
15. НК «Експоцентр України» (ВДНГ) 15
Павільйони 7 та 9
Зовсім скоро
Партнерський проект
з телеканалом СТБ
«Казка на ВДНГ»
16. НК «Експоцентр України» (ВДНГ) 16
Інновації та підприємництво
Освіта
Культура
Розваги
Спорт
Діти
Напрямки розвитку