Regional identity is rooted in both country and region according to the document. It provides stereotypes for people from Liverpool known as Scousers, Irish people, Cockneys from London, Brummies from Birmingham, and Scottish people. Scousers are associated with knives, tracksuits, and being big football fans. Irish people are stereotyped as drunk, stupid, and the butt of jokes. Cockneys speak with an accent and are associated with scams. Brummies are viewed as common, dodgy, and having a weird accent. Scottish stereotypes include being tight fisted, hating the English, having red hair, and being proud of their heritage including the Loch Ness Monster, kilts