Session Description:
Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name.
Learning Points:
what makes a name good or bad for your brand
how names fit with your existing name architecture
trends and different types of names
resources for finding name ideas
common pitfalls and names to avoid
the evaluation process–how to pick a good brand name
Session Description:
Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name.
Learning Points:
what makes a name good or bad for your brand
how names fit with your existing name architecture
trends and different types of names
resources for finding name ideas
common pitfalls and names to avoid
the evaluation process–how to pick a good brand name
